Géraldine Varoqui
Head Of Corporate Affairs, Europe.
Erkrath
Summary
With over 25 years of experience in the medical devices industry and 16 months in the Petcare/Veterinary industry, I have developed expertise in the development and management of worldwide corporate communications strategies. My skills extend to executives and multi-level communications, media relations, events management, and both internal and external communication. I have successfully led crisis communication and change/transformation management at the board and EC level. Additionally, I have extensive experience representing corporations at third-party boards and committees. My strengths also lie in defining and optimizing commercial processes, including pricing and sales force effectiveness, while driving digitization. I have successfully launched digitization processes, digital marketing tools, and global initiatives. With a highly developed understanding of strategic and operative governance in a regulated environment, I am a trustworthy and flexible team player as well as a respected leader. I possess reliable expertise in new talent acquisition within dynamic and changing environments. As an international-minded leader with a multicultural personal and business appreciation, I bring a unique perspective to any organization.
Overview
32
32
years of professional experience
1999
1999
years of post-secondary education
3
3
Languages
Work History
Head of Corporate Affairs Europe
Mars SDx
01.2024 - Current
- Build a Corporate Affairs function in Europe
- Develop a European corporate communication strategy to support the region in establishing Antech’s reputation as the trusted partner with a complete portfolio of veterinary diagnostics offering in Europe, in support of the wider global growth goals for SDx and in line with our 3 regional strategic priorities: Growth, Integration and Expansion
- Focus on 4 key areas: Stakeholder engagement, Brand awareness, Reputation management, Internal communication
Vice President TIS EMEA – Digital Strategy and Commercial Excellence
Terumo / Terumo Interventional Systems (TIS)
01.2018 - 12.2023
- Company Overview: Terumo (700 billion Yen rev) is a global leader in medical technology
- With more than 100 years of expertise, based in Tokyo and operating globally, with more than 28,000 associates worldwide providing innovative medical solutions in more than 160 countries
- Responsible for 5 key areas of the business – lead a team of 30+ Communications, Digital Applications, Commercial Excellence, Pricing, Compliance
- Building a digital ecosystem to support data-driven business decision, from CRM (Sales Force) to business intelligence, Pricing tools (CPQ), Tender tools (AI driven), sales enablement tools (Showpad, Coach, automated product catalogues) and marketing automation processes
- Leading of team of 10 communications experts responsible for the development and management of integrated marketing communications strategies at EMEA and global level, incl events, congresses and incentives
- Created and leading a team of 5 digital experts responsible for delivering and integrating the next generation digital capabilities and platforms
- Leading a team of 8 commercial effectiveness and 2 pricing experts to improve the efficiency, effectiveness and profitable growth stimulating and encouraging the use of data thus generating relevant insights for an improved customer engagement
- Leading the compliance officer team responsible for ensuring management and employees are in compliance with the rules and regulations of regulatory agencies
- Terumo (700 billion Yen rev) is a global leader in medical technology
- With more than 100 years of expertise, based in Tokyo and operating globally, with more than 28,000 associates worldwide providing innovative medical solutions in more than 160 countries
Head of Communications Europe
Boston Scientific Corporation
05.2012 - 12.2017
- Company Overview: A 8 billion $ global medical technology leader for more than 35 years offering a broad range of high performance minimally invasive solutions in the area of interventional cardiology, rhythm management, peripheral interventions, endoscopy, men and women’s health as well as neuromodulation
- Responsible for the development and management of the European multi-level and integrated Communications strategy (Budget control 20+m$), cross functional and cross businesses
- Including: Marketing communications, Media relations, Executive Communications, Trade-shows and internal events, digital communication
- Ensure localization of the worldwide and European Strategy when necessary
- Responsible for crisis communication internal and external incl
- Training of company executives in crisis communication (internal and media)
- Development and management of change management communication strategy at all level of the corporation
- Develop and manage an international, multi-cultural, remote team of 25+ (incl
- 5 to 7 millennials)
- Cross functional and cross business lead of the annual European sales meeting (a 1200 pax, 3m$ budget)
- Responsible for representing the corporation at third party boards and committees (congress medical boards, industry associations, patients associations, etc)
- Develop and manage an integrated communication process to foster a better understanding at all level of the organization of the company`s strategy and objectives
- A 8 billion $ global medical technology leader for more than 35 years offering a broad range of high performance minimally invasive solutions in the area of interventional cardiology, rhythm management, peripheral interventions, endoscopy, men and women’s health as well as neuromodulation
Director Public Relations and Internal communications International
Boston Scientific Corporation
05.2010 - 04.2012
- Company Overview: A 8 billion $ global medical technology leader for more than 35 years offering a broad range of high performance minimally invasive solutions in the area of interventional cardiology, rhythm management, peripheral interventions, endoscopy, men and women’s health as well as neuromodulation
- Responsible for all public relations and media activities in international markets (All outside the USA)
- Develop and Execute media strategy in France, Italy, the UK, Germany and Spain (incl
- Developing internal talents to PR experts and building agency network)
- Define in Conjunction with Corporate communication, International and EMEA president the key strategies for these markets
- Develop relationships with key trade and mainstream journalists
- Develop media strategy and external communication guidelines for key product launches and clinical trials
- Develop relationship with stakeholders incl
- Key Opinion Leaders and third parties (such as patient associations, Scientific societies, Health initiatives)
- A 8 billion $ global medical technology leader for more than 35 years offering a broad range of high performance minimally invasive solutions in the area of interventional cardiology, rhythm management, peripheral interventions, endoscopy, men and women’s health as well as neuromodulation
Group Manager public Relations and Internal communications EMEA
Boston Scientific Corporation
01.2006 - 04.2010
- Company Overview: A 8 billion $ global medical technology leader for more than 35 years offering a broad range of high performance minimally invasive solutions in the area of interventional cardiology, rhythm management, peripheral interventions, endoscopy, men and women’s health as well as neuromodulation
- Responsible for all public relations and media activities in international markets (All outside the USA)
- Develop and Execute media strategy in France, Italy, the UK, Germany and Spain (incl
- Developing internal talents to PR experts and building agency network)
- Define in Conjunction with Corporate communication, International and EMEA president the key strategies for these markets
- Develop relationships with key trade and mainstream journalists
- Develop media strategy and external communication guidelines for key product launches and clinical trials
- A 8 billion $ global medical technology leader for more than 35 years offering a broad range of high performance minimally invasive solutions in the area of interventional cardiology, rhythm management, peripheral interventions, endoscopy, men and women’s health as well as neuromodulation
International Marketing Manager Cardiology
Boston Scientific Corporation
06.2002 - 12.2005
- Company Overview: A 8 billion $ global medical technology leader for more than 35 years offering a broad range of high performance minimally invasive solutions in the area of interventional cardiology, rhythm management, peripheral interventions, endoscopy, men and women’s health as well as neuromodulation
- Responsible for all upstream activities: Forecasting & Demand planning coordination, roll out, targeting for the pre launch and launch of the Taxus Express² (Drug eluting stent technology) and bare metal stent franchise
- Specific country Marketing support for Germany and Italy
- MarCom coordination (primary contact for all Marketing Communications activities)
- A 8 billion $ global medical technology leader for more than 35 years offering a broad range of high performance minimally invasive solutions in the area of interventional cardiology, rhythm management, peripheral interventions, endoscopy, men and women’s health as well as neuromodulation
Project Leader
Mebaa GmbH
04.1995 - 04.1997
- Company Overview: International Germany based booth design and construction
- Develop & Define congress activities of exhibitors (all sector of activities) on International fairs & congresses in Germany and abroad (all activities linked to the exhibition: Booth, publicity, inserts, campaigns, layouts, CI)
- Interface with clients
- Interface with all suppliers
- International Germany based booth design and construction
Freelance translator/interpreter
10.1992 - 04.1995
- Freelance language management training (corporate trainings and IHK)
Project leader/Marketing assistant
Medium Fotodesign
10.1993 - 12.1994
- Company Overview: Food Photography
- Support all business activities from project acquisition through concept development and implementation (freelance)
- Food Photography
Education
Master - Economics and Languages (English/German)
Master - Langues Etrangeres Appliquees
University of Aix-en-Provence
01.1987 - 01.1992
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University of Cologne
01.1989 - 01.1990
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University of Sussex
Brighton, UK 01.1990 - 01.1991
Finance for Executives Course - undefined
Bocconi University
Milan, ItalySkills
- Corporate Communications Strategy
- Digital Transformation & Strategy
- Strategic Executive Communication
- Crisis Management
- Media Relations
- Integrated Marketing Communications
- Stakeholder Engagement
- Team Leadership & Development
- Pricing Strategy & Commercial Effectiveness
- Compliance Management
- Change Management
Personal Information
- Number of Children: 1
- Date of Birth: 12/18/67
- Nationality: French German
- Marital Status: married
Awards
- 2015 - 2016, Global Top Talent Leadership Course, Boston Scientific
- 2000, President Club Award as Best Business Partner
Timeline
Head of Corporate Affairs Europe
Mars SDx
01.2024 - Current
Vice President TIS EMEA – Digital Strategy and Commercial Excellence
Terumo / Terumo Interventional Systems (TIS)
01.2018 - 12.2023
Head of Communications Europe
Boston Scientific Corporation
05.2012 - 12.2017
Director Public Relations and Internal communications International
Boston Scientific Corporation
05.2010 - 04.2012
Group Manager public Relations and Internal communications EMEA
Boston Scientific Corporation
01.2006 - 04.2010
International Marketing Manager Cardiology
Boston Scientific Corporation
06.2002 - 12.2005
Project Leader
Mebaa GmbH
04.1995 - 04.1997
Project leader/Marketing assistant
Medium Fotodesign
10.1993 - 12.1994
Freelance translator/interpreter
10.1992 - 04.1995
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University of Sussex
01.1990 - 01.1991
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University of Cologne
01.1989 - 01.1990
Master - Langues Etrangeres Appliquees
University of Aix-en-Provence
01.1987 - 01.1992
Finance for Executives Course - undefined
Bocconi University
Master - Economics and Languages (English/German)
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