Fabian Nöthe

ParshipMeet Group is a leading global player in online dating and social entertainment, operating eharmony, Parship, ElitePartner and Lovoo.

• Orchestrated the transformation of the brand media department into a hub of media excellence and commercial impact, driving significant changes in strategy and execution.
• Managed an €80M annual advertising budget across TV/OTT, OOH, Social, and Programmatic channels, driving optimal ROI through strong collaboration with performance marketing teams.
• Introduced frameworks and playbooks for measurement, test and learn and monthly performance reviews, enhancing overall efficiency and effectiveness.
• Reviewed the global media agency setup and in-house digital buying hub.
• Reinforced marketing effectiveness measurement via MMM, MTA and Incrementality tests contributing to data-driven decision-making.
• Spearheaded total brand communication budgets and negotiated annual commitments with leading media sales houses.
• Led global marketing acceleration programs with BCG.
• Initiated and executed joint business plans with strategic partners such as Meta, Google, and TikTok.
• Delivered AI prototypes and embedded AI knowledge across the marketing organization

Flora Food Group (ex. Upfield / Unilever) is the world's largest producer of plant-based foods and markets well-known brands such as Rama, Flora, Lätta or Becel as well as Violife for vegan cheese alternatives.

• Directed media strategy and planning in Europe, including Nordics, UK, DACH, BeNeFra, and Iberia, for Upfield's leading power brands.
• Managed an annual budget of approximately 30M€ for TV, OOH (Out-of-Home), Digital, Social, Programmatic, and Retail Media campaigns.
• Established and implemented the central Media & Connections team.
• Successfully established a central digital buying hub in Greece.
• Effectively managed the central media agency and supported audits.
• Developed central media and content guidelines.
• Managed partnerships with companies such as Meta, Google and TikTok.
• Oversaw the management, mentoring, and recruitment of local connections specialists.
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OMG is one of the leading communications and media agency networks worldwide with the agencies OMD, PHD and Hearts & Science. OMG FUSE complements the work of the media agencies with excellent brand experiences in the digital, experiential and partnership area.

• Transformed and scaled the content unit into an independent, successful agency with 50 employees across 2 locations.
• Developed comprehensive portfolio and product transformations.
• Accelerated innovation and partner management.
• Consulted national and international clients on strategic brand decisions.
• Remodeled and supervised planning of financial business development.
• Fostered network internal thought leadership and external speaker events.
• Reported to and partnered with the international network.
• Pioneered financial and efficiency analyses and optimization of work processes.
• OMG is one of the leading communications and media agency networks worldwide with the agencies OMD, PHD and Hearts & Science. OMG FUSE complements the work of the media agencies with excellent brand experiences in the digital, experiential and partnership area.

Clients: Porsche, SEAT, Warsteiner, Google, Dr. Oetker, Sony, HP, McDonalds, Bosch, Schwarze + Schlichte, Hasbro, Kerrygold, Henkel

Company Overview: DDB is one of the world's leading creative agencies with offices in Germany in Hamburg, Berlin and Düsseldorf.

• Supervised the user experience team on complex, international projects such as platforms, web specials, mobile and social apps.
• Operated as member of the agency board of DDB Hamburg.
• Coordinated external service providers/agencies from different industries.
• Designed strategies and ideas for digital brand, product campaigns and platforms.
• Introduced agile planning and work processes.
• DDB is one of the world's leading creative agencies with offices in Germany in Hamburg, Berlin and Düsseldorf.

Clients: Volkswagen, Telekom, T-Systems, Henkel, Compo, Entega, IKEA, Siemens

Interactive Pioneers is an agency for creative technologies that conceives and develops communication for the digital age. The agency works with international brands, providing strategic consulting and excellent implementation services.

• Initial planning and opening of Interactive Pioneers Hamburg, as well as strategic development and management of the location.
• Collaborated with cross-functional teams to ensure seamless execution of customer requirements – driving customer satisfaction and long-term business relationships.
• Increased revenue, developing strategic partnerships and negotiating favorable contract terms.
• Utilized an agile approach in project management to quickly adapt as needed while maintaining progress towards goals.
• Developed strategic communication and marketing plans.
• Drove innovation by staying current on industry trends and incorporating new technologies.
• Programming of prototypes and evaluation of new technologies.
• Interactive Pioneers is an agency for creative technologies that conceives and develops communication for the digital age. The agency works with international brands, providing strategic consulting and excellent implementation services.

Clients: Jung von Matt, Kolle Rebbe, Scholz & Friends, Leagas Delaney, DDB, TBWA, Interone, Mercedes-Benz, Yello, Vodafone, Nike, Heine, IKEA, ZDF

Jung von Matt is the most successful agency group in Germany, both in terms of awards for creativity and efficiency.

• Supervised the 6 headed user experience team of JvM/next.
• Crafted strategies and ideas for brand, product, recruiting campaigns as well as website and mobile apps.
• Created intuitive user interfaces through effective wireframing, prototyping, and visual design techniques.
• Established UX best practices within the organization, ensuring consistency across all digital touchpoints.
• Collaborated with the technical development and data analytics team.
• Jung von Matt is the most successful agency group in Germany, both in terms of awards for creativity and efficiency.

Clients: Bosch, RWE, KQV, Mercedes Benz, Sparkasse, 13TH Street, Deutsche Post, ONE, Thyssen Krupp, Sixt, Du bist Deutschland