Summary
Overview
Work History
Education
Skills
Certification
Languages
Digital tools
Timeline
Generic
Gianluca Pedicino

Gianluca Pedicino

Munich

Summary

Dedicated and results-driven marketing professional with a passion for creating impactful campaigns and driving brand growth. Possessing a solid foundation in strategic planning, market analysis, and digital marketing, I thrive in dynamic environments where creativity meets data-driven decision-making (ROI, ROAs).

Overview

7
7
years of professional experience
1
1
Certification

Work History

eMerchandising Specialist

ARLO | VERISURE
02.2022 - Current
  • Online content audit, analysis and management of the EMEA omnichannel strategy via in-house tracking model based on relevant KPIs;
  • Agencies management for online eCommerce (content, ratings&reviews, influencers videos, rich media);
  • Strategy implementation and growth of the affiliation marketing programme for the DACH region;
  • DACH region local marketing: SPA programme, marketing campaigns & content review;
  • Online merchandising strategy of the EMEA region;
  • SEO optimization with keywords for omnichannel;
  • B2B newsletter implementation via Mailjet (during trainee period).

Undergraduate Internship

Geocom Italia
09.2017 - 12.2017
  • Geomarketing strategy study to complete the Master Thesis;
  • Data profiling;

Waiter

Forum Restaurant
06.2017 - 12.2020

During the Bachelor and Master Degree I worked part-time in a restaurant to develop my interpersonal and time management skills

Education

Master of Advanced Study - International Marketing

Centro Studi Comunicare L'Impresa
Roma
12.2021

Master of Science - Marketing And Business Communication

Università Degli Studio Di Urbino "Carlo Bo"
Urbino, Italy
03.2021

Bachelor of Science - Foreign Languages And Cultures

Università Degli Studi Di Urbino "Carlo Bo"
Urbino, Italy
02.2018

High School Diploma -

Liceo Scientifico E Classico "Francesco D'Ovidio"
Larino, Italy
06.2014

Skills

  • Project and time management
  • Goal and detail oriented
  • Team player and intercultural communication

Certification

  • European Computer Driving Licence, ECDL
  • Tourist Advisor (Italian-USA Foundation)

Languages

Italian
Bilingual or Proficient (C2)
English
Advanced (C1)
French
Upper intermediate (B2)
German
Upper intermediate (B2)

Digital tools

Power BI, Adobe Experience Management (AEM), Mailjet, Trustpilot, Bazaarvoice, MsOffice. 

Timeline

eMerchandising Specialist

ARLO | VERISURE
02.2022 - Current

Undergraduate Internship

Geocom Italia
09.2017 - 12.2017

Waiter

Forum Restaurant
06.2017 - 12.2020

Master of Advanced Study - International Marketing

Centro Studi Comunicare L'Impresa

Master of Science - Marketing And Business Communication

Università Degli Studio Di Urbino "Carlo Bo"

Bachelor of Science - Foreign Languages And Cultures

Università Degli Studi Di Urbino "Carlo Bo"

High School Diploma -

Liceo Scientifico E Classico "Francesco D'Ovidio"

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