GARY KEANE
Berlin
Summary
Business & Management graduate with extensive experience in merchandise planning. Proven track record in managing high volume portfolios and optimising pricing strategies. Highly analytical team player committed to driving growth and operational excellence. Leads financial planning and OTB, driving GMV growth and achieving financial KPIs. Developed and implemented pricing training modules, enhancing best practices across the planning community.
Overview
9
9
years of professional experience
Work History
Merchandise Planner
Zalando
08.2025 - 08.2026
- Financial Accountability: Lead end-to-end planning and OTB for the Accessories unit to maximise GMV and achieve financial KPIs.
- Brand Growth: Generated Karl Lagerfeld GMV growth outperforming stock through data-driven, accurate NOS forecasting.
- Operational Excellence: Built a standardized OTB template and introduced a Friday Trade Update to scale unit transparency and decision making.
- Knowledge Leadership: Developed and integrated a company wide Pricing Training module, scaling best practices across the planning community.
- Talent Development: Mentored an Assistant Planner through a structured pipeline to take full ownership of NOS OTB rounds.
Junior Merchandise Planner
Zalando
08.2023 - 07.2025
- Managed Women Textile OTB and independently planned major brands (Tommy Hilfiger, Hugo) across 3 seasons.
- Served as Pricing Ambassador for Premium Heritage, optimizing revenue strategies and supporting buying teams.
- Onboarded and mentored junior colleagues, fostering professional development within the category.
Assistant Merchandise Planner
Zalando
09.2020 - 08.2023
- Directly managed 11 brands, accounting for 22% of unit NMV through precise forecasting and planning.
- Delivered workshops on corporate tools and led the 'Meet-a-Merch' initiative to drive internal career growth.
Junior Project Manager
Abbey Conference & Events
01.2018 - 08.2019
- Lead Project Manager for high-profile €200k conference; coordinated logistics for up to 3,000 international attendees.
- Managed end-to-end event requirements for diverse corporate clients and international associations across Europe.
Education
B.Sc. (Hons) - Business & Management
Technological University Dublin
01.2017
Skills
- Analytical
- Collaboration
- Financial accountability
- Pricing strategy
- Data analysis
- Team collaboration
- Strategic thinking
- Talent mentoring
Hobbies and Interests
- Sports (Football)
- International travel
- Music
- Culinary arts
Timeline
Merchandise Planner
Zalando
08.2025 - 08.2026
Junior Merchandise Planner
Zalando
08.2023 - 07.2025
Assistant Merchandise Planner
Zalando
09.2020 - 08.2023
Junior Project Manager
Abbey Conference & Events
01.2018 - 08.2019
B.Sc. (Hons) - Business & Management
Technological University Dublin