Summary
Overview
Work History
Education
Skills
Managerial skills/tools
Languages
Software
Timeline
Generic
Eduardo Dohrmann

Eduardo Dohrmann

Frankfurt

Summary

Experienced and tech-savvy Digital Marketing Manager with over 8 years of full-stack expertise. Proficient in integrated marketing, strategic media planning, search engine optimization, and social media marketing. Demonstrated ability to effectively manage budgets in the six-digit range and possess a strong understanding of digital marketing platform operations. Currently pursuing Post Graduation studies to continually enhance industry knowledge and stay up-to-date with the latest trends.

Overview

21
21
years of professional experience
3
3
years of post-secondary education

Work History

Regional Digital Marketing Manager

HONOR Technologies
Current - 12.2023
  • Responsible for developing digital marketing strategies across European markets to drive brand awareness & customer acquisition
  • Collaborating with local marketing teams to develop and implement integrated digital marketing campaigns
  • Managing and optimizing digital advertising campaigns, including SEM, display advertising, social media advertising, and remarketing campaigns
  • Leveraging data analytics and reporting tools to track, measure, and analyze campaign performance, providing insights and recommendations for continuous improvement
  • Collaborating with internal and external stakeholders, including agencies and cross-functional teams, to ensure successful project execution
  • Managing and allocating digital marketing budget effectively to achieve maximum ROI.

Head of Digital Marketing & Innovation

CityClass Hotels
03.2019 - 11.2023
  • Responsible for 355% ROAS from successful Search Campaigns on Google, maximizing direct bookings
  • Managing and optimizing digital advertising campaigns, including SEM, display advertising, social media advertising, and remarketing campaigns
  • Leveraging data analytics and reporting tools to track, measure, and analyze campaign performance, providing insights and recommendations for continuous improvement
  • Collaborating with internal and external stakeholders, including agencies and cross-functional teams, to ensure successful project execution
  • Managing and allocating the digital marketing budget effectively to achieve maximum ROI
  • Responsible for managing CityClass Hotels' website development: conceptualizing an updated value/business proposition and managing the project from its vision, wireframing, prototyping & software development
  • Managing designers and developers within agile methodologies.

Full Stack Digital Marketing Manager

ENVIRIA
05.2018 - 01.2019
  • Responsible for all digital marketing activities, including infrastructure set up, digital research, channel and media strategy, content planning, keyword research, ad accounts structuring, performance optimization, including conversion tracking, analysis and reporting of results with actionable recommendations
  • Main campaign objectives: lead generation (b2b and recruitment), brand awareness and recall
  • Main channels: Microsoft ads, Google ads, Linkedin ads, Facebook ads, automation and data extraction from Xing and Linkedin, display and video ads for retargeting
  • Responsible for Lead Generation campaigns to generate company contracts to increase corporate bookings
  • Responsible for managing a team of copywriters, content creators and digital marketers to generate more direct bookings & brand awareness
  • Drafting the overarching strategy by channel, media, content and operational tactics
  • Responsible for managing the rebranding efforts as well as its respective team of designers
  • Producing a branding brief and guidelines: brand voice, mission & vision statement.

Content Writer

SDC Ventures
05.2017 - 01.2019
  • Responsible for creating the Blog's content calendar
  • Writing content in English, Spanish & Portuguese
  • Responsible for writing press releases detailing relevant newsworthy information
  • Responsible for editorial guidance to a team of 2 bloggers
  • Responsible for setting up internal communication tools and their integration with productivity tools
  • Responsible for writing and translating articles about SEO best practices: content, on page, technical & off page tactics.

Jr. Content Manager

rankingCoachGmbH
09.2016 - 01.2018
  • Executed and oversaw all phases of video production for digital marketing tutorials (SEO tutorials), from pre to post production
  • Responsible for content auditing for copy, video, and audio.

English Language Instructor

Berlitz
01.2013 - 06.2016
  • Responsible for conversation training: business groups
  • Responsible for grammar introduction and development: beginner and intermediate level (Lexical/Communicative Approach).

English Language Instructor

Berlitz
11.2012 - 01.2013
  • Responsible for business groups training.

English Language Trainer

Adomlingua
01.2012 - 11.2012
  • Conversation training by topic: travel and business (Audio Lingual approach).

General admin Clerk

Family Venture
01.2005 - 01.2012
  • Admin tasks in support of Integer Research (while at University).

Jr. Marketing assistant

The Royal Opera House
12.2006 - 01.2007
  • General support to the marketing department as well as ticketing services.

Sales representative

Family Venture
12.2002 - 01.2005
  • Responsible for selling annual reports on the fertilizer market
  • Cold calling decision makers from the main players in this vertical to discuss the data findings from these reports.

Education

Post Graduate Diploma - Digital Marketing

BPP University
London
04.2001 -

BA: Business Administration -

University of Westminster

Access: Visual Communications -

London College of Communications
01.2003 - 05.2006

Google Academy - undefined

Google Analytics - Advanced Features

Udemy - undefined

Twitter, Facebook, Instagram ads & GA

DigitalMarketing Institute - undefined

DMI PRO- Deploying digital strategies

Facebook/Meta Blueprint - undefined

Bidding on Meta Campaings/Leveraging IQ insights

Skills

    SEO skills

    Strategic Planning

    Data Analytics

    Project management abilities

    Facebook/Instagram Ads management

    Linkedin Ads managment

    Youtube Ads

    Display ads

    Google search ads

    Programmatic platforms

    Tag deployment on Tag Manager

    Outreach Automation

Managerial skills/tools

  • Team building
  • Agile methodologies
  • Team management


Languages

English
Bilingual or Proficient (C2)
Spanish
Advanced (C1)
Portuguese
Bilingual or Proficient (C2)
French
Intermediate (B1)
German
Upper intermediate (B2)

Software

Asana

Trello

Jira

Slack

Data scraping

Self-Serve DSP's

Timeline

Head of Digital Marketing & Innovation

CityClass Hotels
03.2019 - 11.2023

Full Stack Digital Marketing Manager

ENVIRIA
05.2018 - 01.2019

Content Writer

SDC Ventures
05.2017 - 01.2019

Jr. Content Manager

rankingCoachGmbH
09.2016 - 01.2018

English Language Instructor

Berlitz
01.2013 - 06.2016

English Language Instructor

Berlitz
11.2012 - 01.2013

English Language Trainer

Adomlingua
01.2012 - 11.2012

Jr. Marketing assistant

The Royal Opera House
12.2006 - 01.2007

General admin Clerk

Family Venture
01.2005 - 01.2012

Access: Visual Communications -

London College of Communications
01.2003 - 05.2006

Sales representative

Family Venture
12.2002 - 01.2005

Post Graduate Diploma - Digital Marketing

BPP University
04.2001 -

Regional Digital Marketing Manager

HONOR Technologies
Current - 12.2023

BA: Business Administration -

University of Westminster

Google Academy - undefined

Google Analytics - Advanced Features

Udemy - undefined

Twitter, Facebook, Instagram ads & GA

DigitalMarketing Institute - undefined

DMI PRO- Deploying digital strategies

Facebook/Meta Blueprint - undefined

Bidding on Meta Campaings/Leveraging IQ insights

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Eduardo Dohrmann