Hi, I’m
Fawaz Abdullatif
Summary
Innovative Marketing leader with 20+ years of experience delivering exceptional marketing campaigns, and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand building and communication engagement.
Overview
22
years of professional experience
5
years of post-secondary education
Work history
NestleJeddah, Saudi Arabia
Commercial Development Head (Confectionary/Kitkat)
2021.04 - Current (5 education.years_Label & 3 education.months_Label)
Job overview
- Implemented category analysis findings into commercial plan that resulted in turning revenue performance from double digit decline to 5% growth.
- Assuring proper communication of MENA category objectives through stakeholders team collaboration to develop strategies at channel/customer level.
- Optimized spending by 3% through improving efficiencies of activities in trade which contributed to achieving bottom line profitability.
- Designed strategy to win new business and maximize opportunities among existing customer base as well as improving customer penetration.
National Biscuits & Confectionary Co.Jeddah, Saudi Arabia
Head of Marketing
2013.03 - 2021.03 (8 education.years_Label)
Job overview
- Analyzed insights and trends to build marketing strategies that resulted in double digit revenue growth.
- Developed brands identity to formulate communication strategy which led to consistency in execution and improving top of mind.
- Coordinated promotional activities and trade shows to increase brand visibility.
- Managed agencies to complete design and video production projects.
- Grow market share by 2% through innovation and renovation strategies along with managing marketing mix to assure consumer satisfaction.
- Launched activation to generate trials & increase awareness which registered in "Gunnies World Record" and supported with social media campaign.
- Developed marketing team capability and uplift in technical competencies.
AlmaraiRiyadh, Saudi Arabia
Product Group Manager (L'usine)
2008.06 - 2012.12 (4 education.years_Label & 6 education.months_Label)
Job overview
- Established brand identity with complete rejuvenation which resulted in tripling revenues in 3 consecutive years.
- Delivered communication strategies based on brand identity for consistency in every consumer touch points that helped achieve top of mind.
- Implemented blue ocean strategy along with segmentation and innovation to achieve growth of +10% and maintain leadership position in market share.
- Developed TV commercials, social media, and other communication mediums to improve awareness and uplift brand image.
- Launched new products which contributes to increase in market share.
- Expanded brand into other geographical areas and have right penetration strategy.
National Commercial BankJeddah, Saudi Arabia
Communication manager
2007.02 - 2008.05 (1 education.year_Label & 3 education.months_Label)
Unilever Jeddah, Saudi Arabia
Trade Category manager
2006.05 - 2007.01 (8 education.months_Label)
SADAFCOJeddah, Saudi Arabia
Brand Manager
2003.03 - 2006.04 (3 education.years_Label & 1 education.month_Label)
SAVOLAJeddah, Saudi Arabia
Management Trainee
2002.02 - 2003.02 (1 education.year_Label)
Education
King Fahd University of Petroleum & MineralsDhahran/Saudi Arabia
Bachelor from Marketing
1996.09 - 2002.01 (5 education.years_Label & 4 education.months_Label)
Skills
- Marketing campaign management
- Strategic planning
- Brand development
- Revenue management
- Advertising and marketing
- Campaign development experience
- Data analysis
- Media communication plans
- Market Positioning
- Market research expertise
Timeline
Commercial Development Head (Confectionary/Kitkat)
Nestle
2021.04 - Current (5 education.years_Label & 3 education.months_Label)
Head of Marketing
National Biscuits & Confectionary Co.
2013.03 - 2021.03 (8 education.years_Label)
Product Group Manager (L'usine)
Almarai
2008.06 - 2012.12 (4 education.years_Label & 6 education.months_Label)
Communication manager
National Commercial Bank
2007.02 - 2008.05 (1 education.year_Label & 3 education.months_Label)
Trade Category manager
Unilever
2006.05 - 2007.01 (8 education.months_Label)
Brand Manager
SADAFCO
2003.03 - 2006.04 (3 education.years_Label & 1 education.month_Label)
Management Trainee
SAVOLA
2002.02 - 2003.02 (1 education.year_Label)
King Fahd University of Petroleum & Minerals
Bachelor from Marketing
1996.09 - 2002.01 (5 education.years_Label & 4 education.months_Label)