Elisa Hallberg

Main Responsibilities

• Supporting large-scale advertising clients in measuring the strategic success of online and offline sales across various sectors, including CPG, Retail, eCommerce, and Travel
• Partner with cross-functional stakeholders across Marketing Science, Sales, and Product teams to translate business questions into measurable insights.
• Providing technical and analytial support for clients using Meta's Advanced Analytics SQL query tool
• Building internal reporting frameworks and scalable analytics solutions for global measurement initiatives.
• Leading research initiatives focused on Reels and Partnership Ads, including external research analysis and stakeholder presentations.

Key Successes

• Developed a global testing adoption dashboard enabling meta-analyses of research priorities and strategic goal tracking across international teams.
• Created and executed a test-and-learn agenda for a major furniture retail client, resulting in a 100% increase in Meta media investments through improved full-funnel and creator strategies.
• Led a third-party research initiative on creative elements in Reels and presented findings at a Meta OMR Masterclass attended by 200+ participants. Findings were later featured on the Meta for Business blog.

Main Responsibilities

• Consulting clients on campaign strategy and technical campaign implementation for Beauty & Care and Pharma sectors
• Supported clients in scaling digital marketing investments through data-driven performance insights.
• Managed and analyzed strategic measurement studies including brand lift, sales lift, and marketing mix modeling projects.

Key Successes

• Led a large-scale Marketing Mix Modeling project for a key FMCG advertiser, demonstrating competitive ROI from Meta video campaigns and driving a 117% increase in investment over two quarters.
• Directed a volume response study with GfK MME proving that Facebook and Instagram sales uplift matched TV performance, leading to a doubling of campaign budget.

Main Responsibilities

• Planning and implementation of social media campaigns of a large FMCG beauty & care client
• Implementing, and continuous reporting / optimization of the client's first e‑shop e‑commerce campaigns across Facebook / Instagram

Key Successes

• I built the client's first e‑commerce campaign across Facebook / Instagram. I was able to position Facebook / Instagram as the highest performing e‑commerce channel for the client. This led to continuous growth in investments and an always on implementation of the campaign.

• campaign strategy, implementation and optimization for affiliate marketing & e‑mail marketing clients
• client acquisition