Ghaith Alnawafleh

• Increased monthly organic clicks by 251% (from 111 to 390) and impressions by nearly 6x (from 9,015 to 53,747) within 4 months through advanced SEO strategies and content optimization.
• Developed and executed a scalable SEO content plan using SurferSEO, boosting long-tail keyword rankings across multiple country pages.
• Led a comprehensive technical SEO audit using Screaming Frog, improving crawlability and fixing major on-page issues.
• Revamped the UX and internal linking structure to increase average session duration and reduce bounce rate.
• Designed and implemented high-converting landing pages using WordPress and Figma, aligned with performance marketing goals.
• Optimized performance marketing campaigns via Google Ads and Meta Ads, while managing campaign execution and team workflows using Trello.

• Created SEO-optimized blog content, landing pages, and social media copy to support organic growth across multiple country domains.
• Managed and optimized PPC campaigns in Google Ads and Meta Ads, focusing on precise targeting, A/B testing, and budget efficiency.
• Supported on-page and off-page SEO tasks including keyword research, backlink outreach, and technical audits using SEMrush and Screaming Frog.
• Contributed to monthly marketing reports using Google Analytics and Search Console to track CTR, impressions, and conversion KPIs.

• Search Engine Optimization: On & Off page, Content creation, Newsletter marketing and Web Design.

• Developed and social media management content, increasing brand presence and engagement across multiple social media platforms.

• Created and managed email marketing campaigns, segmenting email lists and personalizing content to improve open rates and conversions.

• Conducted thorough research to understand the market landscape.
• Analyzed competitors to understand their strategies and market position, identifying key trends and opportunities to inform our marketing approach.
• • Collected and analyzed data on target audience demographics, behaviors, and preferences to tailor marketing strategies and campaigns.