Gergana Georg

• Developed and supervised implementation of targeted marketing campaigns.
• Strategies and execution of internal communications
• Devised new strategies to solve existing marketing problems.
• Assessed the effectiveness of the company''s marketing strategy.
• Enhanced customer engagement by executing targeted direct marketing campaigns.

• Developed tailored marketing strategies to achieve clients'' business objectives.
• Worked with marketing and sales to develop commercial deployment models.
• Boosted sales performance with targeted marketing strategies and promotions.

The main responsibility of the position is to participate in strategic planning of the company, staff recruitment, internal communication strategy and planning corporate courses.

This includes:
• Review, analyze and plan strategy of the company in collaboration with office management
• Planning staff recruitment and communication
• Strategic planning for corporate clients.

The main responsibility is to establish marketing strategies to meet organizational objectives of company's products (evaluate customer researches, market environement, recruitment and implement marketing plan changes as needed):

• Plan, manage and coordinate all marketing, advertising and promotional staff and activities
• Develop and implement marketing plans and projects for new and existing products
• Staff recruitment for marketing dept. and strategy for internal communication
• Participants recruitment for educational products
• Manage the productivity of the marketing plans and projects
• Monitor, review and report on all marketing activity and results

• Conducted market research to identify new opportunities for business growth and expansion.
• Developed creative collateral such as brochures, banners, and videos to support sales initiatives and promotional efforts.
• Created compelling case studies highlighting client success stories, reinforcing brand credibility in the market.
• Collaborated with cross-functional teams to ensure seamless integration of marketing strategies across all channels.
• Regularly analyzed competitor activities in order to adjust marketing strategies accordingly, maintaining a strong position within the industry.
• Streamlined internal communications for increased efficiency and collaboration within the team.
• Enhanced overall customer experience with targeted email marketing campaigns that resulted in higher open rates and engagement.
• Established partnerships with complementary organizations to further expand reach into target markets while sharing resources efficiently.
• Developed presentations for senior management that effectively communicated key findings from market research initiatives, shaping future strategic direction.
• Provided mentorship to junior staff members, fostering a positive work environment while enhancing individual skills development.