Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Gaurav Gulati

Gaurav Gulati

Summary

A professional, driven, and reliable IT professional with around 12 years of experience in evaluating and improving business systems for well-known organizations. Results-driven Certified Salesforce Marketing Cloud consultant having 4+ years of experience in the development, setup, and implementation of Salesforce Marketing Cloud. Worked with businesses to achieve marketing automation with data-driven and personalized cross-channel campaigns, journeys, and automation on SFMC. Committed to delivering exceptional client satisfaction and driving revenue growth through targeted digital marketing campaigns. Seeking a challenging position as a Certified Salesforce Marketing Cloud consultant to leverage my skills and contribute to the success of a dynamic organization. Skilled multitasker with superior work ethic and good teamwork, problem-solving and organizational skills. Willing to take on any task to help team. Reliable and dedicated team player with hardworking and resourceful approach. To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.

Overview

14
14
years of professional experience
6
6
years of post-secondary education
5
5
Certifications
3
3
Languages

Work History

Business Analyst Freelancing

05.2022 - Current
  • Project Implementation of CRM systems- Marketing, Sales and Service cloud in domain of Manufacturing, Insurance, Pharma domain
  • Lead projects end-to-end: full definition and requirements design, implementation, documentation, QA/testing, release to production, and communication to teams, stakeholder management
  • Project Implementation of CRM systems- Marketing, Sales and Service cloud
  • Collaborated with business stakeholders to define marketing goals and develop comprehensive marketing automation strategies utilizing Salesforce Marketing Cloud
  • Led end-to-end implementation projects, including solution design, configuration, testing, and deployment of marketing campaigns
  • Configured Journey Builder to create personalized customer journeys and automated workflows, resulting in improved engagement and conversion rates
  • Develop user stories and to-be process flows to support the design and Salesforce configuration
  • Advising customers on their digitization projects and process improvements
  • Independent implementation of cross-functional or international projects.

Business Analyst

VTB Bank
Frankfurt
09.2021 - 03.2022
  • Project Implementation of CRM systems – Marketing, Sales and Service cloud for Retail banking
  • Developed complex data models and implemented data synchronization processes between Salesforce Marketing Cloud and sales cloud
  • Created visually appealing and responsive email templates using HTML and CSS, resulting in increased email deliverability and click-through rates
  • Conducted A/B tests to optimize email subject lines, content, and layout, leading to a 20% increase in open rates
  • Generated insightful reports and dashboards using Marketing Cloud's Analytics Builder, providing clients with actionable marketing intelligence
  • Collaborated with cross-functional teams, including developers, designers, and project managers, to ensure successful project delivery
  • Reason for leaving: It was a Russian bank, got closed due to Russian war with Ukraine.

Business Analyst

TE connectivity
Darmstadt
08.2018 - 08.2021
  • Project Implementation of CRM systems- Marketing and Sales cloud and Ecommerce domain for Electronics / Electrical Domain and digitalization of sales processes
  • Coordinated with businesses to understand the business and structure to resolve issues related to marketing automation
  • Experience in Salesforce Customization, Security Access, Workflow Approvals, Data Validation, data utilities, Analytics and Support Administration
  • Helped businesses in setting up account, roles, lists and data extensions in Salesforce Marketing Cloud to accomplish custom business requirements
  • Extensive understanding of email best practices and CAN-SPAM laws
  • Worked on Contact Builder and Journey Builder to accomplish critical business goals
  • Reason for leaving: The BU I was working for was going in losses due to corona crises, they had no money to invest in new technology and processes
  • I was not able to grow professionally and personally
  • Growth became stagnant.

Senior Consultant

KPMG
Mumbai
02.2018 - 05.2018
  • Assisted in implementing Salesforce Marketing and Sales Cloud solutions for clients in Insurance Domain
  • Created and executed email campaigns using Journey Builder and Email Studio
  • Conducted A/B testing to optimize email campaigns
  • Assisted in the development and execution of social media campaigns
  • Utilized data management and reporting to provide insights to clients on campaign performance
  • Worked collaboratively with the team to deliver successful campaigns
  • Reason for leaving: Moving to Germany.

IT MANAGER

HDFC BANK
MUMBAI
10.2017 - 01.2018
  • As Salesforce Marketing Cloud consultant on CRM systems – Sales , Service and Marketing for Retail banking
  • Worked on content builder to create email templates, designing new emails, and improving existing contents
  • Knowledge of developing AMPscript code to implement business requirements over email
  • Worked on web to lead capture for gathering potential leads for businesses
  • Set up of integration process between Salesforce CRM and Salesforce Marketing Cloud for driving marketing campaigns
  • Worked on Automation Studio to process extract, transform and load data for email campaigns
  • Worked on reporting and analytics for business
  • Reason for leaving: Got a chance to work for a big Brand like KPMG.

Business Analyst

Avalon consulting
Mumbai
05.2017 - 09.2017
  • Implementation of CRM – Marketing, Sales Cloud and Service Cloud in different domains like Banking and Manufacturing
  • Implemented end-to-end Salesforce Marketing Cloud solutions for clients in various industries including healthcare, finance, and retail
  • Designed and executed successful email marketing campaigns, utilizing Journey Builder, Email Studio, and Content Builder
  • Developed and executed SMS campaigns using Mobile Studio
  • Managed and optimized social media campaigns using Social Studio and Advertising Studio
  • Utilized SQL and data management to create targeted campaigns based on customer behaviour and preferences
  • Conducted training sessions for clients on how to use Salesforce Marketing Cloud tools to improve their marketing strategies
  • Worked collaboratively with cross-functional teams including developers, designers, and project managers to deliver successful campaigns on time and within budget
  • Reason for leaving: Contractual project

Functional Consultant

Saint Gobain IT development Centre
Mumbai
04.2015 - 04.2017
  • Implementation of CRM - Sales Cloud and Service Cloud and Ecommerce (Order management System) , Business Intelligence for Glass Solutions and Building Materials domain
  • Construct workflow charts and diagrams (business process mapping) , studying system capabilities, writing specification after thorough research and analysis of customer requirements
  • Helped in saving lot of licensing cost by setting up process to track inactive users
  • Manage operational requests and troubleshoot issues, working with diverse user groups and potentially with business leaders
  • Working on UAT, testing
  • Reason for leaving: The operations were moving to a different city so had to leave it.

Business Analyst

SOFTCORE SOLUTIONS
11.2014 - 03.2015
  • Implementation of CRM - Sales Cloud and Service Cloud
  • Gathering and analyzing business requirements: working with clients to understand their business needs and translate them into technical requirements for Salesforce solutions
  • Creating functional specifications, user stories, and use cases to guide the development team in creating custom solutions that meet the client's needs
  • Performing quality assurance testing
  • Providing post-implementation support
  • Conducting user training: conducting user training to ensure that users understand how to use the solution and achieve their business objectives.

Functional Consultant

ITM EdTech
Mumbai
02.2014 - 10.2014
  • The project included implementation of modules like – Sales cloud for Education domain
  • Gather requirements from various Stakeholders, evaluate the requirements and translate into user stories in JIRA
  • Working with CRM on data of Leads, Opportunity, Sales Revenue, Marketing and providing higher management with appropriate reports and analysis
  • Working on Sales and Marketing metrics like Cost per Lead, Lead-to-Customer Ratio, Lead cost / Campaign and many such performance metrics on QlikView application
  • Reason for leaving: Business going under losses.

Business Analyst

Kaleidoscope
Mumbai
05.2009 - 05.2012
  • Worked on end-to-end development of Supply Chain and CRM Project of Corvi Leds
  • The project included implementation of modules like – Sales cloud and Service Cloud
  • Conception, configuration and optimization of individual Salesforce processes
  • Support and further development of various Salesforce projects
  • Project management and requirements management
  • Reason for leaving: Had to pursue higher education, MBA.

Education

MBA - Marketing and IT

ITM University
06.2012 - 05.2014

Btech - IT, Information Systems

Nitte Institute of Technology
05.2005 - 05.2009

Skills

Neckar Strasse 14, Darmstadt, 64283undefined

Certification

Salesforce Business Analyst

Timeline

Business Analyst Freelancing

05.2022 - Current

Business Analyst

VTB Bank
09.2021 - 03.2022

Business Analyst

TE connectivity
08.2018 - 08.2021

Senior Consultant

KPMG
02.2018 - 05.2018

IT MANAGER

HDFC BANK
10.2017 - 01.2018

Business Analyst

Avalon consulting
05.2017 - 09.2017

Functional Consultant

Saint Gobain IT development Centre
04.2015 - 04.2017

Business Analyst

SOFTCORE SOLUTIONS
11.2014 - 03.2015

Functional Consultant

ITM EdTech
02.2014 - 10.2014

MBA - Marketing and IT

ITM University
06.2012 - 05.2014

Business Analyst

Kaleidoscope
05.2009 - 05.2012

Btech - IT, Information Systems

Nitte Institute of Technology
05.2005 - 05.2009
Gaurav Gulati