Eva-Marie Baum

• Defined mobile product strategy and steered portfolio across six VW brands.
• Delivered mobile connected vehicle services for all VW vehicle platforms.
• Led lifecycle and release management for apps serving over five million monthly active users in 40+ markets.
• Drove CARIAD App Toolkit strategy, focusing on multibrand SDKs and white-label applications.

• Delivered end-to-end MVP eCommerce solution for international vehicle sales within 10 months.
• Successfully expanded platform capabilities to include after-sales business operations.

• Directed Go-Live and continuous enhancement of Volkswagen We Connect app for ID.3 launch.
• Orchestrated rollout across 40 markets, ensuring consistent implementation of features.
• Broadened feature support for all Volkswagen vehicles, including electric and combustion models.

Developed group-wide Salesforce portfolio strategy.

Directed establishment of digital brand alongside channels; managed end-to-end execution of digital commerce and CRM strategy.