Summary
Overview
Work History
Education
Accomplishments
Timeline
Generic
Emre Onur Gürsöz

Emre Onur Gürsöz

Partnerships & Business Development
Berlin

Summary

Experienced Business Development and Partnership Manager with over a decade of international expertise in business growth, scalable development, and cross-functional collaboration. Proven track record of securing long-term partnerships and driving significant revenue growth across industries including AdTech, FMCG, and Consumer Electronics.

Notable roles at PepsiCo and LG Electronics, contributing to substantial market share increases and receiving multiple awards for business initiatives. At Mindfuture Gaming, generated 30% of the company's revenue from the MENA region and established key partnerships with Coca-Cola and Vodafone.

Currently serving as the EMEA Partnership & Business Development Manager at Playable Factory, managing enterprise-level communication, offerings, and customer development. Demonstrated ability to manage key account relationships, secure major clients, and foster sustainable business growth.

#AdTech #Partnership #Media #BusinessDevelopment

Overview

11
11
years of professional experience
6
6
years of post-secondary education
3
3
Languages

Work History

EMEA Partnerships & Business Development Manager

Playable Factory
01.2024 - Current
  • Launched new product lines by conducting extensive competitor analysis and identifying gaps in existing market offerings
  • Developed and implemented a GTM strategy for the ''Ready'' SaaS tool, targeting Enterprise & Brand Vertical, resulting in generating a new revenue stream for PF
  • Built the new Lead Generation Process: Healthy Sales Funnel
  • Creating Demand for Blue Chip Brands to invest in Playable Ads and Full Responsibility for Partner Brands
  • Have an Partnerships brands like Getir, PepsiCo, Coca-Cola, Philip Morris International and Achieving a 100% client Retention Rate and Establishing Long-Term Growth Plans
  • Spearheaded initiatives aimed at improving customer retention rates by proactively addressing concerns before the customer escalated into larger issues

#AdTech #RetailMedia

Career Break

N/A
01.2023 - 12.2023
  • Focused on Personal Development
  • Attending Open Ed - BA in Sociology
  • Self Studying German - B1

Sales Manager DACH & NL

JustSnap GmBH
1 2022 - 12.2022
  • Closed deals with Blue Chip brands for the Transformation Mission on their Marketing Activation
  • Developed a new Customer Acquisition Guideline and optimized the Sales Funnel.
  • Achieved 100% of the KPI on key clients including Philips, P&G, and Savencia

#Retail #Promo #MarTech

Regional Director - Business Development

Mindfuture Gaming
03.2020 - 01.2022
  • As responsibilities grew with the expansion of our operations, formed my team with 3 direct reports (2 Regional BDR and a Sales Operations responsible)
  • Established a strong market presence, generating 30% of the revenue ($1 M) from the MENA Region
  • Secured long-term Partnership Deals with prominent companies such as Coca-Cola, Vodafone, Saudi Telecom, and Unilever

#AdTech #Gaming

Business Development Director

Mindfuture Gaming
08.2019 - 03.2020
  • Closed the inaugural deal within a month for the 6-month-old startup as a first recruitment
  • Built Strategic Planning, Identifying Opportunities and partnerships, came up with Sales Channels, and fast Customer Acquisitions, and delivered the results with Metrics and Reporting guidelines for the company - a 360 of Business Development Enablement
  • Achieved promotion to Regional ownership of the MENA, having full responsibility for the driver region of the company

Trade Marketing & Channel Development Manager

PepsiCo
09.2018 - 03.2019
  • Contributed to 135% growth in both value & volume (vs PY) through budget planning and execution plans
  • Yearly planning and monthly execution of Marketing Materials, successfully drove the Field Sales Team w/ P&L positive Incentive Scheme collaboration with Sales, Marketing, Finance, Supply Chaing and HR Departments
  • Received Global Best Practice Awards for Channel Development activations, including Lipton Ice Tea - University and Pepsi Max - Mega City Activation

#FMCG #ChannelOwnership #SupplierManagement

Customer Marketing & Customer Development Executive

PepsiCo
10.2016 - 09.2018
  • Achieved 100% realization of a $1 Million Customer Development budget in Marketing and Field Sales Team Activation for approximately 30,000 Food Service Customers
  • Developed tailor-made activations for around 50 FoodService Key Accounts like Burger King and Pizza Hut
  • Achieved promotion to Manager, taking on full responsibility for 1/3 of the company's revenue channel.

#FMCG #SalesEnablement #Promotion

Key Account Executive

LG Electronics
11.2015 - 10.2016
  • Managed the largest business in the Consumer Electronics industry
  • Increased market share in Teknosa, the largest online & offline Consumer Electronics Retailer in Turkey, by +2pts, adding $2 Million in revenue ($ 40M TV Business w/ Teknosa)
  • In addition to P&L Management, Account Management, and Sell-out Management responsibilities; planned and executed a Turkey Road Show; meeting with the Teknosa Regional & Store Manager, LG Field Sales Team
  • Road-Show incl
  • Visiting 15 big cities, covering 65% of Customer Revenue, revision of our Moment of Truth Approach and Sales Strategy as No1 Brand in the Market.

Channel Marketing Specialist

LG Electronics
01.2013 - 11.2015
  • Delivered success in Channel Marketing disciplines; the Field Team Management, Sell-Out Management and Sales Training with a yearly $ 5M BTL Marketing Budget as bringing the Market Share Leadership in the Turkey market
  • Achieved promotion to the Key Account role for the largest account in the market.

Education

BA in Business Administration -

Yeditepe University
Istanbul
08.2006 - 05.2012

Erasmus in Marketing -

Fachhochschule Ludwigshafen
Germany
03.2011 - 05.2011

Accomplishments

    2021 - Stora Enso Accelerator Program / Deko Eko

    2021 - Danube Angels Crowd-Investing Campaign / Deko Eko

    2018 - Global Best Practice Award - MegaCity Project / PepsiCo

    2018 - Global Best Practice Award - University Project / PepsiCo

    2015 - MENA Train-the-Trainer Workshop - Best Case / LG Electronics

    2014 - Global Best Promoter Contest - Golden Award / LG Electronics

    2014 - Global New Product Introduction Contest - Best UHD Launch / LG Electronics

Timeline

EMEA Partnerships & Business Development Manager

Playable Factory
01.2024 - Current

Career Break

N/A
01.2023 - 12.2023

Regional Director - Business Development

Mindfuture Gaming
03.2020 - 01.2022

Business Development Director

Mindfuture Gaming
08.2019 - 03.2020

Trade Marketing & Channel Development Manager

PepsiCo
09.2018 - 03.2019

Customer Marketing & Customer Development Executive

PepsiCo
10.2016 - 09.2018

Key Account Executive

LG Electronics
11.2015 - 10.2016

Channel Marketing Specialist

LG Electronics
01.2013 - 11.2015

Erasmus in Marketing -

Fachhochschule Ludwigshafen
03.2011 - 05.2011

BA in Business Administration -

Yeditepe University
08.2006 - 05.2012

Sales Manager DACH & NL

JustSnap GmBH
1 2022 - 12.2022
Emre Onur GürsözPartnerships & Business Development