Gaurav Gulati
Summary
A professional, driven, and reliable IT professional with around 12 years of experience in evaluating and improving business systems for well-known organizations. Results-driven Certified Salesforce Marketing Cloud consultant having 4+ years of experience in the development, setup, and implementation of Salesforce Marketing Cloud. Worked with businesses to achieve marketing automation with data-driven and personalized cross-channel campaigns, journeys, and automation on SFMC. Committed to delivering exceptional client satisfaction and driving revenue growth through targeted digital marketing campaigns. Seeking a challenging position as a Certified Salesforce Marketing Cloud consultant to leverage my skills and contribute to the success of a dynamic organization. Skilled multitasker with superior work ethic and good teamwork, problem-solving and organizational skills. Willing to take on any task to help team. Reliable and dedicated team player with hardworking and resourceful approach. To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
14
14
years of professional experience
6
6
years of post-secondary education
5
5
Certifications
3
3
Languages
Work History
Business Analyst Freelancing
05.2022 - Current
- Project Implementation of CRM systems- Marketing, Sales and Service cloud in domain of Manufacturing, Insurance, Pharma domain
- Lead projects end-to-end: full definition and requirements design, implementation, documentation, QA/testing, release to production, and communication to teams, stakeholder management
- Project Implementation of CRM systems- Marketing, Sales and Service cloud
- Collaborated with business stakeholders to define marketing goals and develop comprehensive marketing automation strategies utilizing Salesforce Marketing Cloud
- Led end-to-end implementation projects, including solution design, configuration, testing, and deployment of marketing campaigns
- Configured Journey Builder to create personalized customer journeys and automated workflows, resulting in improved engagement and conversion rates
- Develop user stories and to-be process flows to support the design and Salesforce configuration
- Advising customers on their digitization projects and process improvements
- Independent implementation of cross-functional or international projects.
Business Analyst
VTB Bank
Frankfurt
09.2021 - 03.2022
- Project Implementation of CRM systems – Marketing, Sales and Service cloud for Retail banking
- Developed complex data models and implemented data synchronization processes between Salesforce Marketing Cloud and sales cloud
- Created visually appealing and responsive email templates using HTML and CSS, resulting in increased email deliverability and click-through rates
- Conducted A/B tests to optimize email subject lines, content, and layout, leading to a 20% increase in open rates
- Generated insightful reports and dashboards using Marketing Cloud's Analytics Builder, providing clients with actionable marketing intelligence
- Collaborated with cross-functional teams, including developers, designers, and project managers, to ensure successful project delivery
- Reason for leaving: It was a Russian bank, got closed due to Russian war with Ukraine.
Business Analyst
TE connectivity
Darmstadt
08.2018 - 08.2021
- Project Implementation of CRM systems- Marketing and Sales cloud and Ecommerce domain for Electronics / Electrical Domain and digitalization of sales processes
- Coordinated with businesses to understand the business and structure to resolve issues related to marketing automation
- Experience in Salesforce Customization, Security Access, Workflow Approvals, Data Validation, data utilities, Analytics and Support Administration
- Helped businesses in setting up account, roles, lists and data extensions in Salesforce Marketing Cloud to accomplish custom business requirements
- Extensive understanding of email best practices and CAN-SPAM laws
- Worked on Contact Builder and Journey Builder to accomplish critical business goals
- Reason for leaving: The BU I was working for was going in losses due to corona crises, they had no money to invest in new technology and processes
- I was not able to grow professionally and personally
- Growth became stagnant.
Senior Consultant
KPMG
Mumbai
02.2018 - 05.2018
- Assisted in implementing Salesforce Marketing and Sales Cloud solutions for clients in Insurance Domain
- Created and executed email campaigns using Journey Builder and Email Studio
- Conducted A/B testing to optimize email campaigns
- Assisted in the development and execution of social media campaigns
- Utilized data management and reporting to provide insights to clients on campaign performance
- Worked collaboratively with the team to deliver successful campaigns
- Reason for leaving: Moving to Germany.
IT MANAGER
HDFC BANK
MUMBAI
10.2017 - 01.2018
- As Salesforce Marketing Cloud consultant on CRM systems – Sales , Service and Marketing for Retail banking
- Worked on content builder to create email templates, designing new emails, and improving existing contents
- Knowledge of developing AMPscript code to implement business requirements over email
- Worked on web to lead capture for gathering potential leads for businesses
- Set up of integration process between Salesforce CRM and Salesforce Marketing Cloud for driving marketing campaigns
- Worked on Automation Studio to process extract, transform and load data for email campaigns
- Worked on reporting and analytics for business
- Reason for leaving: Got a chance to work for a big Brand like KPMG.
Business Analyst
Avalon consulting
Mumbai
05.2017 - 09.2017
- Implementation of CRM – Marketing, Sales Cloud and Service Cloud in different domains like Banking and Manufacturing
- Implemented end-to-end Salesforce Marketing Cloud solutions for clients in various industries including healthcare, finance, and retail
- Designed and executed successful email marketing campaigns, utilizing Journey Builder, Email Studio, and Content Builder
- Developed and executed SMS campaigns using Mobile Studio
- Managed and optimized social media campaigns using Social Studio and Advertising Studio
- Utilized SQL and data management to create targeted campaigns based on customer behaviour and preferences
- Conducted training sessions for clients on how to use Salesforce Marketing Cloud tools to improve their marketing strategies
- Worked collaboratively with cross-functional teams including developers, designers, and project managers to deliver successful campaigns on time and within budget
- Reason for leaving: Contractual project
Functional Consultant
Saint Gobain IT development Centre
Mumbai
04.2015 - 04.2017
- Implementation of CRM - Sales Cloud and Service Cloud and Ecommerce (Order management System) , Business Intelligence for Glass Solutions and Building Materials domain
- Construct workflow charts and diagrams (business process mapping) , studying system capabilities, writing specification after thorough research and analysis of customer requirements
- Helped in saving lot of licensing cost by setting up process to track inactive users
- Manage operational requests and troubleshoot issues, working with diverse user groups and potentially with business leaders
- Working on UAT, testing
- Reason for leaving: The operations were moving to a different city so had to leave it.
Business Analyst
SOFTCORE SOLUTIONS
11.2014 - 03.2015
- Implementation of CRM - Sales Cloud and Service Cloud
- Gathering and analyzing business requirements: working with clients to understand their business needs and translate them into technical requirements for Salesforce solutions
- Creating functional specifications, user stories, and use cases to guide the development team in creating custom solutions that meet the client's needs
- Performing quality assurance testing
- Providing post-implementation support
- Conducting user training: conducting user training to ensure that users understand how to use the solution and achieve their business objectives.
Functional Consultant
ITM EdTech
Mumbai
02.2014 - 10.2014
- The project included implementation of modules like – Sales cloud for Education domain
- Gather requirements from various Stakeholders, evaluate the requirements and translate into user stories in JIRA
- Working with CRM on data of Leads, Opportunity, Sales Revenue, Marketing and providing higher management with appropriate reports and analysis
- Working on Sales and Marketing metrics like Cost per Lead, Lead-to-Customer Ratio, Lead cost / Campaign and many such performance metrics on QlikView application
- Reason for leaving: Business going under losses.
Business Analyst
Kaleidoscope
Mumbai
05.2009 - 05.2012
- Worked on end-to-end development of Supply Chain and CRM Project of Corvi Leds
- The project included implementation of modules like – Sales cloud and Service Cloud
- Conception, configuration and optimization of individual Salesforce processes
- Support and further development of various Salesforce projects
- Project management and requirements management
- Reason for leaving: Had to pursue higher education, MBA.
Education
MBA - Marketing and IT
ITM University
06.2012 - 05.2014
Btech - IT, Information Systems
Nitte Institute of Technology
05.2005 - 05.2009
Skills
Neckar Strasse 14, Darmstadt, 64283SkillsSalesforce Marketing Cloud implementation and configurationJourney Builder and Automation StudioEmail Studio and Mobile StudioPersonalization and segmentation strategiesData management and synchronizationMarketing Cloud Connector and IntegrationAnalytics and reportingA/B testing and optimizationHTML and CSS for email template customizationExcellent communication and client managementMy profileSuccessfully completed studies in the field of business administration, Strong presentation, Manage multiple projects, Enthusiasm for Salesforce productsGood understanding of interfaces and integrative processes, Administration and support of Salesforce usersProfound understanding of marketing and sales processes, Good analytical and problem-solving abilities high level of commitment, engineering, good communication and interpersonal skills, Attention to details even under pressureCapable of managing responsibilities in a remote and matrix environmentStrong organizational and multi-tasking skillsTime management skills
Business process mapping
Business planning
Web-based reporting tools
Workflow Analysis
Gap analysis
Certification
Salesforce Business Analyst
Timeline
Business Analyst Freelancing
05.2022 - Current
Business Analyst
VTB Bank
09.2021 - 03.2022
Business Analyst
TE connectivity
08.2018 - 08.2021
Senior Consultant
KPMG
02.2018 - 05.2018
IT MANAGER
HDFC BANK
10.2017 - 01.2018
Business Analyst
Avalon consulting
05.2017 - 09.2017
Functional Consultant
Saint Gobain IT development Centre
04.2015 - 04.2017
Business Analyst
SOFTCORE SOLUTIONS
11.2014 - 03.2015
Functional Consultant
ITM EdTech
02.2014 - 10.2014
MBA - Marketing and IT
ITM University
06.2012 - 05.2014
Business Analyst
Kaleidoscope
05.2009 - 05.2012
Btech - IT, Information Systems
Nitte Institute of Technology
05.2005 - 05.2009