Gayathri. V.J
Marketing Consultant
Kochi
Summary
Digital marketing leader specializing in marketing automation, analytics, and multi-channel campaign strategy. Expert in leveraging Salesforce Marketing Cloud, Adobe Campaign, and data-driven insights to deliver personalized campaigns that maximize ROI. Known for driving growth through innovative, results-oriented marketing initiatives
Overview
13
13
years of professional experience
1
1
Certification
Work History
Associate Consultant
TATA CONSULTANCY SERVICES
08.2018 - Current
- Strong expertise in Salesforce Marketing Cloud (SFMC), including campaign development, advanced segmentation, audience targeting, workflow automation, A/B testing and cross-channel campaign implementation.
- Skilled in Journey Builder, Email Studio, Automation Studio, AMPscript, SQL queries, and Contact Builder, with a focus on real-time personalization and dynamic content.
- Experienced in campaign reporting and analytics, delivering actionable insights to optimize engagement and conversion.
- Proficient in developing functional/technical specifications, writing requirements documentation, and creating user training guides.
- Develops and manages contextual, personalized messages and program logic to support automated customer journeys.
- Creates standards-based, semantic, accessible, and user-friendly HTML/CSS markup for email templates and landing pages.
- Hands-on experience in data extraction, transformation, and loading (ETL) across heterogeneous sources into SFMC Data Extensions and relational data models.
- Skilled in resolving campaign performance and tracking use cases with Google Analytics, GTM, Hotjar, Optimize 360, and Google Ads.
- Broader marketing automation expertise with Adobe Campaign (v6/v7/Classic), Marketo, Adobe Launch, in addition to SFMC.
- Extensive experience in RFP creation, client presentations, requirements gathering, and effort estimations.
Team Lead Digital Marketing and Strategy
7NODES TECHNOLOGY SOLUTIONS
11.2015 - 08.2018
- Plan and execute all Web, SEO/SEM, Email, Social Media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) and Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies
- Provide thought leadership and perspective for adoption where appropriate
Digital Marketing Specialist
ASSYST INTERNATIONAL INC
01.2015 - 11.2015
- Devise and implement both strategic and tactical digital marketing plans
- Create and implement integrated digital marketing campaigns as planned
- Manage social marketing strategies
- Monitor website metrics to foresee trends and keep tabs on traffic
- Design campaigns to promote products. I was responsible for all online marketing initiatives for clients and company
- In-house SEO and PPC
- Content planning and development
- Handle demo and client interactions for the prospects including proposal writing.
Online Marketing Manager
DIVOX COMMUNICATIONS PRIVATE LIMITED
07.2013 - 12.2014
- Improving the website ranking and creating brand awareness
- To create design implements various promotional campaigns on different portals/search engines
- To create /update company CMS websites on a timely basis
- Content writing for website and marketing materials
- Creating Designing and circulating E Brochures among target audience
- Responsible for lead generation, capturing leads, managing leads for SoftSwitch PacketOne as well as voice
- Preparing attractive collaterals on company services on requirement
- Designing attractive creative and ambience for trade fair/trade meets stalls to promote the brand
- Interacting with customers on offers and packages provided and generate demand
- Managing a team and pushing them to achieve sales target
Marketing Executive
SUYATI TECHNOLOGIES PRIVATE LIMITED
08.2012 - 06.2013
- Selling solution and services
- Initiated digital marketing campaigns
- Analyzed the effectiveness of campaigns using analytics tools( Google Analytics)
- Email Marketing
- Coordinating with delivery team in Content creation
- Communication with target audience and managing customer relationship
- Actively involved in maintaining company presence in social media
- Analysis on new tools
Education
Bsc - Physics, Math, Computers
Bangalore university (Jyoti Nivas College)
MBA - Operations and Marketing
Kerala university
( Lourdes Matha college
Skills
Salesforce Marketing Cloud
Adobe Campaign Classic
Google Analytics
SEO
PPC
HTML/CSS
SQL
JavaScript
Certification
Salesforce Marketing cloud Developer, Salesforce Marketing cloud Email Specialist,Adobe Campaign Architect certified, Adobe Campaign Developer Certified, Marketo Certified Expert, Adobe Analytics Developer Certified.
Timeline
Associate Consultant
TATA CONSULTANCY SERVICES
08.2018 - Current
Team Lead Digital Marketing and Strategy
7NODES TECHNOLOGY SOLUTIONS
11.2015 - 08.2018
Digital Marketing Specialist
ASSYST INTERNATIONAL INC
01.2015 - 11.2015
Online Marketing Manager
DIVOX COMMUNICATIONS PRIVATE LIMITED
07.2013 - 12.2014
Marketing Executive
SUYATI TECHNOLOGIES PRIVATE LIMITED
08.2012 - 06.2013
Bsc - Physics, Math, Computers
Bangalore university (Jyoti Nivas College)
MBA - Operations and Marketing
Kerala university
( Lourdes Matha college
Similar Profiles
Vrunda ChindhadeVrunda Chindhade
HR Manager at Tata Consultancy Services, TCS, Tata Consultancy Services LimitedHR Manager at Tata Consultancy Services, TCS, Tata Consultancy Services Limited
Sreya BasuSreya Basu
Procare Analyst at Tata Steel(Tata Consultancy Services)Procare Analyst at Tata Steel(Tata Consultancy Services)
Arun VArun V
Program Manager at Tata consultancy services | Financial Ombudsman ServicesProgram Manager at Tata consultancy services | Financial Ombudsman Services
Naimish AgnihotriNaimish Agnihotri
Assistant Delivery Manager at Tata Consultancy Services, Global Shared ServicesAssistant Delivery Manager at Tata Consultancy Services, Global Shared Services
MARY MANJUMARY MANJU
Business Development Executive at Infocom Computers LLCBusiness Development Executive at Infocom Computers LLC