Project Management
GOEUN CHOI
Market Research Analyst
Berlin
Summary
- 4+ years of professional experience in ad-hoc market research, successfully leading 300+ projects as a proactive project manager; guided the entire project lifecycle, from kick-off meetings to report generation, providing insightful interpretations based on collected data - consistently over-achieved KPI set by 100% every year.
- Proficient in analyzing customer and competitor surveys using diverse research methods and data analysis tools (SPSS and R); empower clients to understand their current position and make decisions for designing effective marketing strategies.
- Skilled communicator and team player – built strong relationships with internal/external stakeholders with interpersonal communication skills; selected as the employee of the year in 2022 with outstanding performance.
Overview
5
5
years of professional experience
2
2
Languages
Work History
Go-to-market Stagiest
DiaMonTech AG, A Medtech Company Specializing In Non-invasive Blood Glucose Monitoring
10.2023 - Current
- Developed and implemented go-to-market strategies for the US, collaborating with Marketing and Finance Teams.
- Conducted comprehensive analyses of the US healthcare industry, translating findings into actionable marketing strategies; Contributed to senior decision-making through impactful secondary research and qualitative interviews, including in-depth interviews with experts.
Market Research Analyst
Macromill Embrain, An Online Research Company Leading The Marketing Research Industry
08.2019 - 11.2022
- Conducted ad-hoc research on specific market conditions, analyzed consumer preferences to determine sales and marketing campaigns, and shared insights with teams and senior management for marketing decisions; achieved excellent performance appraisals every year and selected as one of 10 employees of the year out of 300+ employees in 2022.
- Monitored and forecasted marketing and sales trends, actively participating in key projects with clients like Phillip Morris and Carrier Global. Executed consumer surveys (Brand Index Survey, Advertising Effect Survey) and constructed target marketing strategies.
- Built and maintained strong relationships with 20+ clients by answering queries promptly and ensuring close follow-up in a positive and clear way; received positive reviews from clients.
- Discovered and improved bottlenecks in the process, identified problems in the due diligence process, systematized the process with the introduction of the relevant team's system; reduced wasted time and saved labor costs.
Research Analyst
Mega Research, A Research Company Specializing In Public Research
08.2018 - 07.2019
- Conducted quantitative and qualitative research, including in-depth interviews, focus group discussions, participant observations, and surveys relating to social research experience; involved in multiple projects with Korean government agencies and non-profit organizations. Analyzed large volume of data to identify patterns, trends and correlations.
- Constantly communicated with clients and designed questionnaires to meet clients' objectives, including undertaking cognitive interviews, usability testing, and quality assurance of scripts, and devised and evaluated methods for data collection.
- Managed and monitored fieldwork progress, including briefing for interviewers, providing regular fieldwork updates to clients and used statistical software to enter, verify, and analyze data, as well as maintain team datasets.
- Assisted in preparing and producing reports, proposals, and presentations for projects and clients.
Education
Bachelor of Arts - Public Administration
Wonkwang University
Iksan, South Korea 05.2011 - 2016.02
Skills
Microsoft Office(Excel, PPT)
Software
Time Management
Communication
Timeline
Go-to-market Stagiest
DiaMonTech AG, A Medtech Company Specializing In Non-invasive Blood Glucose Monitoring
10.2023 - Current
Market Research Analyst
Macromill Embrain, An Online Research Company Leading The Marketing Research Industry
08.2019 - 11.2022
Research Analyst
Mega Research, A Research Company Specializing In Public Research
08.2018 - 07.2019
Bachelor of Arts - Public Administration
Wonkwang University
05.2011 - 2016.02