- Digital media
- Produkt design
- Psychology & fitness
- New technology
Florian Eisler
Halle (Saale)
Kurzprofil
Product Owner with a strong focus on continuous learning and transparent collaboration. I support teams and organizations in defining clear product goals, setting meaningful priorities, and making the most of iterative development.
Rather than optimizing for speed alone, I focus on sustainable progress and building products that can adapt effectively to changing market conditions.
Übersicht
12
12
years of professional experience
Berufserfahrung
Product Owner – Advertising
Axel Springer National Media & Tech
Berlin
2023.07 - 2026.02
- Owned and evolved multiple web applications in the digital advertising domain, supporting business-critical revenue streams (double-digit million € monthly)
- Translated complex business requirements into structured product increments, managing backlog prioritization and defining clear acceptance criteria in close collaboration with stakeholders
- Drove product delivery by aligning cross-functional teams (engineering, business, security) and ensuring stable, scalable system performance
- Identified and resolved critical security and process gaps, improving operational reliability and internal workflows
- Leveraged AI-based prototyping to accelerate concept validation and support data-informed product decisions
- Ensured transparency and execution by monitoring development progress, maintaining documentation, and continuously optimizing processes
Digital Product Design
Actio (Mobile Coaching App)
Berlin
2020.02 - 2022.03
- Designed and launched an MVP for a mobile application (35k+ users in 2022), taking ownership of user flows, feature concepts, and early product decisions
- Contributed to product strategy, translating user and business needs into structured features and iterative development cycles
- Built and evolved a scalable design system to support efficient product development and consistent user experience
- Partnered closely with engineering to ensure smooth implementation, feasibility, and high-quality delivery
- Created pitch decks and investor materials to communicate product vision, validate concepts, and support stakeholder alignment
Grafic Design
foodspring (E-Commerce / Lifestyle & Fitness)
Berlin
2016.08 - 2019.10
- Strengthened brand identity and led art direction across digital channels
- Developed performance-driven marketing assets to support acquisition and conversion
- Streamlined creative production processes, improving efficiency and scalability
- Supported the development of scalable e-commerce structures and workflows
Event Management (Intern)
Arvato / Bertelsmann
Berlin
2015.09 - 2016.01
- Prepared, executed, analysed and improved national recruiting-events
Performance Marketing (Intern)
Goodgame Studios (MMO Strategy Game, 280+ Mio Nutzer)
Hamburg
2013.10 - 2014.03
- Set up and optimized performance-driven campaigns
- Gained exposure to data-driven user acquisition and monetization models
Ausbildung
Bachelor of Arts - Applied Media- and Communication Science
TU Ilmenau
Ilmenau 2011 - 2015.01
Key Skills
- Product Management: Roadmapping, Backlog Management, Stakeholder Alignment
- Delivery & Execution: Requirements Engineering, User Stories, Agile Product Development (Scrum)
- Optimization & Strategy: Process Optimization, Data-informed Decision Making
- AI & Innovation: AI-driven Prototyping and Validation
CERTIFICATIONS
- International Career Program, 2015
- Scrum Product Owner (CSPO), 2023
- Innovation Management, 2022
Tools
- Jira
- Confluence
- Miro
- MS Office
- Adobe Creative Suite (Basics)
- Figma (Basics)
Hobbys
Languages
German
First language
Englisch
Fließend (C2)
C2
French
Intermediate
B1
Zeitleiste
Product Owner – Advertising
Axel Springer National Media & Tech
2023.07 - 2026.02
Digital Product Design
Actio (Mobile Coaching App)
2020.02 - 2022.03
Grafic Design
foodspring (E-Commerce / Lifestyle & Fitness)
2016.08 - 2019.10
Event Management (Intern)
Arvato / Bertelsmann
2015.09 - 2016.01
Performance Marketing (Intern)
Goodgame Studios (MMO Strategy Game, 280+ Mio Nutzer)
2013.10 - 2014.03
Bachelor of Arts - Applied Media- and Communication Science
TU Ilmenau
2011 - 2015.01