Summary
Overview
Work History
Education
Skills
Personal Information
Position Applied For
Projects
Publications
Achievements
Honor/Award
Reference
Timeline
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ENOCH ADEDZE

Business & Marketing Analyst
Ehemann Str., 08, Nürnberg

Summary

My immediate career objective is to use my five (5) years experience in marketing analytic skills and techniques to positively contribute to your organization's goals using big data-driven approach.

Overview

10
10
years of professional experience
3
3
Languages

Work History

Field Market researcher/Market Data officer

Google Chrome, Apple & Android
04.2022 - 12.2023
  • Collected market data from retail companies with specific Apple, Android and Google Chrome products
  • Performed data entry role (using the responses gathered from the field on consumer behavior and purchase)

Sector: Business and Social Research (Private sector)Presented field market research activities to supervisors.

Marketing, Sales and Logistics

IKEA, Fürth
02.2023 - 06.2023
  • Helped with product placement and general customer services using company IT system
  • Tasked with general goods flow activities within the facility

Sector: Marketing and Retail (Private sector)

Student Mentor

Friedrich-Alexander University (Faculty Of Economics)
10.2021 - 02.2022
  • Provided guidelines to first year Bachelors students on learning approaches.
  • Counseled students individually and in group sessions to help promote personal and educational motivation.

Sector: Academia

Marketing Research Consultant/Business Analyst

Navitek Incorporation
01.2017 - 12.2021
  • Spearheaded over 50 different market research and social science projects
  • Developed comprehensive marketing strategies to increase market share and customer base for the company based on market research analysis.
  • Responsible for monitoring and evaluating the functionality of the product using specific KPIs
  • Responsible for communicating and reporting findings on product design and consumer research
  • Conducted quantitative research, analyzed market trends and product functionality and recommended solutions

Sector : Market Research (Private sector)Helped in product lunching and exhibitions

Data Analyst (Consultant role)

Various new and upcoming SMEs
06.2016 - 10.2016
  • Analyzed customer data to propose business solutions based on SWOT, PESTLE, Strategic MATRIX situations
  • Devised marketing strategies for upcoming businesses based on data and market trends
  • Conducted financial analysis and proposed solutions on financial management

Sector: Consumer data and financial analysis (Private sector)

Junior Field Researcher (Audit Department)

Adentan Municipal Assembly
08.2015 - 08.2016
  • Helped to analyze and write company articles and uncover data defects
  • Helped to present findings and recommendations on Public-Private transactions to External auditors
  • Assisted in data entry (on tax, housing and electoral data)

Sector: Public (Government) sector

University Internship Program (Back office/Customer relations)

GCB Bank Limited
06.2014 - 09.2014
  • Generated identification code and bank account numbers for new customers
  • Updated and created customer profile using the bank's knowing your customer software (KYC)
  • Made sure business requests (such as loans) from customers meet overall company and branch policy
  • Listened to customer complaints and provided solutions within organizational policy

Sector: Customer Insight (Public sector)

Education

Bachelor of Science, Marketing (Graduated with 2.0 GPA using the German scale) -

University of Professional Studies
Accra, Ghana
05.2016

International Economics Studies (BSc) -

Friedrich-Alexander University
Nürnberg, Germany
03.2024

R/Rstudio Program (Passed and Completed) -

Friedrich-Alexander University
Nürnberg, Germany
07.2023

Data Analytics (Completed) -

Lighthall Inc.
Online Bootcamp
07.2023

Skills

    Possess adequate quantitative and qualitative marketing research skills (like constructing business and Machine Learning models such as Propensity to Purchase Analysis, Neural Networks, Factor Analysis (EFA), Decision Trees, Regression, Cluster Analysis, Churn Analysis, Sequence Analysis, Time series, A/B Testing and Sentiment Analysis, Promotion/Campaign Analysis using big data)

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Personal Information

Gender: Male

Position Applied For

Marketing/Sales/Data/Research/Customer Insight Analyst

Projects

  • Diagnosing Customer Purchase Behavior- Version USA

         Project Link: https://public.tableau.com/app/profile/enoch.tufafa.koshi.adedze/viz/DiagnosingCustomerPurchaseBehavior-VersionUSA/RFManalysis


  • Global Energy Sector and Sustainability

        Project Link: https://public.tableau.com/app/profile/enoch.tufafa.koshi.adedze/viz/Enoch1/Story2


Publications

  • Author (2017): Perceptions of Youth Involvement in Public policy making: A case study of selected areas within the La Nkwantanang Municipal Assembly, Ghana

Link: https://www.ijariit.com/manuscript/perceptions-of-youth-involvement-in-public-policy-making-a-case-study-of-selected-areas-within-the-la-nkwantanang-municipal-assembly-ghana/


  • Author (2018): Influence of Employees' Organizational Citizenship Behaviour (OCB) and Personality Traits on Customer Retention of GCB Bank Limited- Ghana

Link: https://afribary.com/works/influence-of-employees-organizational-citizenship- behaviour-ocb-and-personality-traits-on-customer-retention-of-gcb-bank-limited- ghana


  • Cited in various journals including: Academy of Science of South Africa (ASSAf)

Achievements

  • World Research Council Member (2019-to date)
  • Student Mentor at Friedrich Alexander University, Germany (2022)

Honor/Award

  • Best Researcher in Public Policy, Economics and Sociology- Awarded by World Research Council and RULA International Awards (2019)

Reference

Michael Francis Gainey

michael.gainey@fau.de

Tel: 09131/85-22890

Timeline

Marketing, Sales and Logistics

IKEA, Fürth
02.2023 - 06.2023

Field Market researcher/Market Data officer

Google Chrome, Apple & Android
04.2022 - 12.2023

Student Mentor

Friedrich-Alexander University (Faculty Of Economics)
10.2021 - 02.2022

Marketing Research Consultant/Business Analyst

Navitek Incorporation
01.2017 - 12.2021

Data Analyst (Consultant role)

Various new and upcoming SMEs
06.2016 - 10.2016

Junior Field Researcher (Audit Department)

Adentan Municipal Assembly
08.2015 - 08.2016

University Internship Program (Back office/Customer relations)

GCB Bank Limited
06.2014 - 09.2014

Bachelor of Science, Marketing (Graduated with 2.0 GPA using the German scale) -

University of Professional Studies

International Economics Studies (BSc) -

Friedrich-Alexander University

R/Rstudio Program (Passed and Completed) -

Friedrich-Alexander University

Data Analytics (Completed) -

Lighthall Inc.
ENOCH ADEDZEBusiness & Marketing Analyst