Summary
Overview
Work History
Education
Skills
Personal Information
Software
Timeline
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Giovanni Di Marco

Giovanni Di Marco

Head Of Performance Marketing
Berlin

Summary

Qualified Marketing Executive with over 15 years of experience in Online Marketing and extensive background in all aspects of marketing and marketing management. Demonstrated success delivering highly effective marketing campaigns. Expert in strategizing company growth and monitoring new business technologies and markets closely. Skilled leader and project manager.

Overview

15
15
years of professional experience
4
4
years of post-secondary education
6
6
Languages

Work History

Head of Marketing - User Acquisition

Quandoo GmbH
12.2021 - Current
  • Leading the performance marketing B2C Team (SEA, SEO, Paid Social Media, Affiliates); analyzing KPIs, proposing and implementing new approaches and strategies to save money and increase ROAS and transactions; testing new B2C paid channels; mentored junior staff members, providing guidance in professional development and fostering a collaborative team environment within the department
  • Achievements: direct contribution 32% above plan ; yearly €50k saved in external tools after renegotiating contract; increased transactions by 4 digits by applying changes to feeds and conceptualizing a new segmentation strategy for SEM campaigns; reduced inefficient budget spending and automated processes; team members grow from junior to senior marketing managers, 8 digits yearly budget management

Head of Marketing & Analytics

Jonny Fresh GmbH
01.2018 - 11.2021
  • Leading the marketing team; managing external agencies; managing Facebook campaigns; managing online and offline marketing channels; acquisition and retention campaigns; CAC, cohort and many other data-driven analysis; exploring and testing new marketing channels for B2C, B2B and B2B2C acquisition; marketing budget management; website and mobile site optimization; analysis for Marketing and all other departments over Excel and Tableau
  • Achievements: doubled YoY monthly visits; monthly new customers increased by 50% YoY

Country Manager Germany

Wineowine S.r.l.
11.2015 - 12.2017
  • Creating and running the subsidiary based in Germany, recruiting and management of the German team, launch of marketing channels (Paid Search, Facebook ads, Display, Direct Email Marketing, price comparison websites, affiliates), customer analysis, marketing channels weekly reporting with dive deeps analysis to improve performances, budget optimization, marketing support for the Italian market
  • Achievements: I launched a loyalty program for the Italian market which increased the LTV by 30% .

Marketing Specialist ZVAB.com

AbeBooks GmbH (Amazon subsidiary)
08.2013 - 10.2015
  • In charge of Paid Search (Google and Bing), SEO, display and retargeting, affiliate channel, weekly and monthly reporting (including creation of an innovative, more detailed report), dive-deep analysis on channels performances, channels developments planning
  • Achievements: I created a manual datafeed extracting author names from the database and uploading them as keywords into the Google AdWords Account, increasing the Paid Search revenue by 5% . Another 3% increase came from a DSA campaign that I decided to launch

Marketing Specialist Italy & Affiliate Specialist Europe

AbeBooks GmbH (Amazon subsidiary)
01.2012 - 07.2013
  • In charge of all the marketing activities for the Italian market and website (abebooks.it), including: SEM, SEO, display and retargeting, e-mail marketing, affiliate channel, offline marketing, content writing and management, social media, weekly and monthly reporting, dive-deep analysis
  • Affiliate specialist for the European markets (Germany, France, Spain, Italy), suggesting optimizations and improvements


Content, Account and Projects Manager - South Europe

Jesta Digital (formerly Fox Mobile)
01.2009 - 12.2011
  • CMS Management; B2B project management; Landing Pages creation for web and mobile advertising; point of contact with other internal departments

Education

MBA - Tourism

University of Trento
Trento
09.2006 - 07.2007

Bachelor of Science - Economy For Tourism

Università Politecnica Delle Marche
Ancona
09.2003 - 07.2006

Skills

E-commerce strategy

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Personal Information

  • Date of Birth: 02/19/84
  • Nationality: Italian

Software

Tableau

Google Analytics

Excel

Google Ads

Datafeeds

SA360

Timeline

Head of Marketing - User Acquisition

Quandoo GmbH
12.2021 - Current

Head of Marketing & Analytics

Jonny Fresh GmbH
01.2018 - 11.2021

Country Manager Germany

Wineowine S.r.l.
11.2015 - 12.2017

Marketing Specialist ZVAB.com

AbeBooks GmbH (Amazon subsidiary)
08.2013 - 10.2015

Marketing Specialist Italy & Affiliate Specialist Europe

AbeBooks GmbH (Amazon subsidiary)
01.2012 - 07.2013

Content, Account and Projects Manager - South Europe

Jesta Digital (formerly Fox Mobile)
01.2009 - 12.2011

MBA - Tourism

University of Trento
09.2006 - 07.2007

Bachelor of Science - Economy For Tourism

Università Politecnica Delle Marche
09.2003 - 07.2006

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Giovanni Di MarcoHead Of Performance Marketing