Dr. M. Fiona Shortt De Hernandez
Summary
Strategic Senior Director of Product Management with 25 years of experience leading product-market strategy and supporting implementation of innovative products for unique niches. Creative strategic planner with product value and impact assessment prowess. End-to-end product leader successful bringing products from inception to rollout with efficiency and speed.
Overview
26
26
years of professional experience
1
1
Certification
Work History
Senior Director Product Management
Thieme Publishers
01.2021 - Current
- Conceptualized long-range product roadmaps and strategically designed according to market data and research.
- Supported staff development, promoting personal achievement and retention as best strategy for long-term organizational health.
- Worked collaboratively with developers, senior-level stakeholders and partners to collect data on deficiencies and provide solutions to long-standing issues.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Continually maintained and improved company's reputation and positive image in markets served.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Identified productivity bottlenecks and devised innovative solutions while remaining conservative with resources.
- Devised content strategy to effectively engage target audiences.
- Conducted market research to identify new opportunities and target markets.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Increased revenues by 200T€ over 6-months by initiating Webinar symposia at Thieme.
- Won 60T€ invest in project management planning resulting in >60T€ production cost savings.
- Successfully founded the Dr. Margaret Faul Women in Chemistry Award in 2018 together with Dr. Margaret Faul (Amgen) and Professor Alois Fürstner (MPI Mülheim).
Head of Operations, Thieme China
Thieme Publishers
01.2019 - Current
- Assisted in recruiting, hiring and training of team members.
- Interacted well with customers to build connections and nurture relationships.
- Reduced budgetary expenditures by effectively negotiating contracts for more advantageous terms.
- Reduced financial inconsistencies while assessing and verifying billing invoices and expense reports.
Director/Senior Director Strategic Partnerships
Thieme Publishers
01.2018 - 12.2020
- Formed TDM/AL/ML sector strategic partnerships and connected with potential clients to drive business development. This resulted in new business models and initial new revenues of 200T€ over 5 years.
- Leveraged professional networks and industry knowledge to strengthen client relationships.
- Worked closely with researchers to create customer-driven specifications.
- Worked closely across in-house teams to deliver customer-focused digital products.
Managing Editor, Science of Synthesis
Thieme Publishers
01.2002 - 12.2020
- P&L Responsibility.
- Set marketing and sales targets together with team members.
- Initiated numerous sales-supporting activities generating customer leads.
- Conducted editorial meetings with staff members to collaborate and review proposed publication suggestions.
- Oversaw publication of digital and print products, aligning multi-media content strategies to maintain cohesive brand identity.
- Managed in-house FTEs and freelance editorial teams, coordinating 5-20 workers to achieve prescribed deliverable milestones.
- Delegated and tracked each staff member's assignments and deadlines.
- Managed relationships to key opinion leaders (KOLs) in organic chemistry and to over 3,000 authors and editors.
- Maintained advanced social media presence to promote deliverables and solicit new contributors.
- Oversaw compliance with style guide, editorial guidelines and brand identity throughout entire publication portfolio.
- Collaborated with design, editorial and marketing departments to meet desired content goals.
- Established and implemented workflows to streamline editing processes.
- Established digital workflows and eProduct release processes
Deputy Managing Editor, Science of Synthesis
Thieme Publishers
01.2000 - 12.2001
- Recruited and trained team members (FTE and freelance).
- Prepared and monitored budget.
- Coordinated work with proofreaders, scientific editors and drawers.
- Conducted editorial meetings with staff members to collaborate and review proposed publication suggestions.
- Established and implemented workflows to streamline editing processes.
- Delegated and tracked each staff member's assignments and deadlines.
- Developed and maintained editorial standards for content.
- Oversaw day-to-day operations in development and processing of publications.
Senior Scientific Editor, Science of Synthesis
Thieme Publishers
01.1999 - 12.1999
- Managed the freelance editorial team.
- Represented organization at industry conferences and events.
- Coordinated workflows and product development.
- Mentored junior team members.
Scientific Editor, Science of Synthesis
Thieme Publishers
09.1997 - 12.1998
- Edited articles submitted by editors and authors to improve readability and impact.
- Determined readiness of written articles, made changes, and approved final versions for publication.
- Reviewed articles for grammar, science, spelling, punctuation, syntax, accuracy, and compliance with quality standards.
- Communicated directly with authors to collaboratively assess work and guide editorial improvements.
- Attended international conferences representing organization.
Education
Master of Business Administration (Distinction) - Business Administration
University of Warwick
UK07.2008
Doctor of Philosophy - Organic Synthesis
University of Wales
Bangor, UK07.1994
Bachelor of Science (First Class) - Chemistry
University of Wales
Bangor, UK07.1991
Skills
- Strategic Planning
- Creative and Innovative
- P&L Management
- Project and Product Management
- Self-Motivated
- Strategic Partnership Development
- Planning and Coordination
- Customer Service
- Active Listening
- Multicultural Team Leadership
- Excellent Communication
- Analytical Thinking
Certification
Pragmatic Marketing Certified Level III, Pragmatic Institute, London, UK, 2019
Awards
- The Peboc Medal and Prize for the top first in chemistry (1991)
- The Robert John Jones Prize (1991), the most prestigious university award for the best overall science graduate (University of Wales, Bangor, UK)
Languages
English
Bilingual or Proficient (C2)
German
Advanced (C1)
Spanish
Elementary (A2)
French
Elementary (A2)
Mandarin
Beginner (A1)
Gallup Strengths
- Individualization
- Ideation
- Achiever
- Responsibility
- Strategic
Hobbies
- Founder/curator of the ChemInclusion (Diversity, Equity & Inclusion) initiative started in May 2021: https://twitter.com/cheminclusion
- Running (member of the TF Feuerbach Verein)
- Swimming
- Reading
- Photography
Timeline
Senior Director Product Management
Thieme Publishers
01.2021 - Current
Head of Operations, Thieme China
Thieme Publishers
01.2019 - Current
Director/Senior Director Strategic Partnerships
Thieme Publishers
01.2018 - 12.2020
Managing Editor, Science of Synthesis
Thieme Publishers
01.2002 - 12.2020
Deputy Managing Editor, Science of Synthesis
Thieme Publishers
01.2000 - 12.2001
Senior Scientific Editor, Science of Synthesis
Thieme Publishers
01.1999 - 12.1999
Scientific Editor, Science of Synthesis
Thieme Publishers
09.1997 - 12.1998
Master of Business Administration (Distinction) - Business Administration
University of Warwick
Doctor of Philosophy - Organic Synthesis
University of Wales
Bachelor of Science (First Class) - Chemistry
University of Wales
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