Ellen McBride
Editor, Proofreader, Media Analyst, Educator, Social Media Specialist
Berlin
Summary
Story-driven editor, social media specialist, and media analyst adept at developing articles, assessing media, and crafting fresh narratives with tenacious and unwavering dedication. Offering 4 years of experience in print and online media. Versed in viral trends with proven success leveraging social media platforms to increase engagement. Excellent communication, planning, and problem-solving abilities with a forward-thinking approach. Excellent verbal and written skills with a flair for creativity and an eagerness for working with dynamic and agile collaborators.
Overview
4
4
years of professional experience
6
6
years of post-secondary education
Work History
Media Analyst
Meltwater
Berlin
05.2023 - Current
- Provided valuable input on creative direction based on thorough understanding of target audience demographics and preferences.
- Improved brand visibility by monitoring media trends and identifying opportunities for clients.
- Enhanced media coverage by conducting comprehensive research and analysis of various platforms.
- Identified potential risks to client reputation by monitoring negative press coverage and developing mitigation strategies.
- Optimized media plans by utilizing advanced analytics tools for in-depth evaluation of campaigns.
- Strengthened relationships with key media contacts, securing favorable placements for clients'' content.
- Delivered accurate, timely reports to clients by closely tracking media mentions and analyzing sentiment.
- Increased team productivity with effective project management, meeting deadlines consistently.
- Boosted client satisfaction through proactive communication, ensuring their goals and needs were met.
- Utilized social listening tools effectively to monitor online conversations about brands and their competitors.
- Expanded industry knowledge through continuous learning, attending relevant conferences, seminars, webinars, or workshops regularly.
- Streamlined internal processes by creating and maintaining organized databases of relevant media information.
- Developed relationships with sources and contacts to gain additional insight.
- Researched and analyzed newsworthy events, trends and issues.
- Edited, proofread and fact-checked content for accuracy.
- Selected material to develop interesting and professional presentations for different formats.
- Fact-checked breaking news headlines by performing background research.
- Presented developments in stories in live broadcasts and recordings.
- Covered special events and breaking news with eye for detail and tenacious pursuit of important information.
- Utilized SEO principles to optimize content for search engine rankings.
Editor and Social Media Specialist
Friends Of Friends
Berlin
10.2021 - Current
- Established strong relationships with freelance contributors, expanding pool of talent available for future projects.
- Liaised with graphic designers to create visually appealing layouts that complemented written content.
- Kept up-to-date on industry trends and emerging topics to ensure relevancy of published materials.
- Maintained open lines of communication with authors throughout editing process, resulting in smoother collaborations.
- Increased reader retention through engaging headlines and compelling story leads.
- Evaluated article submissions for relevance, quality, and adherence to submission guidelines before acceptance or rejection.
- Streamlined workflow processes by implementing efficient project management tools for team collaboration.
- Enhanced publication quality by diligently proofreading and editing articles for grammar, spelling, and consistency.
- Conducted thorough fact-checking to ensure accuracy and credibility of published information.
- Contributed original articles on various topics, showcasing versatility as a writer and editor.
- Improved overall readability of documents by reorganizing content and eliminating redundant information.
- Optimized web content with SEO strategies to drive traffic and enhance online visibility of publications.
- Mentored junior editors and provided constructive feedback on their work, fostering professional growth.
- Organized regular team meetings for brainstorming ideas, discussing progress updates, addressing challenges faced during projects.
- Collaborated with writers to improve content structure and clarity, resulting in increased reader engagement.
- Developed style guides and editorial processes to maintain a consistent voice across all published materials.
- Implemented analytics tools to track readership metrics, using data insights to inform future editorial decisions.
- Managed multiple projects simultaneously, ensuring timely delivery of high-quality editorial work.
- Prepared, rewrote, and edited pieces to improve readability and impact.
- Determined readiness of written pieces, made changes, and approved final versions for publication.
- Reviewed articles for grammar, spelling, punctuation, syntax, accuracy, and compliance with quality standards.
- Communicated directly with writers to collaboratively assess work and guide editorial improvements.
- Collaborated with writers and graphic designers to develop content schedules and plan workflows.
- Posted and promoted articles on social media platforms to engage target audience.
- Checked reference sources to verify dates, facts and statistics.
- Devised attention-grabbing headlines and summaries to increase clicks and engagement.
- Pitched content strategies and managed asset acquisition.
- Adhered to Associated Press and internal style guidelines, educating staff on standards.
- Proofread, edited and evaluated final copy to verify content aligned with established guidelines.
- Utilized SEO techniques to optimize content for search engine rankings.
- Acquired in-depth knowledge of content areas to provide effective edits.
- Wrote and created content for various topics and mediums.
- Grew social following by researching trends, identifying influencers, and engaging with potential partners for promotional activities.
- Managed social media accounts, ensuring timely responses to comments, messages, and reviews for enhanced customer service.
- Improved overall reach by consistently monitoring and adjusting social media strategies based on analytics data.
- Developed monthly content calendars outlining post topics, images, and captions in advance for streamlined scheduling processes.
- Enhanced customer engagement with creation of relevant and shareable content across various platforms.
- Collaborated with cross-functional teams to align messaging and visuals for cohesive brand identity across all channels.
- Maintained company's social media presence by posting messages, answering posts, and monitoring responses.
- Proofread online news items and assembled monthly e-newsletters.
- Implemented and maintained editorial calendar for clients' social media channels, which helped clients reach KPIs.
- Wrote succinct, accurate, intelligent and creative copy to drive traffic to brand websites.
- Met multiple deadlines using strong task prioritization skills.
Customer Service and Sales
Wayfair
Galway
12.2019 - 08.2021
- Trained new cashiers on procedures, customer service, and sales techniques.
- Trained and managed associates in customer service and sales techniques.
- Trained new team members on procedures, customer service, and sales techniques.
- Led team of servers to consistently meet customer service and sales targets.
- Exceeded service objectives by applying proven customer service and sales best practices.
- Built client relationships by acting as liaison between customer service and sales teams.
- Communicated with customer service and sales teams to improve productivity and service ratings.
- Monitored staff performance, customer service and sales goals to meet and exceed targets.
- Assisted with operations and administrative tasks to support exceptional customer service and sales experiences.
- Achieved personal and store sales goals by applying sound customer service and sales protocol.
- Investigated account discrepancies by obtaining and verifying information from customer service and sales department staff.
- Trained and coached sales team members on best practices for customer service and sales techniques.
- Assisted with improving revenue and customer numbers by overseeing implementation of diverse sales and service initiatives.
- Achieved sales and service metrics in key measurable areas, garnering public appreciation and expanding customer base.
- Influenced customers to grow sales, improve service and identify customer service and logistics efficiencies by utilizing new techniques, tools and information systems.
- Worked closely with management to strategize sales techniques to increase branch production and customer service.
- Serviced existing customer accounts and found opportunities for growth within sales territory.
- Organized projects and contests to increase sales and encourage exceptional customer service.
- Pitched products and services to potential customers, securing new deals and sales opportunities.
- Followed up with customers after completed sales to assess satisfaction and resolve technical or service concerns.
- Devised strategies to boost customer sales and drive referrals due to excellent service resulting in new customer relationships.
- Worked collaboratively with customer service, sales and development teams to resolve complaints and drive experience management.
- Checked with customers after sales to determine satisfaction and offer additional services such as assembly and warranties.
- Worked with other sales associates to deliver excellent customer service and cut wait times at registers.
- Collected and analyzed call center statistics, sales rates, costs, and customer service metrics.
- Built relationships with customers and promoted repeat and referral sales and service business.
- Developed and implemented strategies to increase sales and improve customer service.
- Mentored new team members on POS system operation, customer service strategies, and sales goals.
- Managed over 50 customer calls per day during peak holiday times and upsurges due to the pandemic
Education
Professional Diploma - Social Media Marketing
University College Dublin
Dublin, Ireland 01.2021 - 07.2021
Level 5 TEFL - Teaching English As A Foreign Language
TEFL University
Remote 01.2020 - 06.2020
Bachelor of Arts - English, Psychology, Performing Arts
University of Galway
Galway, Ireland 09.2015 - 10.2020
Skills
Social Media Analytics
Online Reputation Management
Blog Writing
Media operations knowledge
Creative Writing
Editorial Standards
Interpersonal Communication
Public and Media Relations
Written Communication
Strategic content planning
Headline writing
Document Proofreading
Research
Writing features
Determining budgets
Community Relations
Keen eye for detail
Interviewing skills
Editing and proofreading
Content Planning
Strong grammar knowledge
Digital publishing tools
Style guide proficiency
Brand voice consistency
Timeline
Media Analyst
Meltwater
05.2023 - Current
Editor and Social Media Specialist
Friends Of Friends
10.2021 - Current
Professional Diploma - Social Media Marketing
University College Dublin
01.2021 - 07.2021
Level 5 TEFL - Teaching English As A Foreign Language
TEFL University
01.2020 - 06.2020
Customer Service and Sales
Wayfair
12.2019 - 08.2021
Bachelor of Arts - English, Psychology, Performing Arts
University of Galway
09.2015 - 10.2020