Elizaveta Molchanova

Salini S.r.l., a Milan-based family workshop established in the 18th century, specializes in cutting-edge stone polymer casting technologies.

• Monitored online presence of company's brands (Salini Russia, Salini Europe, Umy Home Russia) to engage with users and strengthen customer relationships.
• Established contracts and collaborated on developing and implementing promotional campaigns with renowned bloggers across Russia, Europe, and the CIS, including Alexandra Grinyula (451K Instagram followers), Andrey Glazunov (2M Instagram followers, 775K YouTube subscribers), and others.
• Successfully launched a campaign involving more than 300 designers from Russia, Europe, and the CIS.
• Consistently attained remarkable views on Reels, ranging from 1,500 to 10,000 per post.

Maytoni, a renowned German brand, specializes in offering a diverse range of interior lighting fixtures in various styles and directions in the European, Middle Eastern, and CIS markets.

• Created and implemented impactful strategies to increase company brand and subbrands with an audience over 40 000 followers (Maytoni Russia, Maytoni Europe, Freya Russia) awareness and engagement.
• Consistently generated impressive views ranging from 2,000 to 7,000 on Reels content.
• Reinstated @maytoni as the copyright holder for the Europe account, previously known as @maytoni_europe.
• Spearheaded the launch of a Telegram channel from scratch, resulting in a full transfer of coverage with 1000-1200 stories to 1200 Telegram subscribers.
• Skillfully implemented Instagram Shopping for Maytoni Europe, enhancing the customer shopping experience.

At Luding Company - L-wine, a leading alcohol importer in Russia and five WineState Instagram and Facebook accounts in major cities, namely Moscow, St. Petersburg, Voronezh, Irkutsk, and Sochi.

• Achieved a significant 2-fold increase in interest and engagement within the wine space/vinotheque through consistent and captivating story postings featuring sommeliers.
• Orchestrated regular giveaways, resulting in exceptional activity with over 2000 comments per post per week.
• Successfully boosted interest in website articles by strategically repackaging and sharing them on Instagram.

The first wine shop in Belgorod that was established in 2017. Offering an extensive selection of alcoholic beverages, ranging from champagne to premium whiskey. Engaged in direct partnerships with esteemed companies like Luding and Simple Wine.

• Successfully launched a highly popular loyalty card program, issuing over 1,200 cards to date.
• Organized and executed successful free and paid events, consistently achieving full seating for 45 guests with additional appointments on a waiting list.
• The regularity and effectiveness of these events resulted in a notable rise in active buyers and overall sales growth.
• Maintained a substantial clientele of approximately 1,500 active customers each month.
• Developed and nurtured a dedicated database of regular VIP clients, fostering long-term customer loyalty.

Theory and Methods of Teaching Foreign Languages and Cultures, English and German languages

Industry Marketing of Products and Services, Entrepreneurship and Digital Marketing