Elena Aleinova

• Online test drive booking tool roll-out, incl. UAT and PROD testing coordination with cross-functional teams.
• Achieved departmental goals with over 10 live LM TD markets.
• Improved customer satisfaction rate with instant increase of MYS scores in live LM TD markets, with overall score growth in Q1 2024 of +62 points, and in Q2 2024 of +90 points overall.
• Established procedure of yearly KPI commitment and steering.
• Developed online TD training programs available in all live markets as of 2024.
• Steering of LM TD customer communication, both for NSC and Dealers.
• Started and continue to build LM TD markets community by built best practice platform exchange.
• Being proud ambassador of Culture@CS initiative.

• Created and managed market launches for over 15 new
  BMW models, including concept ideas, central launch
  solutions, and realization on the dealer side.
• Developed dealer marketing campaigns, including new
  model launches, regular tactical campaigns, as well as
  various retail guidelines with implementation follow-up.
• Developed and managed online dealer marketing platform
  with full transparency on marketing activities of dealer
  network from campaigning and media planning to sales
  funnel management and marketing bonus audit.
• Contributed to GKL Excellence activities in the market, such
  as development of Excellence Club as well as various Golf
  partnership activities, central and dealer level.
• Curated partnerships with auto bloggers and influencers in
  the market for various topics, including new model launches
  and brand positioning.
• Participated in central creative and media tenders in the
  market, including purchasing and scope calculation.
• Leaded RPM Digital Dealer marketing & CRM consulting with
  Ernst & Young. Realized with 36 BMW dealers in Russia.
• Led cross-functional teams to execute projects on time,
  within budget, and with high-quality outcomes.

• Boosted brand awareness and changed aftersales
  marketing and brand strategy from only product oriented to
  customer focused communication.
• Managed aftersales media budgets, including detailed
  media planning (full scope of paid media channels,
  performance marketing, OOH, print, SM, SEA, SEO).
• Was responsible for aftersales of BMW and MINI NSC
  web-pages, which included development of dedicated
  aftersales web content. Have created and launched the first
  in the market special offers web section for BMW and MINI
  customers.
• Actively participated in aftersales business campaigns
  development and managed to build connection between
  marketing and aftersales worlds.

• Responsible for marketing of dealer group (17 dealers).
• Curated over 30 dealer marketing campaigns, including new model launches and regular tactical campaigns.
• Developed over 20 retail guidelines for various topics, incl. marketing retail standards.
• Auditing and processing payments for all 60 dealers' marketing bonus reports.

• Stock analytics and steering.
• Support for quarterly sales program development.
• Weekly sales forecast preparation.
• Developing sales reports for management meetings.

• Responsible for demo program, including dealer coordination and contracting.
• Supervised and ensured contracting for internal employee cars program.