Gary Lynch
Hockessin
Summary
Dynamic marketing leader with extensive experience at OnSite Marketing and AP Marketing Group, excelling in strategic planning and customer engagement. Proven track record in revenue generation and project management, driving successful marketing initiatives for top-tier clients. Adept at building strong partnerships and delivering impactful results in fast-paced environments.
Overview
35
35
years of professional experience
Work History
Director – Sales & Marketing
OnSite Marketing
Philadelphia
2016.06 - Current
- Managed a team of 25-30 sales agents and two assistant managers as Mid Atlantic regional market manager, in addition to director responsibilities.
- Collaborated with top clients and potential new clients to design, plan, and execute face-to-face marketing strategies that enhance customer engagement and drive account growth and revenue.
- Built partnership relationships across all teams, including sales, product, marketing, and agencies to deliver best-in-class marketing plans that drive business goals for clients.
- Updated clients and field managers on program vision and goals through regular communication.
- Key Clients include NRG, Clear Channel, Community Solar, Direct TV, Sprint and AAA Mid Atlantic.
Vice President - Business Development, Operations, Project Management, Account Management
AP Marketing Group
Wilmington
2005.07 - 2016.06
- Account Management – Developed and maintained strong partnerships with Clients. Top clients included Bank of America (Major League Baseball credit card program), Coca-Cola, Commerce Bank, T-Mobile.
- Collaborated with key clients and prospects to plan and execute marketing strategies aimed at enhancing customer engagement and driving revenue.
- Built partnership relationships across all teams, including Sales, Product, Marketing, and agencies to deliver best-in-class marketing plans that drive business goals for clients.
- Engaged with clients and field managers to align on program vision, define goals, and track progress.
- Oversaw execution of marketing programs as project manager, ensuring alignment with client objectives and timely delivery.
- Specifically managed and staffed all events in the Philadelphia/South Jersey/Delaware market for our clients. Key programs included Bank of America’s MLB credit card program at Citizens Bank Park (home of the Philadelphia Phillies) and Coca-Cola.
Sports Marketing – Vice President - Marketing Manager
MBNA America
Wilmington
1999.10 - 2005.05
- Chosen as the first Marketing Manager to lead the newly acquired PGA TOUR, US Tennis Association, NBA, Champions Tour, Nationwide Tour, and LPGA Tour programs.
- Designed and implemented Event Marketing strategies for key sports affinity programs: National Football League, PGA TOUR, National Basketball Association, United States Tennis Association, WNBA, Arena Football.
- Coordinated seasons and post seasons for all 32 NFL teams, overseeing draft parties, training camps, Pro Bowls, and 5 Super Bowls (XXXIV – XXXVIII).
- Collaborated with Visa (NFL) and MasterCard (PGA TOUR) to develop strategies enhancing portfolio growth and account activation.
Credit Authorizations / Risk Control Services – Sr Personal Banking Officer Section Manager
MBNA America
Newark
1997.11 - 1999.09
- Led team of 12-18 representatives in Risk Control Services, focusing on Credit Authorizations and Fraud Control.
- Analyzed credit card fraud losses and authorization referrals, developing and implementing early warning detection and point of sale authorization strategies.
- Oversaw fraud and authorization call centers, ensuring resolution of fraud cases and management of high-risk transactions at point of sale.
- Maintained industry-best 2 second Average Speed of Answer for Point of Sale Authorizations referrals to ensure all transactions were approved, while minimizing fraud risk and maintaining customer satisfaction.
Risk/Fraud Control / Loss Prevention / Credit – Senior Analyst and Section Manager
MBNA America
Newark
1993.11 - 1997.10
- Led teams of 12-18 representatives in Loss Prevention, focusing on Fraud Control and Fraud Detection initiatives.
- Decisioned credit card applications in line with MBNA’s stringent lending philosophy, achieving industry-leading loan loss rate of 5% while surpassing Outstandings growth targets.
- Analyzed data trends to support strategic business decisions.
- Developed comprehensive reports for senior management review.
- Collaborated with cross-functional teams on project initiatives.
Marketing Intern
Philadelphia Phillies
Philadelphia
1991.03 - 1992.10
- Developed and managed projects enhancing fan experience and strengthening corporate sponsorship relationships.
- Planned and hosted pre-game parties for over 100 corporate sponsors, fostering engagement on game days.
- Conducted tours of Veterans Stadium for corporate sponsors, showcasing facilities and promoting partnership value.
- Supported game day activities by serving as the backup ballperson.
- Reported to the Marketing Director, Promotions Director as well as Corporate Sales Manager to learn all facets of the Professional Sports Marketing business.
Education
Bachelor of Science - Business Administration, Marketing
University of Delaware
Newark, DE05.1993
Skills
- Marketing strategy
- Revenue generation
- Customer engagement
- Account management
- Project management
- Data analysis
- Strategic planning
References
References are available upon request.
Timeline
Director – Sales & Marketing
OnSite Marketing
2016.06 - Current
Vice President - Business Development, Operations, Project Management, Account Management
AP Marketing Group
2005.07 - 2016.06
Sports Marketing – Vice President - Marketing Manager
MBNA America
1999.10 - 2005.05
Credit Authorizations / Risk Control Services – Sr Personal Banking Officer Section Manager
MBNA America
1997.11 - 1999.09
Risk/Fraud Control / Loss Prevention / Credit – Senior Analyst and Section Manager
MBNA America
1993.11 - 1997.10
Marketing Intern
Philadelphia Phillies
1991.03 - 1992.10
Bachelor of Science - Business Administration, Marketing
University of Delaware