Firas Ouerguene
E-Commerce Manager: KoRo Handels GmbH
Berlin
Summary
I'm a passionate E-Commerce Manager with experience and a data-driven mindset. I thrive in a challenging and an innovative environment. My strengths reside in my ability to adapt to the ever-changing requirements in the E-Commerce, Business Development, and Data Analysis environments, a strong affinity for data and a long-term vision with a can-do and entrepreneurial attitude coupled with a high ability to learn. I value transparency, constant feedback, growth, knowledge sharing and kindness.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Channel Expansion Manager
Razor Group GmbH
03.2023 - Current
- Identified untapped opportunities in the french market and effectively executed strategies to expand our operations (Cdiscount, Decathlon, Fnac/Darty, Manomano, Leroy Merlin), resulting in increased revenue and brand visibility.
- Developed a deep understanding of the ecommerce landscape, becoming an internal subject matter expert on leveraging new channel opportunities for brand growth and improving channels' P&L.
- Established strategic partnerships with external stakeholders to facilitate market entry and foster growth, leveraging industry knowledge and collaboration to achieve desired results, and successfully expanding Razor Group's presence on new marketplaces globally.
- Implemented an iterative approach to process improvement, ensuring that refinements were implemented based on key learnings and feedback, resulting in increased operational efficiency.
E-Commerce Manager - Marketplaces Data Analyst
KoRo Handels GmbH
01.2021 - Current
- Used different SQL functions and keywords in order to manipulate and retrieve data in our databases, then proceeded with Excel to clean, prepare, and create business reports and charts communicating trends within data to non-experts.
- Analyzed data and market trends resulting in 10% increase in sales revenue.
- Conducted various market analysis and expanded our brand on new strategic marketplaces which boosted sales by 35% and improved brand reach.
- Created, executed and tracked PPC campaigns activities and KPIs on Amazon and other marketplaces, and decreased ACoS by an average of 35% among all Amazon PPC Campaigns.
- Developed and automated operational and logistics reports using Google Sheets' Macros and App Scripts, saving ≈ 40 hours of monthly labor.
- Increased monthly gross sales by more than 1000% in less than one year and exceeded sales goals.
- Led projects and a team of 2 full-time employees and 1 intern.
International Expansion Trainee
New Flag GmbH
09.2019 - 08.2020
- Prepared monthly marketing reports and set up marketing budgets for different countries.
- Analyzed the Performance of both the B2B and B2C Shops for all countries using Google Analytics, created strategies and communicated my findings effectively and follow through to help drive improvements.
- Continuously reviewed our KPIs and derive meaningful insights.
- Collaborated with 8 marketing managers to perform market analysis that identified an opportunity to increase yearly sales by 12% by decreasing the pricing by 10%.
Co-Founder
Cozynooks Coffee Shop & Bakery, Tunis, Tunisia
04.2018 - 02.2020
- Developed the overall strategy, margins, and product pricing.
- Planned and closed deals with influencers on social media.
- Evaluated suppliers to maintain cost controls and improve operations.
- Devised and deployed sales and marketing tactics to drive strategic growth and support achievement of revenue goals.
- Interviewed, supervised and motivated 4 staff members to achieve optimal productivity.
Education
Master of Science (Double Degree) - International Business
Griffith College Dublin
Dublin, Ireland09-2018
Master of Science (Double Degree) - International Management
International School of Management
Cologne, GermanyBachelor's Degree - Business Administration
Mediterranean School of Business
Lac 2, TunisiaBaccalaureat - Mathematics
High School Hay Essalem
Boumhal, TunisiaSkills
- G-Suite and Microsoft Office (focus on Microsoft Excel/Google Sheets)
- Data Analysis
- SQL (BigQuery)
- Python
- R
- Tableau
- Google Analytics
- Pixi/Netsuite (ERPs)
Languages
Arabic
Bilingual or Proficient (C2)
French
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
German
Intermediate (B1)
Certification
Google Data Analytics Professional Certificate (includes: Data Analytics, Data Calculations, Data Cleaning, Data Ethics, Data Visualisation, Presentations, Problem Solving, R, Tableau, Spreadsheets, SQL, Structured Thinking)
Google Analytics Certificate "Google Analytics for Beginners"
Google Digital Garage Certificate "Fundamentals of Digital Marketing"
Training in FOREX: Certification in Dealing on Foreign Exchange Markets
Timeline
Channel Expansion Manager
Razor Group GmbH
03.2023 - Current
E-Commerce Manager - Marketplaces Data Analyst
KoRo Handels GmbH
01.2021 - Current
International Expansion Trainee
New Flag GmbH
09.2019 - 08.2020
Co-Founder
Cozynooks Coffee Shop & Bakery, Tunis, Tunisia
04.2018 - 02.2020
Master of Science (Double Degree) - International Business
Griffith College Dublin
Master of Science (Double Degree) - International Management
International School of Management
Bachelor's Degree - Business Administration
Mediterranean School of Business
Baccalaureat - Mathematics
High School Hay Essalem
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