ENGİN ÖZBAKIR
Hamburg
Summary
Dynamic and results-driven Sales and Revenue Management professional with over 8 years of global sales experience and 3 years dedicated to Revenue Management.
Proven track record of driving revenue growth through leadership of complex projects and implementation of strategic sales initiatives that yield measurable business impact.
Expertise in project management, sales strategy, and cross-functional collaboration within diverse international business environments enhances the ability to deliver exceptional results.
Committed to leveraging analytical skills and market insights to foster sustainable growth and optimize performance.
Overview
11
11
years of professional experience
Work History
Commercial Steering and Allocation Management
Hapag Lloyd A.G
03.2025 - Current
- Led the preparation and delivery of comprehensive commercial performance reports for Global, Regional, and Area-level management, presented directly to the Board.
- Analyzed and compared company-wide product performance over the past two years, identifying trends, growth opportunities, and areas for improvement.
- Developed and presented product-specific targets vs. actual performance analyses, including profitability assessments and market share evaluations.
- Conducted detailed regional surcharge and commodity type profitability analyses, providing strategic recommendations to maximize revenue and improve margins.
- Identified potential growth regions and trade lanes, recommending focus areas for commercial development and market expansion.
- Tracked and evaluated the company’s performance against annual, 5-year, and 10-year KPI targets, preparing monthly strategic review documents.
- Provided actionable insights to senior leadership on market positioning, pricing strategies, and long-term commercial objectives.
- Collaborated cross-functionally with regional and global teams to ensure data accuracy, consistency, and strategic alignment.
- Led forward-looking enhancement of the company’s Allocation Management systems, aligning with contractual requirements to regulate the status quo until 2026.
- Modernized and revised internal Freight Information System user interfaces based on operational needs, ensuring contemporary design and functionality.
- Coordinated development and global roll-out with IT and international users for seamless adoption.
- Collaborated with Trade Management, Cargo Control, Global Sales, and other departments to communicate updates, gather requirements, and implement changes.
- Integrated strategies across Uptake Management, Ship Model, Customer Segmentation, Cargo Prioritization, Customer Allocation, and Allocation Management to optimize global cargo acceptance and maximize profitability.
- Designed and executed company-wide pricing strategies and indices, driving competitiveness and financial performance through Allocation Management optimization.
Product Owner
Hapag Lloyd A.G
03.2023 - 03.2025
- Participating in market analysis for DPC rates such as SCFI, Xeneta and CTS and sharing the outcome with relevant departments
- Ownership of reconciliation process and handling the process
- Leading the Reconciliation working group and working on the process together with Nyshex
- Resolution of cases raised by the Hapag Lloyd Regions and/or Nyshex
- Resolving systemic data issues and data clarity
- Coordination and communication with stakeholders globally
- Contract management for Quality Freight Product and Committed Volume Agreement by maintaining Contract Management tools
- Analysis of market trends and customer feedback, adapting strategies to meet evolving needs
- Prepares detailed reports and presentations, providing insights into business performance and strategic direction such as Contract Management tools
- Facilitated stakeholder meetings, ensuring clear communication and alignment on project objectives.
- Global Reconciliation guide prepared for the reconciliation process within the scope and rules.
Sales Coordinator & Sales Executive
Hapag Lloyd
11.2019 - 03.2023
- Negotiating prices and rotation on both Hapag Lloyd trade management and the customer side
- Pursuing and meeting sales budgets
- Meeting with new and existing customers on a regular basis in order to keep the market data up to date and bring in new traffics
- Solving problems that may occur during the process from the building of the service to the last operation of the container by being connected with all departments both inside and outside
- Global, Key and Large Enterprise Accounts Management
- Promptly responded to rate requests, completing within specified company timeframes.
- Managed sales calls from different regions and areas by maintaining Sales Force and helping with sales activities by proactively visiting customers
- Scheduled regular team meetings to discuss performance, objectives, and sales strategies
- Provided comprehensive training to new sales staff on product knowledge and sales techniques.
- Coordinated daily sales activities, managing schedules and delegating tasks to team members for efficiency.
- Created supporting literature for product and service packages to enhance client pitches.
- Collaborated with credit control teams to keep customer accounts updated.
- Analysed sales reports and market trends to recommend adjustments in sales strategies.
- Managed multiple high-value client accounts through exceptional organisation and planning.
- Remained knowledgeable on company products and services for effective client promotion.
- Developed and maintained strong relationships with key clients to foster loyalty and repeat business.
- Collaborated with the finance department to track payments and manage sales-related expenses.
- Maintained a detailed record of sales activities and compared trends to identify underserved areas and opportunities for improvement.
SSL Sales Account Executive
CMA-CGM
06.2018 - 11.2019
- Meet the commercial targets and identify new business opportunities
- Attend all sales functions in the respective cities, visit customers and offer the company's services
- Elaborate action plans based on customer satisfaction survey results
- Provide accurate forecast in terms of equipment and allocation needed to meet customer requirements
- Control and follow up bookings and loadings from customers
- Plan and report customer meetings to commercial head via CRM tools
- Follow the pricing and commercial strategies and guidelines.
Import-Export Sales Specialist
Arkas Denizcilik
07.2016 - 06.2018
- Developing a customer portfolio
- Building strong relationships with customers, be informed of their business, service needs and desires
- Preparing and implementing marketing&sales approaches
- Representing our company to external customers
- Preparing statistics and updating customer data and market research
- As the trade focal point, researching changes in service and price policies in the market and reporting them to the trade management
- Set regional pricing strategies for BEX and MD3 services and update the TM in weekly calls
- Monitor, report, and simulate current and future business performance and market developments and suggest improvements
- Secure and perform updated and detailed cost analysis for all aspects of the regional operations
- Ensure profitability by analyzing market levels
- Share and communicate the demand forecast to enable a common view of future volumes
- Maintaining a good image of the company and good relationships with TM, customers and vendors incl
- Problem solving
- Managing the relations with related business parties within or outside the organization in order to ensure the clear communication of business development activities
- Working actively with Trade department in HQ and Yang Ming offices worldwide.
Export and Domestic Sales Specialist - Corporate Sales Department
Divan Turizm İsletmeleri A.Ş (Koç Holding)
07.2014 - 07.2016
- Performing key account management, establishing effective business relationships with customers/ cooperations from Europe, U.S.A, Middle Eastern and African countries
- Setting yearly targets for export channels and managing their queries
- Ensuring proper and correct implementation of sales, discounting moves and brand positioning
- Searching and identifying adequate distributors and retailers in Export channel
- Managing the current distributors; assuring that they all have the proper knowledge about the products and discussing the market dynamics in the very regions
- Negotiating business contracts; analyzing and finalizing those in compliance with the international law
- To strengthen the brand, chasing the market closely, keeping up with the innovations and working closely with the marketing department in order to carry out brand improvements
- Planning and exhibiting in famous trade fairs in foreign countries such as Gulfood in Dubai.
Education
Bachelor of Science - Faculty of Economics And Administrative Sciences
Anadolu University
Eskisehir01.2013
Bachelor of Science - Marketing & Brand Management (formerly Marketing)
Bahcesehir University
Istanbul01.2011
Academic Year Preparatory Program - University Preparation Course
Bahcesehir University - Prep. School
Oxford/United Kingdom09-2008
High School Diploma -
Kadıköy High School
Istanbul06-2006
Skills
- SAP - Sales and Distribution module proficiency
- SAP - Production module expertise
- Proficient in Microsoft CRM
- Salesforce proficiency
- Experienced with Microsoft Word, Excel, and PowerPoint
- Project Management
- FIS2 (Internal system)
LANGUAGES
English: Proficiency
Turkish: Native
References
Will be given upon request
Hobbies and Interests
Collecting postage stamps (with historical and international themes), Cooking and developing new recipes, Collecting Retro Videogames (with a focus on 80’s-90’s consoles and arcade systems), Traveling and discovering different cultures.
Timeline
Commercial Steering and Allocation Management
Hapag Lloyd A.G
03.2025 - Current
Product Owner
Hapag Lloyd A.G
03.2023 - 03.2025
Sales Coordinator & Sales Executive
Hapag Lloyd
11.2019 - 03.2023
SSL Sales Account Executive
CMA-CGM
06.2018 - 11.2019
Import-Export Sales Specialist
Arkas Denizcilik
07.2016 - 06.2018
Export and Domestic Sales Specialist - Corporate Sales Department
Divan Turizm İsletmeleri A.Ş (Koç Holding)
07.2014 - 07.2016
Bachelor of Science - Faculty of Economics And Administrative Sciences
Anadolu University
Bachelor of Science - Marketing & Brand Management (formerly Marketing)
Bahcesehir University
Academic Year Preparatory Program - University Preparation Course
Bahcesehir University - Prep. School
High School Diploma -
Kadıköy High School
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