Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Interests
Timeline
Generic
Ekaterina Nikonova

Ekaterina Nikonova

Summary

Product Strategy & Launch Leader | Driving RKI growth in Spine & IVS | Led ProLaunch across EEMEA


Dynamic Senior Product Manager with a proven track record at Stryker. Drove portfolio growth via strategic marketing, product launches, and pricing strategies across RKI region. Led ProLaunch, establishing a new launch process in EEMEA. Organized award-winning events, including The Great Debate and MIS Bootcamp, achieving top-tier customer satisfaction.

Overview

8
8
years of professional experience

Work History

Senior Product Manager, Spine&IVS

Stryker
01.2025 - Current
  • Elevating IVS visibility by executing high-impact educational and marketing activities, driving +25% increase in surgeon trainings and measurable growth in brand awareness across priority markets;
  • Co-creating and leading EEMEA flagship project ProLaunch — designed and rolled out a new business process for product launches, adopted across multiple markets;
  • Driving Spine& IVS portfolio growth across EEMEA by implementing regional franchise strategy and optimized pricing models, delivering double-digit revenue growth, expending market share.
  • Played a key role in supporting ‘MIS Bootcamp' InSITE courses, with 70+ surgeons trained for 4 years, recognized with the MedEd Best Event award 2025.
  • Achieved highest EEMEA performance score (84%) for Annual Marketing Plan development, setting a regional benchmark.




Product Manager, Spine&IVS

Stryker
03.2022 - 12.2024
  • Managed product launches and marketing strategies in 3 regions: Russia, Kazakhstan, Israel
  • Organized and leaded 2 Stryker branded large-scale events in the Russian spine surgeons community - The Great Debate, with NPS-10
  • Engaged 10+ new KOLs from Spine communities in 3 countries, driving adoption.
  • Conducted competitive analysis and implemented insights, improving tender win-rate in priority accounts;
  • Designed sales enablement materials and training strategy, reducing new rep ramp-up time



Associate Product Manager, NeuroTech

Stryker
01.2021 - 02.2022
  • Managed portfolio strategies in Russia and Kazakhstan
  • Successfully launched ES2 in Russia, $ 2M+ revenue for the next 4 years.
  • Managed 50+ product trainings and demonstrations for IC's sales force and end users;
  • Supported AIRO business transition on a local level - technical documentations, customer consultations;
  • Developed AMP with 62% grade.

Product Manager, Neurosurgery

Euromedmarket (Brainlab's IC)
08.2017 - 12.2020
  • Conducted 50+ product training sessions for end users on Brainlab devices at key accounts;
  • Developed product collateral materials to communicate upcoming features and products to end users;
  • Maintained participation in a centralized tender for 5 Brainlab navigation systems and Airo CTs;
  • Created customer segmentations and related product offers for them;
  • Developed product technical descriptions and specifications for a tender-driven market;
  • Led promotional digital and offline marketing activities

Education

Master of Science - Strategic Marketing

HIGHER SCHOOL OF ECONOMICS
Moscow
06-2019

Bachelor of Science - Management

HIGHER SCHOOL OF ECONOMICS
Moscow
06-2017

Skills

  • Strategic marketing planning
  • Product launches
  • Market analysis for product positioning
  • Analytical decision making
  • Collaborative stakeholder relations
  • Product roadmaps

Accomplishments

  • EEMEA Most Valuable Person of the Year award
  • EEMEA Collaboration Excellence award
  • Budget breaker 3 years in a row (av. PTQ 110%)

Languages

Russian
Bilingual or Proficient (C2)
English
Advanced (C1)
German
Beginner (A1)

Interests

Passionate about personal growth: practicing yoga, exploring the outdoors, and learning from the world's top entrepreneurs and business visionaries

Timeline

Senior Product Manager, Spine&IVS

Stryker
01.2025 - Current

Product Manager, Spine&IVS

Stryker
03.2022 - 12.2024

Associate Product Manager, NeuroTech

Stryker
01.2021 - 02.2022

Product Manager, Neurosurgery

Euromedmarket (Brainlab's IC)
08.2017 - 12.2020

Master of Science - Strategic Marketing

HIGHER SCHOOL OF ECONOMICS

Bachelor of Science - Management

HIGHER SCHOOL OF ECONOMICS

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Ekaterina Nikonova