Fernando Escudero

• Plan and coordinate corporate events, sponsorships, and donation initiatives.
• Develop marketing strategies to enhance brand visibility and engagement.
• Manage partnerships and collaborations for corporate social responsibility (CSR) projects.

• Develop and manage a technology-driven business solution.
• Oversee business strategy, product development, and marketing efforts.

• Manage logistics, inventory, and warehouse operations in a fast-paced environment.
• Ensure process efficiency and adherence to safety standards.

• Created and launched Beard Man 84, a 100% organic and natural beard care brand.
• Developed marketing strategies that increased brand awareness and sales.
• Managed product development, branding, and recruitment of sales partners.

• Led marketing campaigns and sales strategies to drive business growth.
• Managed advertising budgets and client relationships.

• Managed branding and advertising strategies for Volvo, Mini, and Jaguar.
• Developed marketing initiatives to enhance brand positioning.

• Increased client satisfaction by building strong relationships and addressing their needs promptly.
• Successfully resolved escalated issues, preventing potential loss of valuable clients while maintaining positive relationships with all parties involved.
• Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
• Collaborated with sales team to identify potential upsell opportunities and expand client base.

• Conducted comprehensive market research to identify emerging trends and competitive insights for informed decisionmaking.
• Supported the development of annual budgets, consistently achieving cost-saving targets without compromising strategic objectives.
• Helped develop opportunities of seasonal programs and marketing programs to achieve retail needs and maximize sell-through.
• Enhanced customer relationships by providing ongoing support, addressing concerns, and promptly resolving issues.

CERTIFICATIONS

- Marketing in Crisis | ADEN Alta Dirección | 2009

- Strategic Marketing | ADEN Alta Dirección | 2009

- International Marketing | ADEN Alta Dirección | 2008