Florencia Fadlala
Berlin,BE
Summary
Professional business partner with extensive experience in marketing, driving growth and leading high-performing teams. Skilled in strategic planning and stakeholder management, consistently delivering impactful results. Known for strong collaboration and adaptability in dynamic environments.
Overview
5
5
years of professional experience
Work History
Partner Consultant
Zalando Marketing Services
03.2024 - Current
- Generated revenue and achieving financial targets for a defined set of partners/markets
- Give consultancy on short/mid- and long-term sales and marketing strategies for a defined set of partners/markets, while autonomously selling, cross-selling and up-selling solutions
- Identified new partners or opportunities to grow sales of existing partners/markets
- Built long-term strategies to grow partners/markets and achieve long-term Key Performance Indicators (KPIs)
- Managed marketing campaigns from start to finish covering all marketing funnels
Influencer Marketing Strategist
Collabsy
02.2023 - 01.2024
- Responsible for the development and execution of influencer marketing strategy and creative campaigns for the Spanish market launch of the brand Mister Spex
- Creative development (briefing, copywriting, assets review, translation)
- Sourcing and establishment of new influencer partnerships
- Management and development of +100 macro and micro-influencer partnerships
- Tracking and analysis of influencer budget and performance KPIs (ROI, CPA, CPC, CPV)
Influencer Manager UK
Foodspring
09.2022 - 12.2022
- Responsible for the development and execution of influencer marketing strategies and creative campaigns
- Sourcing and establishment of new influencer partnerships
- Creative development (briefing, copywriting, assets review, translation, event conceptualization)
- Management and execution of influencer events/athletic competitions (HYROX UK)
- Management and development of +50 macro and micro influencer partnerships
- Tracking and analysis of influencer budget and performance KPIs (ROI, CPA, CPC, CPV)
Influencer Manager UK
Savage X Fenty: Lingerie by Rihanna
11.2020 - 08.2022
- Influencer campaign management across different channels: Instagram, Youtube, Tiktok and Twitch
- Management and development of +30 macro influencer partnerships, micro-influencers and celebrities across two different markets (the UK & Spain)
- Led contract negotiations from start to finish ensuring explicit scope of work, deliverables, fees that ensured the compliance of the brand's values and objectives
- Creative development (briefing, copywriting, effective feedback, assets review, event conceptualization)
- Recruited and managed a team of two interns every six months
- Creation and development of monthly campaigns in collaboration with different departments (CRM, Social Media)
- Tracking and analysis of influencer budget and performance KPIs on a subscription-based model (CAC, CPC, CPL)
Education
Master of Science - Marketing
University of London
London08-2026
Bachelor of Arts - International Business
SRH University Heidelberg - UPA
Berlin, Germany12-2020
English Language Program - English Language And Literature
Kansas State University
Manhattan12-2016
Skills
- Customer relationship building
- Marketing
- Performance analysis
- Knowledgeable in Salesforce
- Knowledgeable in Asana
- Knowledgeable in MS Office
Languages
Spanish
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
German
Upper intermediate (B2)
Timeline
Partner Consultant
Zalando Marketing Services
03.2024 - Current
Influencer Marketing Strategist
Collabsy
02.2023 - 01.2024
Influencer Manager UK
Foodspring
09.2022 - 12.2022
Influencer Manager UK
Savage X Fenty: Lingerie by Rihanna
11.2020 - 08.2022
Master of Science - Marketing
University of London
Bachelor of Arts - International Business
SRH University Heidelberg - UPA
English Language Program - English Language And Literature
Kansas State University
Similar Profiles
Noor DarrajNoor Darraj
Media Activation Manager at Zalando Marketing ServicesMedia Activation Manager at Zalando Marketing Services
Mélanie SchilleMélanie Schille
Team Lead Marketing Operations at Zalando Marketing ServicesTeam Lead Marketing Operations at Zalando Marketing Services
Diana TrümperDiana Trümper
Founder at MOPS Marketing - Marketing Operations & ServicesFounder at MOPS Marketing - Marketing Operations & Services
Syed Waqas UR RahmanSyed Waqas UR Rahman
Operation Manager-Commercial at AR-Rahman & Son (Construction & Real Estate)Operation Manager-Commercial at AR-Rahman & Son (Construction & Real Estate)
Keshav KeshavKeshav Keshav
Amazon at For MyselfAmazon at For Myself