Summary
Overview
Work History
Education
Skills
Timeline
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Ellen McBride

Editor, Proofreader, Media Analyst, Educator, Social Media Specialist
Berlin

Summary

Story-driven editor, social media specialist, and media analyst adept at developing articles, assessing media, and crafting fresh narratives with tenacious and unwavering dedication. Offering 4 years of experience in print and online media. Versed in viral trends with proven success leveraging social media platforms to increase engagement. Excellent communication, planning, and problem-solving abilities with a forward-thinking approach. Excellent verbal and written skills with a flair for creativity and an eagerness for working with dynamic and agile collaborators.

Overview

4
4
years of professional experience
6
6
years of post-secondary education

Work History

Media Analyst

Meltwater
Berlin
05.2023 - Current
  • Provided valuable input on creative direction based on thorough understanding of target audience demographics and preferences.
  • Improved brand visibility by monitoring media trends and identifying opportunities for clients.
  • Enhanced media coverage by conducting comprehensive research and analysis of various platforms.
  • Identified potential risks to client reputation by monitoring negative press coverage and developing mitigation strategies.
  • Optimized media plans by utilizing advanced analytics tools for in-depth evaluation of campaigns.
  • Strengthened relationships with key media contacts, securing favorable placements for clients'' content.
  • Delivered accurate, timely reports to clients by closely tracking media mentions and analyzing sentiment.
  • Increased team productivity with effective project management, meeting deadlines consistently.
  • Boosted client satisfaction through proactive communication, ensuring their goals and needs were met.
  • Utilized social listening tools effectively to monitor online conversations about brands and their competitors.
  • Expanded industry knowledge through continuous learning, attending relevant conferences, seminars, webinars, or workshops regularly.
  • Streamlined internal processes by creating and maintaining organized databases of relevant media information.
  • Developed relationships with sources and contacts to gain additional insight.
  • Researched and analyzed newsworthy events, trends and issues.
  • Edited, proofread and fact-checked content for accuracy.
  • Selected material to develop interesting and professional presentations for different formats.
  • Fact-checked breaking news headlines by performing background research.
  • Presented developments in stories in live broadcasts and recordings.
  • Covered special events and breaking news with eye for detail and tenacious pursuit of important information.
  • Utilized SEO principles to optimize content for search engine rankings.

Editor and Social Media Specialist

Friends Of Friends
Berlin
10.2021 - Current
  • Established strong relationships with freelance contributors, expanding pool of talent available for future projects.
  • Liaised with graphic designers to create visually appealing layouts that complemented written content.
  • Kept up-to-date on industry trends and emerging topics to ensure relevancy of published materials.
  • Maintained open lines of communication with authors throughout editing process, resulting in smoother collaborations.
  • Increased reader retention through engaging headlines and compelling story leads.
  • Evaluated article submissions for relevance, quality, and adherence to submission guidelines before acceptance or rejection.
  • Streamlined workflow processes by implementing efficient project management tools for team collaboration.
  • Enhanced publication quality by diligently proofreading and editing articles for grammar, spelling, and consistency.
  • Conducted thorough fact-checking to ensure accuracy and credibility of published information.
  • Contributed original articles on various topics, showcasing versatility as a writer and editor.
  • Improved overall readability of documents by reorganizing content and eliminating redundant information.
  • Optimized web content with SEO strategies to drive traffic and enhance online visibility of publications.
  • Mentored junior editors and provided constructive feedback on their work, fostering professional growth.
  • Organized regular team meetings for brainstorming ideas, discussing progress updates, addressing challenges faced during projects.
  • Collaborated with writers to improve content structure and clarity, resulting in increased reader engagement.
  • Developed style guides and editorial processes to maintain a consistent voice across all published materials.
  • Implemented analytics tools to track readership metrics, using data insights to inform future editorial decisions.
  • Managed multiple projects simultaneously, ensuring timely delivery of high-quality editorial work.
  • Prepared, rewrote, and edited pieces to improve readability and impact.
  • Determined readiness of written pieces, made changes, and approved final versions for publication.
  • Reviewed articles for grammar, spelling, punctuation, syntax, accuracy, and compliance with quality standards.
  • Communicated directly with writers to collaboratively assess work and guide editorial improvements.
  • Collaborated with writers and graphic designers to develop content schedules and plan workflows.
  • Posted and promoted articles on social media platforms to engage target audience.
  • Checked reference sources to verify dates, facts and statistics.
  • Devised attention-grabbing headlines and summaries to increase clicks and engagement.
  • Pitched content strategies and managed asset acquisition.
  • Adhered to Associated Press and internal style guidelines, educating staff on standards.
  • Proofread, edited and evaluated final copy to verify content aligned with established guidelines.
  • Utilized SEO techniques to optimize content for search engine rankings.
  • Acquired in-depth knowledge of content areas to provide effective edits.
  • Wrote and created content for various topics and mediums.
  • Grew social following by researching trends, identifying influencers, and engaging with potential partners for promotional activities.
  • Managed social media accounts, ensuring timely responses to comments, messages, and reviews for enhanced customer service.
  • Improved overall reach by consistently monitoring and adjusting social media strategies based on analytics data.
  • Developed monthly content calendars outlining post topics, images, and captions in advance for streamlined scheduling processes.
  • Enhanced customer engagement with creation of relevant and shareable content across various platforms.
  • Collaborated with cross-functional teams to align messaging and visuals for cohesive brand identity across all channels.
  • Maintained company's social media presence by posting messages, answering posts, and monitoring responses.
  • Proofread online news items and assembled monthly e-newsletters.
  • Implemented and maintained editorial calendar for clients' social media channels, which helped clients reach KPIs.
  • Wrote succinct, accurate, intelligent and creative copy to drive traffic to brand websites.
  • Met multiple deadlines using strong task prioritization skills.

Customer Service and Sales

Wayfair
Galway
12.2019 - 08.2021
  • Trained new cashiers on procedures, customer service, and sales techniques.
  • Trained and managed associates in customer service and sales techniques.
  • Trained new team members on procedures, customer service, and sales techniques.
  • Led team of servers to consistently meet customer service and sales targets.
  • Exceeded service objectives by applying proven customer service and sales best practices.
  • Built client relationships by acting as liaison between customer service and sales teams.
  • Communicated with customer service and sales teams to improve productivity and service ratings.
  • Monitored staff performance, customer service and sales goals to meet and exceed targets.
  • Assisted with operations and administrative tasks to support exceptional customer service and sales experiences.
  • Achieved personal and store sales goals by applying sound customer service and sales protocol.
  • Investigated account discrepancies by obtaining and verifying information from customer service and sales department staff.
  • Trained and coached sales team members on best practices for customer service and sales techniques.
  • Assisted with improving revenue and customer numbers by overseeing implementation of diverse sales and service initiatives.
  • Achieved sales and service metrics in key measurable areas, garnering public appreciation and expanding customer base.
  • Influenced customers to grow sales, improve service and identify customer service and logistics efficiencies by utilizing new techniques, tools and information systems.
  • Worked closely with management to strategize sales techniques to increase branch production and customer service.
  • Serviced existing customer accounts and found opportunities for growth within sales territory.
  • Organized projects and contests to increase sales and encourage exceptional customer service.
  • Pitched products and services to potential customers, securing new deals and sales opportunities.
  • Followed up with customers after completed sales to assess satisfaction and resolve technical or service concerns.
  • Devised strategies to boost customer sales and drive referrals due to excellent service resulting in new customer relationships.
  • Worked collaboratively with customer service, sales and development teams to resolve complaints and drive experience management.
  • Checked with customers after sales to determine satisfaction and offer additional services such as assembly and warranties.
  • Worked with other sales associates to deliver excellent customer service and cut wait times at registers.
  • Collected and analyzed call center statistics, sales rates, costs, and customer service metrics.
  • Built relationships with customers and promoted repeat and referral sales and service business.
  • Developed and implemented strategies to increase sales and improve customer service.
  • Mentored new team members on POS system operation, customer service strategies, and sales goals.
  • Managed over 50 customer calls per day during peak holiday times and upsurges due to the pandemic

Education

Professional Diploma - Social Media Marketing

University College Dublin
Dublin, Ireland
01.2021 - 07.2021

Level 5 TEFL - Teaching English As A Foreign Language

TEFL University
Remote
01.2020 - 06.2020

Bachelor of Arts - English, Psychology, Performing Arts

University of Galway
Galway, Ireland
09.2015 - 10.2020

Skills

Social Media Analytics

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Timeline

Media Analyst

Meltwater
05.2023 - Current

Editor and Social Media Specialist

Friends Of Friends
10.2021 - Current

Professional Diploma - Social Media Marketing

University College Dublin
01.2021 - 07.2021

Level 5 TEFL - Teaching English As A Foreign Language

TEFL University
01.2020 - 06.2020

Customer Service and Sales

Wayfair
12.2019 - 08.2021

Bachelor of Arts - English, Psychology, Performing Arts

University of Galway
09.2015 - 10.2020

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Ellen McBrideEditor, Proofreader, Media Analyst, Educator, Social Media Specialist