Eva-Marie Baum
Berlin ,Germany
Summary
Digital product leader with a proven track record in large-scale agile delivery and cross-functional alignment. Leads 9 agile teams (~120 people) across engineering, UX/UI, and QA.
Oversees a multimillion-euro budget with full responsibility for compliance, product development, and lifecycle management.
Overview
16
16
years of professional experience
3
3
years of post-secondary education
Work history
Business Owner Remote Service Connectivity
CARIAD SE
Berlin, Land Berlin
2024.06 - Current
- Defined mobile product strategy and steered portfolio across six VW brands.
- Delivered mobile connected vehicle services for all VW vehicle platforms.
- Led lifecycle and release management for apps serving over five million monthly active users in 40+ markets.
- Drove CARIAD App Toolkit strategy, focusing on multibrand SDKs and white-label applications.
Solution Manager eCommerce
CARIAD SE
Berlin, Germany
2023.06 - 2024.07
- Delivered end-to-end MVP eCommerce solution for international vehicle sales within 10 months.
- Successfully expanded platform capabilities to include after-sales business operations.
Product Owner Volkswagen App
CARIAD SE
Berlin, Germany
2020.06 - 2023.05
- Directed Go-Live and continuous enhancement of Volkswagen We Connect app for ID.3 launch.
- Orchestrated rollout across 40 markets, ensuring consistent implementation of features.
- Broadened feature support for all Volkswagen vehicles, including electric and combustion models.
Digital Marketing Strategist
Volkswagen Group
Berlin, Germany
2018.09 - 2020.07
Developed group-wide Salesforce portfolio strategy.
Senior Marketing Manager Digital Experience
RIO - The Logistic Flow
Munich, Germany
2016.06 - 2018.08
Directed establishment of digital brand alongside channels; managed end-to-end execution of digital commerce and CRM strategy.
Project Manager Online Marketing & CRM
MAN Truck & Bus Germany
Munich, Germany
2013.09 - 2016.05
Manager Investor Relations, Digital Media & Events
MAN SE
Munich, Germany
2012.01 - 2013.12
Senior Consultant
ID&CO GmbH
Munich, Germany
2011.01 - 2011.12
Manager Investor Relations
Bayerische Landesbank
Munich, Germany
2009.09 - 2009.12
Education
Master of Science - Online Marketing
Steinbeis School of Management and Innovation
Berlin 2014.04 - 2016.04
Management Trainee -
Bayerische Landesbank
Munich 2009.01 - 2009.08
Erasmus Semester -
Budapest Business School
Budapest 2007.01 - 2007.08
Bachelor of Arts - International Business – European Management
Cologne Business School
Cologne 2005.08 - 2005.08
Skills
- Agile, Scrum, Kanban, Scaled Agile Framework (SAFe)
- Lean Portfolio Management
- App Lifecycle Management
- Digital Product Strategy & Roadmapping
- Confluence & Jira
- Salesforce Core Cloud
- Presentation Skills (board level)
- Budget Management
Languages
English
Proficient (C2)
Spanish
Elementary (A2)
Timeline
Business Owner Remote Service Connectivity
CARIAD SE
2024.06 - Current
Solution Manager eCommerce
CARIAD SE
2023.06 - 2024.07
Product Owner Volkswagen App
CARIAD SE
2020.06 - 2023.05
Digital Marketing Strategist
Volkswagen Group
2018.09 - 2020.07
Senior Marketing Manager Digital Experience
RIO - The Logistic Flow
2016.06 - 2018.08
Master of Science - Online Marketing
Steinbeis School of Management and Innovation
2014.04 - 2016.04
Project Manager Online Marketing & CRM
MAN Truck & Bus Germany
2013.09 - 2016.05
Manager Investor Relations, Digital Media & Events
MAN SE
2012.01 - 2013.12
Senior Consultant
ID&CO GmbH
2011.01 - 2011.12
Manager Investor Relations
Bayerische Landesbank
2009.09 - 2009.12
Management Trainee -
Bayerische Landesbank
2009.01 - 2009.08
Erasmus Semester -
Budapest Business School
2007.01 - 2007.08
Bachelor of Arts - International Business – European Management
Cologne Business School
2005.08 - 2005.08