Emily Elizabeth Kuprecht
Summary
Cross-disciplinary creative working at the intersection of branding, marketing, editorial and cultural strategy. Experienced in shaping brands through creative direction, journalism, campaigns, social media, events and visual storytelling. Founder of KU-RATED MAG and KU-RATED Studio, creating future-focused platforms that transform cultural insight into creative ideas and impactful brand experiences.
Overview
4
4
years of professional experience
Work history
Founder & Creative Strategy Director
The KU-RATED Studio
Munich
2025.01 - Current
- Founded a creative laboratory for brand innovation.
- Develop strategic concepts and creative narratives.
- Translate cultural insights into commercially relevant ideas.
- Lead projects from research to creative execution.
Founder & Editor-in-Chief
The KU-RATED Magazine
Munich
2025.01 - Current
- Founded a future-focused digital editorial platform.
- Write, edit and commission journalism and visual storytelling.
- Lead editorial vision, creative direction and digital strategy.
- Curate content exploring fashion, design, innovation and culture.
Freelance Stylist & Set Designer
Self-Employed
Munich
2024.09 - Current
- Styling, fashion and art direction and set design.
- Creative production for editorial and commercial shoots and brands.
- Clients include Vogue, Harper's Bazaar, NZZ and Z- Magazine.
Creative Marketing & Communications Coordinator
Unützer
Munich
2024.09 - Current
- Lead social media, newsletters and brand communications.
- Plan campaigns, photoshoots and seasonal creative concepts.
- Develop branded content across omni-channels.
- Coordinate marketing assets and creative production.
Events & Public Relations Traineeship
LOEWS
Munich
2024.03 - 2024.08
- Supported PR campaigns, launches and media relations for luxury clients.
- Managed press materials, logistics and campaign reporting.
- Organised and aided in project management and event production including launch promotions.
Branding & Marketing Coordinator
WATERROWER | NOHRD Group
London
2023.08 - 2024.03
- Delivered communications, social media and marketing campaigns.
- Managed creative production across photoshoots digital and print.
- Supported global events and cross-functional projects.
Branding & Creative Direction Junior
Karl Lagerfeld
Amsterdam
2022.08 - 2023.08
- Developed visual merchandising concepts and guidelines.
- Supported creative direction and campaign production.
- Produced presentations, market research and brand assets.
Education
LCF Graduate award 2022 -
UAL London College of Fashion
Creative Direction short course -
UAL London College of Fashion
London 11/2021 - 02/2022
Bachelor of Arts - Fashion Visual Merchandising & Branding
UAL London College of Fashion
London 06.2022
International Baccalaureate -
International School Eerde
Ommen, Netherlands07.2018
IGCSE - undefined
International School Eerde
Ommen, Netherlands2015
Skills
Core Skills
Brand Strategy Creative Direction Editorial Writing Content Strategy Marketing Communications Campaign Planning Creative Production Art Direction Styling Set Design Social Media Strategy Trend & Cultural Research Project Management Adobe Creative Suite
Timeline
Founder & Creative Strategy Director
The KU-RATED Studio
2025.01 - Current
Founder & Editor-in-Chief
The KU-RATED Magazine
2025.01 - Current
Freelance Stylist & Set Designer
Self-Employed
2024.09 - Current
Creative Marketing & Communications Coordinator
Unützer
2024.09 - Current
Events & Public Relations Traineeship
LOEWS
2024.03 - 2024.08
Branding & Marketing Coordinator
WATERROWER | NOHRD Group
2023.08 - 2024.03
Branding & Creative Direction Junior
Karl Lagerfeld
2022.08 - 2023.08
IGCSE - undefined
International School Eerde
Creative Direction short course -
UAL London College of Fashion
11/2021 - 02/2022
LCF Graduate award 2022 -
UAL London College of Fashion
Bachelor of Arts - Fashion Visual Merchandising & Branding
UAL London College of Fashion
International Baccalaureate -
International School Eerde