Hi, I’m
Fabiola Perez
Hamburg,HH
Summary
Resourceful Brand Manager offering history of success creating, coordinating and monitoring operations across various departments. Detailed-oriented candidate successful at managing multiple projects with a positive attitude.
Overview
13
years of professional experience
Work History
Grupo AxoMexico
Brand Manager A&F Kids
01.2023 - 05.2023
Job overview
- Increased sales through effective management strategies.
- Coordinated with product design and media teams to develop high-quality creative assets.
- Presented regular updates to senior leadership based in the US, demonstrating progress towards key objectives and securing ongoing support for marketing initiatives.
- Conducted market research to identify key trends, ensuring the brand remained competitive in its industry.
Devlyn HoldingsMexico
Brand Manager
11.2018 - 05.2022
Job overview
- Nationwide product selection eye-wear fashion for boutiques, retailers and optical stores boosting sales with innovative strategies.
- Managed budgets, ensuring efficient allocation of resources for maximum return on investment in marketing initiatives and plans that consistently achieved targets for increased revenue.
- Organized and delivered training sessions for new product content, brands and technological advancements for the sales force.
- Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
Antera Beauty & Fragrance CorporationMexico
Brand Associate Burberry
07.2016 - 01.2017
Job overview
- Researched and evaluated potential new markets and products for fragrances, make up and home products.
- Collected, capture, analyzed and process data from variety of sources and specialized software to create detailed market research reports for top-level decision makers.
- Managed campaigns for various clients that consistently exceeded sales goals.
- Conducted primary and secondary research to better understand customer needs and behaviors.
Euro StyleMexico
Brand Manager
08.2010 - 06.2016
Job overview
- Coordinated with design and media teams to develop high-quality creative assets in seasonal books, products, packaging and media campaigns for the licensing brands Cherokee, Calvin Klein, Joe Boxer, Jordache.
- Developed creative presentations, manuals with brand identity, procedures, merchandising, trend reports, sales reports and product data sheets for stakeholders, vendors and sales force.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Establish manufacturing footprint for brands in Mexico, covering Mexican and international markets for exports.
El Ganso, Scalpers, Harris & FrankMexico And Spain
Expansion Manager
03.2013 - 11.2014
Job overview
- Negotiated contracts with vendors and suppliers, securing favorable terms for the company.
- Drive business expansion plan for Mexico, introducing European brands (El Ganso, Harris and Frank, Scalpers, Poete)
- Nationwide store-roll out: set-up business plan, coordinate openings, maintain budgets assigned, recruit and train staff.
- Elaborate operational manuals for brand introduction, store opening, imports, and recruitment for the brand group.
Education
UCLACalifornia, US
AMP from Business Management
06.2023
ITAMMexico
Diploma from Accounting And Finance
08.2022
TrendoMexico
Diploma from Retailing
04.2022
Taller Fashion DevelopmentMexico
Diploma from Trends Analysis
12.2020
UVMMexico
BBA from Marketing
09.2011
Skills
- Brand Development
- Category growth
- Market Trends Analysis
- Product Management
- Brand strategy
- Data Analytics
- Sales Tracking
- Contract Negotiation
Languages
Spanish
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
German
Elementary (A2)
Timeline
Brand Manager A&F Kids
Grupo Axo
01.2023 - 05.2023
Brand Manager
Devlyn Holdings
11.2018 - 05.2022
Brand Associate Burberry
Antera Beauty & Fragrance Corporation
07.2016 - 01.2017
Expansion Manager
El Ganso, Scalpers, Harris & Frank
03.2013 - 11.2014
Brand Manager
Euro Style
08.2010 - 06.2016
UCLA
AMP from Business Management
ITAM
Diploma from Accounting And Finance
Trendo
Diploma from Retailing
Taller Fashion Development
Diploma from Trends Analysis
UVM
BBA from Marketing