Gizem Öztürk

Managed Google, META, Tiktok, Linkedin Ads working with Starcomm.

Affiliate - Gelir Ortakları, Criteo, RTB House

Display & Programmatic Channels

Budget management both web & app

Analyzed all traffic channels using Adobe, GA4, Adjust

Using Insider for on-site web & APP scenarios.

Manage Analytics agency (Optdcom)

KPIs: CVR, Traffic , Download, ROAS, SOV, SIS

Rewards: P-max & SA360 case study on Google

P-max video film by Google for Marketing Event in Dublin

Manage e-commerce site operations (campaign management, coupon setup, banner and product preparation) both web & APP.

Manage digital marketing activities co-working with digital agency (Google, Facebook, Affiliate, SEO, Sortext).

Planning UX both web and mobil. (Insider and Webinstats)

Creating new campaign ideas for member reactivation and increase number of mobile member.

Creating and launching new project process like VTO for APP.

Follow up recommendation and personalization tasks co-working with Insider.

Lead marketplace process (Trendyol, Hepsiburada, Amazon, n11.com)

Budget planning and follow up financial process.

Follow up the contract approval process.

Work closely with warehouse and customer relations department.

Preparing monthly/weekly reports.

Email Marketing and 1to1 Communications ( Hubspot)

Optimize of all campaigns to maximize open rates, click rates and traffic ratio on 1to1 channels

Optimize and analyze of all Social Ads (Linkedin, Facebook)

Collecting feedback and analyzing user needs from surveys

Creating Demo on Deal Room App for accounts and get in contact with potential leads/agencies

Reporting weekly/monthly KPIs and actual datas to Finland team.

Find and Deal with Exhibition / Event Agency Organisers

Optimize and analyze of all campaigns to maximize CR, open rate, sales and traffic ratio of all digital marketing channels including 3rd parties. (Analytics, Qlikview, Adwords, Bannerify, Trendify)

Reporting daily/weekly/monthly KPIs and actual datas to Hong Kong team.

Responsible for all Google Ads, display and Youtube campaigns in cooperation with Google Ireland both for digital marketing and e-commerce department.

Define personalization & recommendation rules by using Insider and Emarsys. (Pop-up, Ribbon etc.)

E-mail marketing by using Emarsys tool.

Schedule and manage push notification sendings. (Insider)

Optimize and implement Google Analytics and Adwords tools to create a measurable channels.

Follow up and work collaboratively with agencies and other 3rd parties for e-commerce digital launch and integration process.

Mail, SMS, App & Web push notification communication by providing segmentation and targeting (by using Visilabs, euro.message, Netmera interfaces)

Creating new campaign ideas for member reactivation, increase on number of mobile member/customer and frequent buyer and decrease customer churn

Optimize of these campaigns to maximize the read, click rates, CR, GMV and traffic ratio on 1to1 channels

Real time segmenting our campaigns based on our buyer behaviour and type

Managing the external parties (agencies, tool partners)

Enhancing the brand equity and recall by constructing effective campaigns According to KPIs, manage daily/ monthly and annual budget.

Daily reporting analyzing for 1to1 campaigns by using web analytics, visilabs tools

Quality check of the banners, e-mail templates, links

Using A/B tests, optimize new mail designs.

Writing and editing SMS and push notification texts and mail subjects

Responsible for Google Adwords and 1to1 marketing operations for Web & APP

Work with digital agency for Google account. (Mixx Awords 2013 - Altın Mix)

Daily monitoring of traffic, revenue, cost and conversion rate for each marketing channels by using Adobe Omniture /Discover, Google Analytics, Adwords Editor and checking links and texts in the ads.

Working collaboratively with Affiliate agency and Criteo for remarketing ads
Analyses digital marketing channels to drive member acquisition, traffic and to increase both conversion rate and revenue

Scheduling e-mail, SMS, Thumbnail and search channels according to dynamic category campaigns and performance metrics, managing the operational process of launches, preparing performance reports and developing strategic improvements accordingly

Preparing daily channel reports for strategy team

Work closely with sales and planning department to define and plan 1to1 marketing efforts

Co-working with design team to own, update and evolve email templates & display banners

Brainstorming and developing potential TV, viral, guerrilla and outdoor campaigns for branding activities.