Eva Carlitz

• Cultivated relationships with key clients, enhancing customer loyalty and retention rates.
• Developed and executed strategic sales plans to drive regional growth and market share.
• Analyzed market trends to identify new business opportunities and product positioning strategies.
• Led BDMs in delivering tailored solutions that met client needs and expectations.
• Monitored sales performance metrics, adjusting strategies proactively to meet or exceed targets consistently.
• Reported sales activity, generated sales quotations, and proposals and maintained customer contact database to achieve sales objectives and quota.
• Accompanied sales reps in field for ride-alongs to teach, observe and work one-on-one.
• Conducted market research to identify new business opportunities and stay ahead of industry trends.

• As Marketing Manager for Central Europe at Mercury Marine, I led the regional marketing strategy and execution across Germany, the Netherlands, Belgium, Luxemburg, and Switzerland — driving brand visibility, dealer engagement, and customer activation.
  
  Key achievements & responsibilities:
  
  Revived and scaled the Mercury Experience Days into a high-impact multi-channel event series with 3 editions and over 5,000 boat slot bookings, creating a benchmark for experiential marine marketing in the region.
  
  Orchestrated Dealer Meetings across DE/Benelux/CH with 250+ dealers annually, including on-stage best practice sharing, hands-on test drives, and tailored workshops to strengthen the dealer network.
  
  Led a 3x growth in social media following, integrating organic and paid social campaigns, influencer/brand ambassador collaborations, and localized storytelling.
  
  Drove visibility at HISWA te Water, tripling the number of boats featured on the Mercury platform, included lead generation, a full digital journey and boating experience — a key milestone for our event presence in the Netherlands.
  
  Executed a multi-country roadshow across 3 markets with 2 branded promo streamers as part of the Avator electric product launch, blending digital and on-site brand experiences.
  
  Set up scalable marketing processes to support dealerships and enhance brand positioning — from POS materials to email marketing, PR, and budget planning.
  
  Successfully managed cross-channel campaigns, trade show presence (especially for boot Düsseldorf), and Brand ambassador activations to deliver measurable engagement and elevate Mercury's brand image.

• Brand purpose | Strategic positioning
• PR & Social strategy incl. Influencer approach
• NPD (Co-Branding with Don Q Rum as Limited Edition & NOVELTEA chocolates with Leysieffer)
• Consumer research

• Strategic Marketingplan in cooperation w. Importers, KAMs
• Market analysis | Distribution strategy | Budgeting
• POS-Material & activity planning & analysis
• Event planning (Masterclasses, Launch-Events, (House-) Fairs)

• Concept development „Forest Theme Hotel” incl. F&B
• Distribution planning
• Event development/-organization

• Brasserie Hadrians | Tea Room | Room Service

• Marketing | 1 Michelin* Restaurant | Reception

GPA: 3,5

• Hotel zum Walde
• GPA: 3,9

GPA: 3,3