Traveling, Modern Art, Exploring new cultures
Elif Besir Yücel
Marketing Professional
Frankfurt Am Main
Summary
Results-driven brand manager with a proven track record in developing and executing successful marketing plans and brand strategies. Utilizing customer insights, develops creative strategies that drive customer loyalty and enhance brand recognition. Expertise lies in leveraging market trends and consumer behavior to create impactful campaigns that resonate with target audiences.
Overview
7
7
years of professional experience
3
3
Languages
Work History
Corporate Communications and Brand Manager
Panasonic Europe
10.2024 - Current
- Enhanced brand recognition by developing and executing targeted marketing campaigns.
- Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Increased brand awareness by developing and implementing effective social media strategies.
Marketing and PR Supervisor
Volvo Car Turkey
02.2020 - 02.2024
- Led a team of customer service representatives, fostering a supportive environment that encouraged growth and development.
- Developed comprehensive marketing strategies that drove lead generation and boosted sales performance.
- Maintained positive relationships with external marketing and PR teams, optimizing value with collaborative approach.
- Negotiated partnerships with key stakeholders that led to mutually beneficial outcomes.
Marketing Communications Coordinator
Renault Group
01.2018 - 01.2020
- Reviewed and approved imagery and text to keep communications in line with brand ideals.
- Coordinated effective placements of media announcements, billboards and print ads for maximum effectiveness and exposure.
- Conducted thorough post-campaign analysis to identify successes, areas for improvement, and key learnings for future initiatives.
- Streamlined campaign reporting processes, providing actionable insights for continuous improvement.
Education
Master of Science - MARKETING
Oxford Brookes University
Oxfordshire 04.2001 -
Bachelor of Arts - ADVERTISING DESIGN
Yeditepe University
Istanbul 04.2001 -
Erasmus Programme - VISUAL ART
Hochschule Der Medien
Stuttgart, Germany 04.2001 -
Master of Science - Global Marketing
Marmara University
Istanbul 04.2001 -
Skills
Brand strategy
Campaign planning
Brand and Product positioning
Internal communications
Agency management
Influencer marketing
Market analysis
Social media strategy
Advertising management
Media planning
Websites
Interests
Timeline
Corporate Communications and Brand Manager
Panasonic Europe
10.2024 - Current
Marketing and PR Supervisor
Volvo Car Turkey
02.2020 - 02.2024
Marketing Communications Coordinator
Renault Group
01.2018 - 01.2020
Master of Science - MARKETING
Oxford Brookes University
04.2001 -
Bachelor of Arts - ADVERTISING DESIGN
Yeditepe University
04.2001 -
Erasmus Programme - VISUAL ART
Hochschule Der Medien
04.2001 -
Master of Science - Global Marketing
Marmara University
04.2001 -
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