Evgeniia Bubnova
Marketing Specialist
Munich
Summary
Results-driven professional with a strong expertise in data analysis, productivity, communications, and project management. Proven track record in defining and achieving measurable KPIs, consistently delivering results in fast-paced environments. Passionate about driving growth and making a positive global impact through strategic initiatives and effective communication.
Overview
7
7
years of professional experience
6
6
years of post-secondary education
5
5
Languages
Work History
Productivity Expert
Allianz Commercial
01.2024 - Current
- Planned, created, and executed internal communications strategies, including town halls, workshops, and company-wide events.
- Developed engaging reports, presentations, and messaging materials for leadership to enhance internal visibility and storytelling.
- Worked cross-functionally with stakeholders to translate complex data insights into clear, compelling content for internal teams.
CRM Marketing Manager
Eurowings Digital
04.2023 - 12.2023
- Planned and managed newsletter email campaigns, collaborating with over 10 stakeholders from cross-functional teams to ensure consistent messaging and brand representation
- Directed and implemented strategic marketing communication plans including KPIs and budget monitoring in collaboration with content and product teams
- Developed an automated email development strategy and a technical reorganization plan to achieve a faster operational process
- Successfully conducted the in-housing process, transitioning from external partners to an internal operational model, completing it two months ahead of schedule
Junior Marketing Manager
ryd
04.2022 - 04.2023
- Analyzed and monitored key performance indicators (KPIs) for CRM activities, ensuring data-driven decision-making and optimization
- Maintained a multilingual website in 7 languages, ensuring a seamless and accessible online presence and market coverage
- Developed a communication strategy and segmentation that resulted in a 20% increase in user engagement and acquisition
- Planned and executed email and a push notification campaigns, created the strategy that improved customer return rates and led to a remarkable 10% increase in revenue for each campaign
Intern CRM Marketing
FlixBus
10.2021 - 04.2022
- Launched and managed email campaigns, localizing content into 8 languages to ensure cultural relevance and engagement
- Crafted copies for the email channel, driving engagement and conversions, conducted A/B tests
Working Student Marketing
tinipixi
01.2021 - 10.2021
- Developed communications and brand strategy across all social media channels (LinkedIn, Instagram, YouTube, TikTok) for 4 customers
- Proficiently used Adobe Photoshop to edit and enhance product images for eCommerce listings and paid ads
- Continuously optimized the customer journey and proposed A/B tests, leading to a 12% increase in conversion rates across various marketing channels
- Managed editorial calendars of the clients
Junior Communications and Marketing Manager
04.2019 - 01.2021
- Owned all the social media channels from content planning to creation, posting and the result analysis
- Developed and executed a content strategy for email campaigns and social media platforms (Facebook and Instagram), acquiring over 1,000 new followers
- Achieved a remarkable 75% increase in email open rates through successfully integrating Mailchimp tools
- Coordinated and managed six partnership webinars, conducted seven expert interviews, created the agenda and presentations, and solved organizational issues
- The events served motivational and problem-solving purposes
- Managed product events, including exhibition planning and coordination, leading to successful brand representation and increased market exposure
Communication and Marketing Department Intern
Liebherr
07.2018 - 10.2018
- Executed promotional campaigns in Facebook
- Orchestrated and coordinated PR events for enhanced visibility and engagement
Education
Masters - International Corporate Communications and Media Management
Neu-Ulm University of Applied Sciences
03.2020 - 12.2021
Bachelors - International Media and Journalism
Moscow State Institute of International Relations MFA Russia (MGIMO-University)
09.2015 - 06.2019
Florence High School - Future Leaders Exchange Program
09.2013 - 08.2014
Skills
- Project Coordination Expertise
- Communications Strategy Creation
- CRM
- Content Creation
- Interpersonal Communication Skills
- Multi-tasking
- Adobe Photoshop
- Canva
- Agile tools (Jira, Confluence)
- Microsoft Office
- Data Analysis: Adobe Analytics
- Google Analytics
- Power BI
- Wordpress
- AWS
Timeline
Productivity Expert
Allianz Commercial
01.2024 - Current
CRM Marketing Manager
Eurowings Digital
04.2023 - 12.2023
Junior Marketing Manager
ryd
04.2022 - 04.2023
Intern CRM Marketing
FlixBus
10.2021 - 04.2022
Working Student Marketing
tinipixi
01.2021 - 10.2021
Masters - International Corporate Communications and Media Management
Neu-Ulm University of Applied Sciences
03.2020 - 12.2021
Junior Communications and Marketing Manager
04.2019 - 01.2021
Communication and Marketing Department Intern
Liebherr
07.2018 - 10.2018
Bachelors - International Media and Journalism
Moscow State Institute of International Relations MFA Russia (MGIMO-University)
09.2015 - 06.2019
Florence High School - Future Leaders Exchange Program
09.2013 - 08.2014
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