Summary
Overview
Work History
Education
Skills
Timeline
Hi, I’m

Fawaz Abdullatif

Fawaz Abdullatif

Summary

Innovative Marketing leader with 20+ years of experience delivering exceptional marketing campaigns, and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand building and communication engagement.

Overview

22
years of professional experience
5
years of post-secondary education

Work History

Nestle
Jeddah, Saudi Arabia

Commercial Development Head (Confectionary/Kitkat)
04.2021 - Current

Job overview

  • Implemented category analysis findings into commercial plan that resulted in turning revenue performance from double digit decline to 5% growth.
  • Assuring proper communication of MENA category objectives through stakeholders team collaboration to develop strategies at channel/customer level.
  • Optimized spending by 3% through improving efficiencies of activities in trade which contributed to achieving bottom line profitability.
  • Designed strategy to win new business and maximize opportunities among existing customer base as well as improving customer penetration.

National Biscuits & Confectionary Co.
Jeddah, Saudi Arabia

Head of Marketing
03.2013 - 03.2021

Job overview

  • Analyzed insights and trends to build marketing strategies that resulted in double digit revenue growth.
  • Developed brands identity to formulate communication strategy which led to consistency in execution and improving top of mind.
  • Coordinated promotional activities and trade shows to increase brand visibility.
  • Managed agencies to complete design and video production projects.
  • Grow market share by 2% through innovation and renovation strategies along with managing marketing mix to assure consumer satisfaction.
  • Launched activation to generate trials & increase awareness which registered in "Gunnies World Record" and supported with social media campaign.
  • Developed marketing team capability and uplift in technical competencies.

Almarai
Riyadh, Saudi Arabia

Product Group Manager (L'usine)
06.2008 - 12.2012

Job overview

  • Established brand identity with complete rejuvenation which resulted in tripling revenues in 3 consecutive years.
  • Delivered communication strategies based on brand identity for consistency in every consumer touch points that helped achieve top of mind.
  • Implemented blue ocean strategy along with segmentation and innovation to achieve growth of +10% and maintain leadership position in market share.
  • Developed TV commercials, social media, and other communication mediums to improve awareness and uplift brand image.
  • Launched new products which contributes to increase in market share.
  • Expanded brand into other geographical areas and have right penetration strategy.

National Commercial Bank
Jeddah, Saudi Arabia

Communication manager
02.2007 - 05.2008

Unilever
Jeddah, Saudi Arabia

Trade Category manager
05.2006 - 01.2007

SADAFCO
Jeddah, Saudi Arabia

Brand Manager
03.2003 - 04.2006

SAVOLA
Jeddah, Saudi Arabia

Management Trainee
02.2002 - 02.2003

Education

King Fahd University of Petroleum & Minerals
Dhahran/Saudi Arabia

Bachelor from Marketing
09.1996 - 01.2002

Skills

  • Marketing campaign management
  • Strategic planning
  • Brand development
  • Revenue management
  • Advertising and marketing
  • Campaign development experience
  • Data analysis
  • Media communication plans
  • Market Positioning
  • Market research expertise

Timeline

Commercial Development Head (Confectionary/Kitkat)

Nestle
04.2021 - Current

Head of Marketing

National Biscuits & Confectionary Co.
03.2013 - 03.2021

Product Group Manager (L'usine)

Almarai
06.2008 - 12.2012

Communication manager

National Commercial Bank
02.2007 - 05.2008

Trade Category manager

Unilever
05.2006 - 01.2007

Brand Manager

SADAFCO
03.2003 - 04.2006

Management Trainee

SAVOLA
02.2002 - 02.2003

King Fahd University of Petroleum & Minerals

Bachelor from Marketing
09.1996 - 01.2002

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Fawaz Abdullatif