FRANCESCA VENERUSO

Management of buying processes for the outlet channel of HUGO BOSS, ensuring alignment with brand standards, market trends, and financial objectives. Collaboration with cross-functional teams to coordinate fashion production and ensure timely delivery of products. Optimize inventory levels to improve stock turnover and reduce excess inventory. Implementation of merchandising strategies to enhance product presentation, drive sales, and maximize profitability.

Business strategy focused on prioritizing sustainability in vendor selection, emphasizing alignment with the ethical and environmental values and targeted objectives (CLAIM 5 )

Pivotal role in creating a brand identity that merges international fashion trends with the local culture and preferences. . Collaboration with design team to develop collections aligned with prevailing market trends and seasonal tendencies. Effective cost and margin management to remain competitive in the market compared to major international competitors. Collaboration with marketing department and digital to enhance brand visibility, drive online sales and deliver online shopping experience for customers.

Budget planning for several product classes (carry-over and seasonal ) ensuring optimal profitability. Shopping trips to spot trends for young customers and Gen Z . Excel in sourcing vendors for cost management while prioritizing quality and building lasting relationships. leading merchandising presentations to highlight product key factors and maximize visibility, both for sales and online teams

Pivotal role in strategic shift of the brand from commercial to more elevated menswear. Collaboration with design team aimed to enhance product quality and overall outcomes while maintaining cost-effectiveness and healthy margins. Implementation of strategic measures to source suppliers efficiently and streamline production processes. Sourcing of suppliers based on factors such as transparency, traceability, and adherence to ethical standards.

work extensively with online platforms to shape the brand strategy , and ensuring impactful presence across both physical and digital.