Gabriela Serbu

In charge of overseeing all technical, solution, and competitive facets throughout the Salesforce Marketing Cloud sales cycle. Collaborating closely with the Sales team, I serve as the technical intermediary connecting Sales Representatives with prospects. I take ownership of the primary technical relationship with prospects, actively ensuring customer satisfaction by effectively managing and providing technical information to our clients.

Achievements:

• Promoted the adoption of innovative technologies and features to strategically shape customer decisions, resulting in a positive impact on sales.
• Produced sophisticated Point of Views (POVs), technical documentation, and collateral to fortify the sales process, leading to streamlined internal operations and an increase in successfully closed deals.
  

In my role as a Core Senior Solution Engineer at Salesforce I developed and presented innovative custom solutions to key decision-makers, demonstrating clear business value. I orchestrated and lead the solution cycle through close collaboration with cross-functional teams. I leveraged industry expertise to develop Point of Views aligned with Salesforce solutions.

Achievements:

• Contributed to successful deal closures and revenue growth through the presentation of compelling Salesforce and partner solutions that aligned with customer requirements and business goals.
• Contributed to process optimisation and efficiency by implementing best practices and standardised approaches in the solution cycle, resulting in improved project timelines and outcomes.

Designed and delivered technical presentations and solutions to meet clients' objectives in the UKI market. Conducted workshops, exhibitions, and provided training sessions on Oracle Customer Experience solutions to colleagues and external stakeholders. Coordinated customer interactions and RFx responses.

Achievements:

• Strategically positioned Oracle's partner ecosystem to meet refined customer experience needs, enhancing satisfaction and upselling opportunities.
• Collaborated on a comprehensive customer experience solution, integrating Social and Service components, contributing to a successful opportunity close with a Total Contract Value exceeding $950,000.

As a Solution Consultant within the Demo Engineering team, I operated within a dynamic environment, collaborating with fellow Solution Consultants to innovate bespoke solutions for both new and existing clientele. In this immersive role, I acquired expertise in Oracle Marketing Cloud applications and honed the skills required to strategically position products within a sales context.

Achievements:

• Produced presales collateral materials, instructional guides, request for proposal content, and customer journey/swipe demos. These resources were widely adopted by the broader EMEA presales teams and garnered Remarkable recognition from the sales team.

• Bid Management: Responsible for the timely submission of Requests for proposal to prospects.
• Video Creation: Proficient in producing showcase videos using industry-standard video editing and graphic design tools, as well as various animation platforms.

Achievements:

• Developed a marketing-approved RFP template, achieving 100% internal user adoption across EMEA locations.
• Addressed declining prospect engagement by introducing a new video sales tool which contributed to increased revenue in the first year. Recognized with the Employee of the Quarter award.