Evelien Nijssen

• Monitoring market trends and competitor performance and analyzing gaps to enhance product offering and creating strategies to effectively engage target audiences and maximize sales
• Developing product strategy and roadmap, and prioritizing products based on market insights, in alignment with company strategy
• Collaborating with R&D to guide product development, and the generation of benchmarking and application data, ensuring product-market fit of high-quality raw materials for cell and gene therapy development and manufacturing
• Driving product lifecycle management from concept to launch, including market research, product design, pricing, and positioning
• Executing comprehensive marketing plans, including go-to-market strategies, rebranding campaigns, seeding strategies, and customer retention strategies, to consistently achieve targets for increased revenue
• Leading and managing team of marketing professionals and product managers, offering mentoring and coaching to build strong cohesive and well performing team
• Ensuring effective communication and alignment across all departments involved in product development and delivery within Sartorius CellGenix and Sartorius

Inspiring others to follow their heart via travel blog

• Managing and driving sales & business development activities of nucleofection and endotoxin detection business in Central Europe (overachieved sales target by 18%)
• Close collaboration with marketing department and Scientific Support Team to improve and initiate new marketing campaigns
• Creating sales strategies and forecasting
• Offering technical support within sales process: technical and scientific presentations, customer and distributor trainings, product demonstrations, troubleshooting sessions and seminars across Europe
• Installation/Operational/Performance Qualifications in regulated pharmaceutical environment

• Coordinating and analyzing global marketing plans in Benelux
• Developing and executing Benelux specific marketing campaigns
• Coordinating congresses, customer events, and internal sales meetings
• Gained market insights via regular joint customer visits with local sales team

• Marketing & Sales consulting for Dutch life science startups
• Conducted feasibility study for novel oncology diagnostics test

Conducted feasibility study for vaccine production in PER.C6® cell culture

• MSc Thesis: molecular biology research on iron regulation in Bartonella bertlesii
• Publication: E.Nijssen et al, 2009: Clinical Microbiology and Infection, Special Issue: Advances in Rickettsiology,15(2), 118-119

• Immunological research on memory response against Yersinia pestis, causative agent of the plague

• Updating and expanding list of (potential) customers
• Performing and analyzing marketing surveys

• Guidance of first-year LST students attending the biotechnology & society course