Summary
Overview
Work History
Education
Skills
Speeches
Personal Information
Websites
Certification
Timeline
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Fatma Ürek

Fatma Ürek

Management Consultant - Assc. Director Of Product
Berlin

Summary

Product leader and consultant with deep expertise in GenAI delivery, data transformation, and organizational change across enterprise environments. Skilled in building GenAI-powered tools, driving platform adoption, and leading cross-functional transformation programs. Also experienced in venture building, engineering excellence, and agile transformation across industries including banking, telecom, and e-commerce.

Overview

17
17
years of professional experience
5
5
years of post-secondary education
6
6
Certifications
3
3
Languages

Work History

Specialist - Associate Director of Product

McKinsey & Co
Berlin
01.2021 - Current
  • Data Transformation: Led platform modernization programs for two banks, promoting federated data ownership and scalable delivery practices. Defined operating models and engineering metrics aligned with business goals to accelerate measurable data outcomes.
  • GenAI Product Development: Developed and rolled out a GenAI-powered code assist and refactoring tool for legacy systems. Designed and executed PoCs using RAG and contextual prompting strategies, driving team adoption through iterative feedback and developer-centric integration.
  • New Venture Building: Co-led the launch of two ventures—a digital healthcare platform and an ESG initiative within a finance group. Oversaw MVP design, team formation, and go-to-market planning in fast-paced, ambiguity-heavy environments.
  • Engineering Excellence: Drove engineering productivity transformation for a bank by defining 30+ performance metrics and launching a multi-level dashboard. Enabled team-level improvement via structured pilots grounded in behavioral insights, feedback, and cross-functional collaboration.
  • Agile Transformation: Led agile transformation for a large bank, combining squad restructuring, coaching, and maturity mapping. Embedded agile practices within performance measurement to foster sustainable and outcome-focused delivery culture.

Lead Consultant - Product Lead

ThoughtWorks
Berlin
01.2016 - 12.2020
  • Product Management & Delivery: Managed end-to-end delivery of SaaS, PaaS, enterprise, and consumer software across sectors including retail, finance, and e-betting. Took on key roles such as Product Manager, Product Owner, and Agile Coach—connecting strategy, user needs, and technical delivery.
  • Product Discovery & Inception: Led discovery and inception phases for complex initiatives, enabling clients to shape value-driven strategies, define MVPs, and prioritize features through collaborative planning, research, and iterative delivery.
  • Data Mesh & Data Product Strategy: Led the EU’s first Data Mesh MVP delivery at Zalando, coordinating multiple teams to build domain-aligned data products and drive organizational shift to federated ownership. Applied HDD and data-driven methods in other client contexts to deliver scalable data solutions.
  • Cross-Functional Collaboration: Bridged communication between business, users, and development teams, ensuring alignment on priorities and outcomes. Facilitated collaboration to resolve trade-offs, shape roadmaps, and drive high-impact delivery.

Sr Business Analyst

Turkcell
Istanbul
01.2014 - 12.2015
  • Analyzed and documented user and business requirements for Turkcell’s Roaming Systems to support regulatory compliance and service optimization.
  • Contributed to Campaign Management platform enhancements, including Email Service Integration, GUI authentication, middleware refactoring (CMS MW), and test automation modules.
  • Supported cross-functional teams in translating business goals into modular, maintainable software components.

Analyst Developer

Avea
Istanbul
09.2011 - 12.2013
  • Led requirement analysis and supported product visioning for MVNE and MVNO projects (Pttcell, POCELL, Bimcell), enhancing add-on features of rating and billing modules in the postpaid domain.
  • Designed and implemented Roaming Notification services and Postpaid Campaign Management modules on BSCS IX systems.
  • Worked closely with technical and business teams to ensure alignment of platform features with market and partner demands.

Software Engineer

Vodafone
Istanbul
08.2008 - 08.2011
  • Participated in the delivery of Vodafone Turkey’s Service Delivery Framework (SDF)—a platform enabling service orchestration across core network signaling applications, SOA layers, and 3rd-party management platforms.
  • Supported system integration efforts to connect legacy infrastructure with new platform capabilities, enhancing agility and partner connectivity.
  • Collaborated with cross-domain architecture and engineering teams to implement scalable, service-based infrastructure components.

Education

Bachelor of Science - Computer Engineering

Middle East Technical University
Ankara
09.2003 - 06.2008

Skills

Product Strategy & Delivery

Stakeholder Alignment & Communication

Dependency Management

Agile Methodologies

User Research / Testing

Facilitation & Presentation

Data Analysis

Machine Learning (Predictive Analytics)

SQL, API design understanding

SonarQube, CI/CD pipelines

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Speeches

  • Nov 2017, Speaker at Lean Kanban France, User-Centered Analysis and Design in Agile, did not attend
  • Oct 2017, Speaker at Agile Turkey Summit, Agile falls, so how to fix it?
  • Nov 2016, Speaker at Agile Spain Conference, User-Centered Analysis and Design in Agile

Personal Information

Date of Birth: 09/18/85

Certification

Predictive Analytics for Business Nanodegree, Udacity, online

Timeline

PSPO I & PSPO II

08-2022

Specialist - Associate Director of Product

McKinsey & Co
01.2021 - Current

Influencer Training, VitalSmarts

11-2020

Data Analysis Nanodegree, Udacity, online

03-2020

Predictive Analytics for Business Nanodegree, Udacity, online

01-2020

Consulting Skills Training, Performance Dynamics

06-2018

Machine Learning Training, AI Guru

01-2018

Lead Consultant - Product Lead

ThoughtWorks
01.2016 - 12.2020

Sr Business Analyst

Turkcell
01.2014 - 12.2015

Analyst Developer

Avea
09.2011 - 12.2013

Software Engineer

Vodafone
08.2008 - 08.2011

Bachelor of Science - Computer Engineering

Middle East Technical University
09.2003 - 06.2008

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Fatma ÜrekManagement Consultant - Assc. Director Of Product