Fabrice Deo-Gratias Kouassi Chinald Hounkpatin
Duisburg
Summary
Experienced with creating and managing digital marketing campaigns that align with business objectives. Utilizes SEO, content marketing, and social media strategies to enhance online presence and drive user engagement. Track record of analyzing data to optimize marketing performance and achieve measurable results.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Digital Marketing Specialist
Melia Hotels International
07.2024 - Current
- Developed and managed social media content calendars to enhance online presence.
- Assisted in executing digital marketing campaigns across multiple platforms, ensuring brand consistency.
- Conducted market research to identify trends and inform strategy adjustments.
- Collaborated with graphic designers to create engaging visual content for various campaigns.
- Monitored analytics using Google Analytics to evaluate campaign performance and optimize strategies.
- Engaged with customers on social media, responding to inquiries and feedback promptly.
- Supported email marketing efforts by segmenting audiences and analyzing open rates for improvements.
- Maintained up-to-date knowledge of digital marketing trends and tools for continuous learning and application.
- Implemented new strategies to improve click-through rates and conversion.
- Collaborated with cross-functional teams to develop integrated marketing plans that included both traditional and digital channels.
- Strengthened online presence by creating engaging social media content and managing multiple platforms.
Junior Digital Marketing Specialist
Wombat's City Hostel
09.2023 - 06.2024
- Developed and executed targeted social media campaigns to enhance brand visibility.
- Analyzed website traffic and user engagement data to refine marketing strategies.
- Managed email marketing initiatives, increasing subscriber engagement through personalized content.
- Collaborated with cross-functional teams to create cohesive promotional materials for events.
- Utilized SEO best practices to optimize content, improving search engine rankings.
- Conducted market research to identify trends and inform strategic decision-making processes.
- Assisted in managing online reputation through proactive customer feedback responses.
- Created social media content with innovative brand messaging to support new product launches.
Social Media Manager
Leb Bunt E.V.
02.2023 - 08.2023
- Developed and implemented social media strategies to increase engagement and brand visibility.
- Created and curated content across various platforms to align with organizational objectives.
- Analyzed social media metrics to refine campaigns and improve audience targeting.
- Collaborated with cross-functional teams to ensure cohesive messaging across all channels.
- Managed social media accounts, responding promptly to inquiries and enhancing community interaction.
- Monitored industry trends and competitor activities to inform strategic adjustments in content approach.
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Boosted engagement rates with the creation of compelling and visually appealing content.
- Increased brand awareness by developing and implementing effective social media strategies.
- Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
Digital Marketing Intern
Parrotias
04.2022 - 01.2023
- Developed and executed social media content strategies to enhance brand visibility.
- Analyzed website traffic using Google Analytics to identify trends and improve user engagement.
- Assisted in the creation of email marketing campaigns, ensuring alignment with overall marketing objectives.
- Collaborated with cross-functional teams to optimize SEO strategies for improved search engine rankings.
- Maintained up-to-date knowledge of digital marketing tools and best practices through continuous learning.
- Created engaging content for Pinterest, Facebook, and Instagram.
- Maintained content calendar to prioritize relevant, engaging material output.
- Tracked social media trends and adapted to attract target follower demographic.
- Assisted in managing corporate social media channels.
- Assisted in creating visually compelling graphics for social media platforms, increasing engagement among followers.
Education
Master of Arts - Digitale Geschäftsmodellentwicklung und Entrepreneurship
Hochschule der Bayerischen Wirtschaft (HDBW)
04.2024
Bachelor of Science - Wirtschaftsinformatik
Université [Name]
01.2020
Skills
- Digital marketing planning
- Digital content management
- Content development and copywriting
- SEO & Google Ads
- Email Marketing & Automation
- Google Analytics & Reporting
- Campaign Planning & Execution
- Canva & Figma (Design Tools)
Certification
- Marketing: Copywriting for Social Media – LinkedIn
- Content Marketing for Social Media – LinkedIn
- Digital Marketing Tools: Create a Marketing Campaign from Start to Finish – LinkedIn
- Social Media Marketing: Strategy and Optimization – LinkedIn
- Google Digital Marketing & E‑commerce Professional Certificate
Sprachen
- Französisch (Muttersprache)
- Deutsch (fließend)
- Englisch (verhandlungssicher)
Weitere Angaben
- - Starttermin: Flexibel ab sofort
- - Karriereziel: Weiterentwicklung in Finance & Controlling mit internationaler Perspektive
- - Motivation: Interesse an Kapitalmarkt, Controlling, Business Advice & Datenanalyse
- - Arbeitsweise: strukturiert, detailorientiert, lösungsorientiert
- - Besonderheiten: Kombination aus operativer Erfahrung und akademischem Hintergrund
Timeline
Digital Marketing Specialist
Melia Hotels International
07.2024 - Current
Junior Digital Marketing Specialist
Wombat's City Hostel
09.2023 - 06.2024
Social Media Manager
Leb Bunt E.V.
02.2023 - 08.2023
Digital Marketing Intern
Parrotias
04.2022 - 01.2023
Bachelor of Science - Wirtschaftsinformatik
Université [Name]
Master of Arts - Digitale Geschäftsmodellentwicklung und Entrepreneurship
Hochschule der Bayerischen Wirtschaft (HDBW)
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