Summary
Overview
Work History
Education
Skills
Certification
Timeline
Gerardo Perez

Gerardo Perez

IT Engineer - Digital Marketing Specialist
Berlin

Summary

Bringing over four years of digital marketing experience, specializing in SEO, PPC, web design, and social media. Demonstrated success partnering with B2B and SaaS companies to execute strategic marketing campaigns that foster brand recognition and drive business expansion. Consistent track record in analytics analysis and presentation, cross-functional collaboration, and project management with measurable outcomes. Possess a degree in IT Engineering from INACAP and hold Digital Marketing certification from Simplilearn. Committed to continuous learning and advocate for the fusion of IT and marketing to optimize digital strategies. Always seeking opportunities to facilitate elevated online presence and audience engagement.

Overview

6
6
years of professional experience
6
6
years of post-secondary education
3
3
Languages

Work History

Marketing Manager

CROWDCONSULTANTS
Berlin
05.2023 - Current
  • Social Media Growth: Increased social media presence by 120% organically, driving brand awareness and community engagement.
  • LinkedIn Management: Led the website relaunch and managed the Company LinkedIn page, consistently delivering content that resonated with the target audience.
  • Content Strategy: Developed and executed content ideas, managed content calendars, and created newsletters.
  • Website Relaunch: Successfully managed the relaunch of the company website, overseeing project management, SEO planning, content management, and weekly progress meetings.
  • Data Analytics: Monitored website performance through Google Analytics, Search Console, and Tag Manager, providing data-driven insights.
  • Branded Merchandise: Conducted research, identified suppliers, and managed the purchase and quality testing of branded company clothing.
  • Business Development: Researched competitors and prepared executive partner presentations, contributing to the expansion of service portfolios.
  • Team Leadership: Welcomed new colleagues and provided LinkedIn profile optimization training, fostering a collaborative and skill-building environment.
  • Awards and Webinars: Conducted research and application for industry awards, and prepared for upcoming webinars.

Marketing Coordinator

NinjaOne
Berlin
04.2022 - 04.2023
  • Results-Oriented Marketing: Worked as a Marketing Coordinator in a meticulously measured environment, focusing on achieving quantifiable results.
  • Multichannel Campaign Execution: Strategically planned and executed localized social media posts, email campaigns, and sales cadences for content promotion, product launches, brand awareness, and events.
  • Data-Driven Insights: Regularly analyzed and presented monthly analytics to contribute to continuous improvement efforts at NinjaOne. Leveraged data to refine strategies and drive performance.
  • Collaborative Strategy Development: Collaborated closely with the team to craft effective marketing strategies, optimizing campaigns for maximum impact and alignment with company goals.
  • Market Trend Awareness: Stayed informed about industry trends and best practices to ensure marketing efforts were in sync with current market demands and opportunities.
  • KPI Evaluation: Demonstrated a strong grasp of metrics and key performance indicators (KPIs) to assess the success of marketing initiatives, enabling data-backed decision-making.
  • Innovative Solutions: Proactively identified opportunities for improvement and implemented innovative marketing solutions, fostering a culture of continuous enhancement.
  • Cross-Functional Collaboration: Fostered strong communication and collaboration with cross-functional teams to efficiently achieve marketing goals, ensuring seamless alignment with broader company objectives.

Product Owner

We Love X
Berlin
03.2020 - 04.2022
  • Product Development Leadership: Led the product development efforts and successfully launched new WordPress websites, ensuring seamless project execution from concept to launch.
  • Quality Assurance and Efficiency: Maintained website quality and efficiency by conducting regular tests and implementing release plans, ensuring optimal performance and user experience.
  • Technical Deployment: Managed the deployment of over 120 websites, configuring essential tools such as Cloudflare, Google Analytics, Google Search Console, Google Optimize, and Google Tag Manager to enhance website functionality and performance.
  • Social Media Management: Developed and managed a strong social media presence on LinkedIn and Instagram, fostering brand awareness and engagement.
  • Strategic Marketing: Crafted and executed a data-driven marketing strategy for social media, addressing strategic weaknesses and defining key performance indicators (KPIs) for social media campaigns.
  • Conversion Rate Optimization: Achieved a remarkable 65% increase in LinkedIn conversion rates, demonstrating a deep understanding of audience engagement and conversion optimization strategies.
  • Organic Growth: Spearheaded an 80% organic growth in followers across social media platforms, showcasing a talent for audience engagement and content strategy.
  • Graphic Design Proficiency: Utilized Adobe Photoshop and Adobe After Effects for graphic design work, contributing to visually appealing and effective marketing collateral.

IT Support Specialist Multilingual

Modis IT
Leipzig
03.2018 - 12.2018

As an IT Support Multilingual, I provided remote technical assistance to 3M customers via phone, email, and chat in Spanish, Italian, and English.

Education

Bachelor of Science - Information Technology

Universidad Tecnologica De Chile - INACAP, Puerto Montt. Chile
03.2012 - 12.2016

Master Program - Digital Marketing Specialist

Simplilearn, Remote
04.2021 - 04.2022

Skills

Website Development and Management

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Certification

Deutsch B1 telc GmbH - The European Language Certificatestelc GmbH - The European Language Certificates

Timeline

Marketing Manager - CROWDCONSULTANTS
05.2023 - Current

Deutsch B1 telc GmbH - The European Language Certificatestelc GmbH - The European Language Certificates

02-2023

Inbound Marketing Optimization Exam - Hubspot

02-2023

SEO Fundamentals Exam - Semrush

04-2022
Marketing Coordinator - NinjaOne
04.2022 - 04.2023

Advanced Google Analytics - Google Analytics Academy

01-2022
Simplilearn - Master Program, Digital Marketing Specialist
04.2021 - 04.2022
Product Owner - We Love X
03.2020 - 04.2022
IT Support Specialist Multilingual - Modis IT
03.2018 - 12.2018
Universidad Tecnologica De Chile - INACAP - Bachelor of Science, Information Technology
03.2012 - 12.2016
Gerardo PerezIT Engineer - Digital Marketing Specialist