Senior Data Analyst with 10 years of experience in product performance, customer engagement and revenue management. A data-driven environment looking to transform data assets into actions, with the opportunity to grow and make a career.
Overview
12
12
years of professional experience
9
9
years of post-secondary education
Work History
Deutsche Böerse, s
Frankfurt
07.2022 - 01.2023
Developed unit’s reporting dashboard, keeping track of budget, execution, and open tickets for each team member
Managed a data heritage framework for +1300 master fields and its connection to business processes in SAP
Led a data migration process from 25 internal catalogues to Microsoft Azure’s Purview (data governance cloud service).
Head of Experimentation
United Nations Developing Program, Salvador El Salvador
10.2020 - 11.2021
Managed an international project (El Salvador/South Korea) for digital transformation project in the tourist sector
Held design thinking workshop for healthcare provider in El Salvador, exploring digitalization opportunities in their processes
Analyzed the impact that language has in policy communication strategy and classified the types of audiences by preferences
Launched a networking event for external stakeholders promoting innovation & ESG practices to corporate sector in the country
Mapped digitally the water quality of SurfCity in El Salvador and created a Tableau Story site to promote tourist awareness.
Product Manager
Tigo San Salvador
Salvador
01.2018 - 10.2020
Created a Performance Dashboard to track new users, upselling, and churn for 250,000 subscription users with PowerBI & SQL
・ Presented monthly performance status to C-Level executives highlighting accomplishment, risks, and strategic alignment
Mapped the geo-location proxy for 100,000 users calling between El Salvador & USA, creating efficiencies in marketing budget
Coordinated a data analytics migration project from local files to Tableau server ensuring data quality & integrity in reports
Managed a team of 12 direct reports and 300 indirect sales forces, accomplishing monthly revenue goals.
Senior Business Analyst
11.2015 - 12.2017
Modeled a clustering process, splitting 2 million customers into 7 segments, creating new products based on this approach
Implemented A/B testing on 22,000 points of sales testing for the best combination of products and user segments
Managed a team of two data analysts with a focus on A/B Testing and forecasting of new products performance.
Business Analyst
04.2012 - 01.2014
Forecasted revenue performance of more than 100 products, presenting the results in a dashboard for strategic decisions.
Business Analyst
G&T Continental Brokerage Firm San Salvador
04.2011 - 04.2012
Accelerated in 80% the distribution of user’s financial performance dashboard, relieving the transaction loads in rush hours.
Education
M.Sc. - Applied Data Science
Frankfurt School of Finance and Management
09.2021 - 05.2023
M.A - Development Policies
KDI School of Public Policy and Management
01.2014 - 05.2015
B.A. - Economics
Universidad Centroamericana José Simeón Cañas
01.2006 - 05.2012
Skills
Experienced in Python, R, SQL
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Timeline
Deutsche Böerse, s
07.2022 - 01.2023
M.Sc. - Applied Data Science
Frankfurt School of Finance and Management
09.2021 - 05.2023
Head of Experimentation
United Nations Developing Program, Salvador El Salvador
Assistant Vice President at Deutsche India Private Limited (Deutsche Bank Group)Assistant Vice President at Deutsche India Private Limited (Deutsche Bank Group)