Ekaterina Nikonova
Summary
Product Strategy & Launch Leader | Driving RKI growth in Spine & IVS | Led ProLaunch across EEMEA
Dynamic Senior Product Manager with a proven track record at Stryker. Drove portfolio growth via strategic marketing, product launches, and pricing strategies across RKI region. Led ProLaunch, establishing a new launch process in EEMEA. Organized award-winning events, including The Great Debate and MIS Bootcamp, achieving top-tier customer satisfaction.
Overview
8
8
years of professional experience
Work History
Senior Product Manager, Spine&IVS
Stryker
01.2025 - Current
- Elevating IVS visibility by executing high-impact educational and marketing activities, driving +25% increase in surgeon trainings and measurable growth in brand awareness across priority markets;
- Co-creating and leading EEMEA flagship project ProLaunch — designed and rolled out a new business process for product launches, adopted across multiple markets;
- Driving Spine& IVS portfolio growth across EEMEA by implementing regional franchise strategy and optimized pricing models, delivering double-digit revenue growth, expending market share.
- Played a key role in supporting ‘MIS Bootcamp' InSITE courses, with 70+ surgeons trained for 4 years, recognized with the MedEd Best Event award 2025.
- Achieved highest EEMEA performance score (84%) for Annual Marketing Plan development, setting a regional benchmark.
Product Manager, Spine&IVS
Stryker
03.2022 - 12.2024
- Managed product launches and marketing strategies in 3 regions: Russia, Kazakhstan, Israel
- Organized and leaded 2 Stryker branded large-scale events in the Russian spine surgeons community - The Great Debate, with NPS-10
- Engaged 10+ new KOLs from Spine communities in 3 countries, driving adoption.
- Conducted competitive analysis and implemented insights, improving tender win-rate in priority accounts;
- Designed sales enablement materials and training strategy, reducing new rep ramp-up time
Associate Product Manager, NeuroTech
Stryker
01.2021 - 02.2022
- Managed portfolio strategies in Russia and Kazakhstan
- Successfully launched ES2 in Russia, $ 2M+ revenue for the next 4 years.
- Managed 50+ product trainings and demonstrations for IC's sales force and end users;
- Supported AIRO business transition on a local level - technical documentations, customer consultations;
- Developed AMP with 62% grade.
Product Manager, Neurosurgery
Euromedmarket (Brainlab's IC)
08.2017 - 12.2020
- Conducted 50+ product training sessions for end users on Brainlab devices at key accounts;
- Developed product collateral materials to communicate upcoming features and products to end users;
- Maintained participation in a centralized tender for 5 Brainlab navigation systems and Airo CTs;
- Created customer segmentations and related product offers for them;
- Developed product technical descriptions and specifications for a tender-driven market;
- Led promotional digital and offline marketing activities
Education
Master of Science - Strategic Marketing
HIGHER SCHOOL OF ECONOMICS
Moscow06-2019
Bachelor of Science - Management
HIGHER SCHOOL OF ECONOMICS
Moscow06-2017
Skills
- Strategic marketing planning
- Product launches
- Market analysis for product positioning
- Analytical decision making
- Collaborative stakeholder relations
- Product roadmaps
Accomplishments
- EEMEA Most Valuable Person of the Year award
- EEMEA Collaboration Excellence award
- Budget breaker 3 years in a row (av. PTQ 110%)
Languages
Russian
Bilingual or Proficient (C2)
English
Advanced (C1)
German
Beginner (A1)
Interests
Passionate about personal growth: practicing yoga, exploring the outdoors, and learning from the world's top entrepreneurs and business visionaries
Timeline
Senior Product Manager, Spine&IVS
Stryker
01.2025 - Current
Product Manager, Spine&IVS
Stryker
03.2022 - 12.2024
Associate Product Manager, NeuroTech
Stryker
01.2021 - 02.2022
Product Manager, Neurosurgery
Euromedmarket (Brainlab's IC)
08.2017 - 12.2020
Master of Science - Strategic Marketing
HIGHER SCHOOL OF ECONOMICS
Bachelor of Science - Management
HIGHER SCHOOL OF ECONOMICS