Tableau
Giovanni Di Marco
Head Of Performance Marketing
Berlin
Summary
Qualified Marketing Executive with over 15 years of experience in Online Marketing and extensive background in all aspects of marketing and marketing management. Demonstrated success delivering highly effective marketing campaigns. Expert in strategizing company growth and monitoring new business technologies and markets closely. Skilled leader and project manager.
Overview
15
15
years of professional experience
4
4
years of post-secondary education
6
6
Languages
Work History
Head of Marketing - User Acquisition
Quandoo GmbH
12.2021 - Current
- Leading the performance marketing B2C Team (SEA, SEO, Paid Social Media, Affiliates); analyzing KPIs, proposing and implementing new approaches and strategies to save money and increase ROAS and transactions; testing new B2C paid channels; mentored junior staff members, providing guidance in professional development and fostering a collaborative team environment within the department
- Achievements: direct contribution 32% above plan ; yearly €50k saved in external tools after renegotiating contract; increased transactions by 4 digits by applying changes to feeds and conceptualizing a new segmentation strategy for SEM campaigns; reduced inefficient budget spending and automated processes; team members grow from junior to senior marketing managers, 8 digits yearly budget management
Head of Marketing & Analytics
Jonny Fresh GmbH
01.2018 - 11.2021
- Leading the marketing team; managing external agencies; managing Facebook campaigns; managing online and offline marketing channels; acquisition and retention campaigns; CAC, cohort and many other data-driven analysis; exploring and testing new marketing channels for B2C, B2B and B2B2C acquisition; marketing budget management; website and mobile site optimization; analysis for Marketing and all other departments over Excel and Tableau
- Achievements: doubled YoY monthly visits; monthly new customers increased by 50% YoY
Country Manager Germany
Wineowine S.r.l.
11.2015 - 12.2017
- Creating and running the subsidiary based in Germany, recruiting and management of the German team, launch of marketing channels (Paid Search, Facebook ads, Display, Direct Email Marketing, price comparison websites, affiliates), customer analysis, marketing channels weekly reporting with dive deeps analysis to improve performances, budget optimization, marketing support for the Italian market
- Achievements: I launched a loyalty program for the Italian market which increased the LTV by 30% .
Marketing Specialist ZVAB.com
AbeBooks GmbH (Amazon subsidiary)
08.2013 - 10.2015
- In charge of Paid Search (Google and Bing), SEO, display and retargeting, affiliate channel, weekly and monthly reporting (including creation of an innovative, more detailed report), dive-deep analysis on channels performances, channels developments planning
- Achievements: I created a manual datafeed extracting author names from the database and uploading them as keywords into the Google AdWords Account, increasing the Paid Search revenue by 5% . Another 3% increase came from a DSA campaign that I decided to launch
Marketing Specialist Italy & Affiliate Specialist Europe
AbeBooks GmbH (Amazon subsidiary)
01.2012 - 07.2013
- In charge of all the marketing activities for the Italian market and website (abebooks.it), including: SEM, SEO, display and retargeting, e-mail marketing, affiliate channel, offline marketing, content writing and management, social media, weekly and monthly reporting, dive-deep analysis
- Affiliate specialist for the European markets (Germany, France, Spain, Italy), suggesting optimizations and improvements
Content, Account and Projects Manager - South Europe
Jesta Digital (formerly Fox Mobile)
01.2009 - 12.2011
- CMS Management; B2B project management; Landing Pages creation for web and mobile advertising; point of contact with other internal departments
Education
MBA - Tourism
University of Trento
Trento 09.2006 - 07.2007
Bachelor of Science - Economy For Tourism
Università Politecnica Delle Marche
Ancona 09.2003 - 07.2006
Skills
E-commerce strategy
Marketing Analytics
CRM Management
Budget Oversight
Customer Segmentation
Reporting capabilities
E-commerce strategy
Search Engine Marketing
Recruiting, hiring and training
Data-driven decision making
A/B Tests
Personal Information
- Date of Birth: 02/19/84
- Nationality: Italian
Software
Google Analytics
Excel
Google Ads
Datafeeds
SA360
Timeline
Head of Marketing - User Acquisition
Quandoo GmbH
12.2021 - Current
Head of Marketing & Analytics
Jonny Fresh GmbH
01.2018 - 11.2021
Country Manager Germany
Wineowine S.r.l.
11.2015 - 12.2017
Marketing Specialist ZVAB.com
AbeBooks GmbH (Amazon subsidiary)
08.2013 - 10.2015
Marketing Specialist Italy & Affiliate Specialist Europe
AbeBooks GmbH (Amazon subsidiary)
01.2012 - 07.2013
Content, Account and Projects Manager - South Europe
Jesta Digital (formerly Fox Mobile)
01.2009 - 12.2011
MBA - Tourism
University of Trento
09.2006 - 07.2007
Bachelor of Science - Economy For Tourism
Università Politecnica Delle Marche
09.2003 - 07.2006