EMRAH SUNGUR
Product Lifecycle Manager
Seattle
Summary
Providing remarkable contributions to organizational success by showing high expertise in setting overall business excellence and operational strategies. Enthusiastic, reliable, communicator and empathetic listener that demonstrate the high level of motivation defining complex business challenges and prioritizing potential solutions. Hands-on leader in leading projects from conception to completion with the highly supporting team integration.
Overview
15
15
years of professional experience
10
10
years of post-secondary education
5
5
Languages
Work History
Product Lifecycle Manager
BSH Home Appliances
Tekirdag
04.2015 - Current
- Hinge role between REM (Region Emerging Market) marketing 92 countries and BSH plants and OEM suppliers worldwide
- Responsible of preparation of product strategy, road mapping and innovations management for REM and alignment with global road map
- Manage VA/VO (Variant application/Variant order) process: consult in range definition, review VA (feasibility, costs, timeline) and translate into VO
- Manage product changes: coordination with marketing, factories and OEM suppliers (e.g stickers, rating plates, warranty cards)
- Manage product data (SAP‑CMD‑AP, Censhare)
- Participate in cost management: evaluate marketing relevant ideas with marketing and technical departments, cross product line coordination with other supply regions
- Coordination and conformity checking (program, product and production)
- Drive product benchmark process
- Participate in projects as marketing lead, where assigned ‑ esp. in cross‑regional platform projects
- Project Management in OEM Product Development Projects with OEM suppliers according to requirement specifications, in time and in budget
- Creating marketing intelligence reports by using GFK reports
- Present new product concepts to upper management by using strong presentation and negotiation skills
- Previous responsibility of Freestanding Cookers and Cooktops
- Learned new skills and applied to daily tasks to improve efficiency and productivity.
Senior Online Product Marketing Specialist
Sony
Istanbul
06.2011 - 04.2015
- Online product marketing management of Television, Home Audio and Video, Head Mounted Display, In-Car Entertainment and Playstation categories
- End to end product launch management via acquiring product details from Product Managers, preparing upcoming line-ups, following up translation process until reporting product publishing reports and KPIs
- Had new product copies written by agencies and provided new product line-up details to product marketing team in Turkey, liaised with agencies for rich assets (ie 3D visuals, product videos) used online and in-store
- Developed and implemented performance improvement strategies and plans to promote continuous improvement.
- Promoted Sony brand with online banners and competitions, also by partnering with other business groups
- Coordinated the first Latin America product launch management initiative
- Managed product launches for CES (Las Vegas) and IFA (Berlin) Electronics fairs
- Increased the web traffic and met KPIs by eliminating broken links and improving the web with creative and efficient solutions
- Handled client surveys for the community page of European countries
- Worked for 3 months in Brussels Head office for supporting Sony Buy Online web pages
- Led projects and analyzed data to identify opportunities for improvement.
Senior Webmaster / E-Marketing
Air France - KLM Royal Dutch Airlines
Istanbul
08.2007 - 06.2011
- Implemented local and global web page updates using SDL in coordination with content team and each content owner
- Prepared online newsletters
- Worked in Shop Management department in HQ of KLM in Amsterdam for 3 months in order to create Scandinavian and Turkish web pages that are going to be live in projected time. Shared experience and knowledge with my colleagues
- Prepared local and global promotional activities on the website
- Exceeded goals through effective task prioritization and great work ethic.
- Resolved conflicts and negotiated mutually beneficial agreements between parties.
- Created plans and communicated deadlines to complete projects on time.
International Sales and Marketing Trainee
Sisecam Anadolu Cam Sanayi A.S
Istanbul
07.2006 - 08.2006
- Weekly and monthly reports of market and competitor analysis
- Information about the implementation of necessary procedures of bottles, jars import ‑ export and logistics
Education
Bachelor of Arts - International Relations
Istanbul University
Istanbul, Turkey 10.2002 - 06.2007
High School Diploma -
Uskudar Anatolian High School
Istanbul, Turkey 09.1999 - 06.2002
Bachelor of Arts - History
Istanbul University
Istanbul, Turkey 10.2019 - Current
Skills
Microsoft Excel
SAP
Microsoft PowerpointSalesforceProject coordinatorAltea Booking toolProduct lifecycle management
Ventilation, Cooktop, Oven experience
Product profitability analysis
Product delivery processes
Technical Product Management
Online Marketing
Hobbies
Traveling, diving (one star diver), music, books, swimming, doing homemade bracelet, amateur volleyball player
Timeline
Bachelor of Arts - History
Istanbul University
10.2019 - Current
Product Lifecycle Manager
BSH Home Appliances
04.2015 - Current
Senior Online Product Marketing Specialist
Sony
06.2011 - 04.2015
Senior Webmaster / E-Marketing
Air France - KLM Royal Dutch Airlines
08.2007 - 06.2011
International Sales and Marketing Trainee
Sisecam Anadolu Cam Sanayi A.S
07.2006 - 08.2006
Bachelor of Arts - International Relations
Istanbul University
10.2002 - 06.2007
High School Diploma -
Uskudar Anatolian High School
09.1999 - 06.2002