Gabriela Estrada
New Castle,DE
Summary
Motivated Community Affairs and Promotions Manager dedicated to developing creative and attention-grabbing promotions that increase awareness and drive market growth. Skilled in planning dynamic events, designing contests and developing strategic marketing plans.
Overview
4
4
years of professional experience
Work History
Community Affairs & Promotions Manager
Wilmington Blue Rocks
01.2023 - Current
- Collaborated with sales staff to plan campaigns.
- Developed campaigns, led design, and tracked results.
- Conferred with department heads or staff to discuss contracts, advertising media selection or products to be advertised.
- Collaborated with media representatives to optimize coverage of special events.
- Utilized e-mail, social media, radio and TV to highlight products and services.
- Assisted with meeting and event planning activities.
- Managed event planning and execution for over 66 different theme nights, and 12 plus giveaway days per baseball season
- Helped with special events coordination and execution.
- Led planning, set up and takedown for special events.
- Coordinated schedules and timelines for events.
- Accomplished multiple tasks within established timeframes.
- Maximized performance by monitoring daily activities and mentoring a team of interns.
- Maintained professional demeanor by staying calm when addressing unhappy or angry customers.
- Collaborated with program teams, community organizations, peers and volunteers in execution of events and activities.
- Designed and created campaign e-mail invitations, and fan newsletters.
- Maintained and grew Junior Blue Rocks program, sent out all collateral and ensured success of multiple community programs
Sales Associate
Coach Outlet Store
09.2022 - 12.2022
Merchandise Assistant
Wilmington Blue Rocks
03.2022 - 09.2022
- Removed damaged, out-of-code, not-in-set and discontinued items from displays
- Inspected merchandise for quality and arranged proper display location on floor
- Answered customer questions regarding store merchandise, department information and pricing
- Updated pricing and signage to complete product displays and educate customers
Regular Sales Associate
Bath & Body Works
08.2021 - 01.2022
Intern Student
Brandywine Valley Sports and Recreation
04.2021 - 08.2021
- Building and maintaining social media strategy through key social media sites
- Drafting and Developing creative materials
- Propose new marketing ideas and concept to meet company goals
- Provide administrative support to staff
- Contact local community members for volunteers
- Planning monthly programs and events
- Maintain schedules and Calendars
- Communicate in a timely manner with staff
- Help plan and communicate youth staff needs
Education
Bachelor of Science - Sport Management
Wilmington University
New Castle, DE05-2023
General Studies- A.A.S - Math and Science
MVCC
Utica, NY05.2019
General Studies - undefined
Oneida High School
Oneida, NY06.2017
Skills
- Sales Experience
- Communication skills
- Organizational skills
- Time management
- Leadership
- Writing skills
- Performer booking
- Team management
- Activity and event planning
- Social media
- Promotional marketing and advertising
Timeline
Community Affairs & Promotions Manager
Wilmington Blue Rocks
01.2023 - Current
Sales Associate
Coach Outlet Store
09.2022 - 12.2022
Merchandise Assistant
Wilmington Blue Rocks
03.2022 - 09.2022
Regular Sales Associate
Bath & Body Works
08.2021 - 01.2022
Intern Student
Brandywine Valley Sports and Recreation
04.2021 - 08.2021
General Studies- A.A.S - Math and Science
MVCC
General Studies - undefined
Oneida High School
Bachelor of Science - Sport Management
Wilmington University
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