Michael Schneider

Vermes GmbH is an automation technology company that supports machine builders across the globe. We provide microdispensing processes for automotive, E-mobility, pharmaceutical, medical devices, batteries, smart phones, wafers, LEDs, MEMS components, RFID tags, LC displays, PCBs, etc.

www.vermes.com

• Promoted from Export Sales Manager to Global Head of Sales in 2020. Supervise 5 direct reports and directly the USA subsidiary.
• Conducted regular territory analyses.
• Optimized pricing strategies by monitoring competitor activities and considering internal cost structures for profitability maximization.
• Delivered engaging presentations at industry events, showcasing company offerings and attracting prospective clients.
• Ensured brand consistency across all communication materials by working closely with marketing colleagues.
• Implemented effective CRM tools to track leads, maintain accurate customer data, and optimize the sales process.
• Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
• Coordinated with other departments to provide smooth execution of sales initiatives.
• Attended industry shows, conventions, and other meetings with primary mission of expanding market opportunities.
• Collaborated with product development teams for continuous improvement of offerings based on customer feedback and evolving market needs.
• Founded subsidiaries in India and Vietnam.
• Hired and trained highly-qualified staff by teaching best practices, procedures, and sales strategies.

Asiamed was founded in 1989 by physicians with the objective of providing acupuncture professionals with products of superior quality and with all types of needles used in acupuncture. 18 employees, 5 Mio € medical products sales directly to medical doctors in Europe and to distributors in Europe & USA/CAN.

www.asiamed.com

• Drove year-over-year business growth while leading operations and long-range planning.
• Cultivated strong relationships with clients, opinion leaders, vendors, and partners to ensure long-term success and loyalty.
• Increased market share with acupuncture needles in Germany from 15% to 50%.
• Enlarged portfolio with new physio & massage product lines.
• Successful in transforming a traditional German medical device production company to a direct mail order focus in Europe.
• Moved the German production with 40 workers into a joint-venture in China without compromising quality to save cost. Introduced new methods and systems (e.g. Kanban).
• Hired and trained 6 staff in sales and marketing.
• Medical device safety officer.

Global marketing of dental products (Agfa x-ray films, syringes, injection needles, etc.) worth 45 Mio. € sales, lead business units «diagnosis», «hygiene», «others» & «volume products», power of attorney, lead 6 staff, reported to vice president global sales.

www.kulzer.com

• 100% increase sales of the business unit volume products by launching new products in the USA worth 2 Mio. €.
• Collaborated with sales, marketing, and support teams to launch products on time and within budget.
• Cut cost with a streamlined supply chain, negotiated lower prices and exclusivity with suppliers, set new intercompany prices and targeted new export markets. Optimized pricing strategies to maximize profitability while maintaining competitive positioning in diverse global regions.
• Implemented training programs for sales teams, improving their understanding of product features and benefits specific to international customers.
• Run sales promotions in export markets.
• Headed cross-functional teams with up to 15 members to develop solution for the challenges faced in international markets.
• Managed budgets and resources effectively, ensuring optimal allocation of funds to support international product management objectives.
• Cooperated with OEMs (Siemens, Planmeca), managed supply chain & key accounts, pricing and distribution channels with suppliers like e.g. Agfa AG, in charge of x-ray applications.

First Bayer AG joint venture in China with 110 workers, 50 office staff, production and sales of dental materials for China and export markets. Member of the Board of Directors from 1998 to 2000.

wwwkulzercn.com

• 120% sales increase to 6 Mio. €, 300% profit increase.
• CE + ISO 9002 certification.
• Move into a new company building.
• Set-up new polymerization plant to replace imported raw materials to cut production cost by >20%.
• Set-up marketing department,launch new products, start sales of imported dental products of Vita Zahnfabrik (Germany).
• Set-up a production line to export artificial teeth for Vita Zahnfabrik.
• Prepare BOD decisions of a Chinese-German equity joint venture company, budgeting.
• Negotiate with joint-venture partners to merge Heraeus Shanghai with Beijing Dental Ltd..production and sales of dental materials for China and export markets.
• Negotiate with authorities and labor union.