Goezde Bahar Cerman Sen
Hilden
Summary
I am a seasoned Marketing Automation, Email Marketing, and Digital Marketing professional with a diverse skill set and extensive experience. With a strong background in managing large-scale digital implementations and operations, she brings expertise in SDLC methodologies, ITIL, and successful business development activities. I'm proficient in various digital marketing tools and platforms, including Eloqua, Sales Force, and Adobe Analytics. She has a proven track record of achievements, such as establishing lead scoring models for different personas, optimizing automation campaigns, creating the full customer journey and enhancing social media engagement. I hold multiple certifications in Eloqua, project management, social media content management, and Google Ads, along with ongoing education in data science.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Marketing Automation Manager
QIAGEN
Hilden
09.2019 - Current
- Formulated global Customer Journeys
- Implemented strategies to streamline the process, the efficiency and effectiveness of automation campaigns in Eloqua.
- Implemented Marketing Automation tools to enhance lead nurturing efforts, leading to accelerated sales growth and improved ROI at QIAGEN.
- Enhanced the efficiency of Eloqua email Campaigns by testing and approving their processes.
- Collaborated across multiple platforms to develop integrated, multi-channel campaigns/workflows.
- Developed and analyzed lead scoring systems tailored to specific buyer personas.
- Enhanced performance indicators through campaign optimization for diverse business units.
- Streamlined lead creation process for smooth handover to sales team
Email Marketing, Digital Professional
DuPont
Istanbul
10.2018 - 08.2019
- Ensured print media designs were consistent with digital standards by monitoring and optimizing campaigns, emails, forms, and landing pages.
- Conducted trials on various devices to verify email readability.
- Streamlined lead management processes utilizing Sales Force platform while meeting industry regulations including GDPR, SPAM laws.
- Utilized Lead Scoring Model to optimize campaign strategies
- Efficiently incorporated social media accounts into the Eloqua platform to enhance lead management.
Merchant/Affiliate & Customer Relations Manager
Bonusway
Istanbul
02.2017 - 10.2018
- Edited and monitored email campaigns through Ofsys.
- Revamped campaign strategies resulting in increased open rates, click through rates, visits, and sales
- Utilized testing and segmentation strategies to optimize performance of email marketing campaigns.
- Acted as the primary liaison for several agencies, partners, and merchants
- Expanded merchant base by establishing partnerships through Affiliate Networks and direct connections with Advertisers.
- Proactively identified customer needs, addressing problems through tailored suggestions and resolutions.
- Streamlined customer communication to drive positive outcomes
- Implemented solution-driven strategies to boost social media following
- Implemented and oversaw Instagram virality initiatives for the organization
Account Manager
Kwanko – Netaffiliation
Istanbul
10.2015 - 02.2017
- Successfully handled client accounts for both advertisers and publishers.
- Managed and cultivated productive partnerships with advertisers/publishers.
- Maximized affiliate loyalty
- Collaborated with advertisers to identify and implement the best model that aligns with their goals of driving conversions, leads, and profit.
- Monitored and evaluated campaign performance on a regular basis using daily, weekly, and monthly metrics
- Increased effectiveness of campaigns by offering strategic recommendations to advertisers and publishers, facilitating optimal outcomes.
- Monthly invoicing of the Advertisers & Publishers
- Acquired potential publishers to fulfill advertiser requirements.
- Developed new strategies and tactics depending on needs of the advertisers and publishers.
- Utilized market research to identify opportunities for Sales Team, leading to successful acquisition of new advertiser accounts.
Project Lead
Philips
Eindhoven
09.2015 - 10.2015
- Supported Digital Managers to set up a new way working to provide efficiency for Philips Consumer Lifestyle Account
- Organized and planned upcoming campaigns in accordance with the workload of the team in Istanbul
- Determined the process and all steps of the projects such as how the projects would be lasted and how the projects would be handled, who would be responsible from what/which projects
- Determined resources
Team Lead of Philips Consumer Lifestyle – Marketing Automation
Philips
Istanbul
01.2014 - 10.2015
- Supervised the Philips Consumer Lifestyle Digital Marketing Service Experts and supported Digital Managers together with Digital Services Coordinator.
- Managed and determined the workload of the team in accordance with the coming/pending requests from Philips
- Determined the SLAs and kept tracked of the hourly rates of the team
- Allocated the resources if needed
- Helped to identify the appropriate target market for each email campaign to ensure our open rates, delivery rates and click through rates were above our determined email marketing benchmarks.
- Prepared campaign reports to check KPIs
- Data, segment and advanced campaign management (Product & Customer Lifecycle)
Service Expert – Philips Lighting Marketing Automation
Philips
Istanbul
07.2012 - 01.2014
- Created newsletters, forms, Landing Pages’ layouts and deployment of the campaigns
- Created and analysed forms and surveys in accordance with the purpose of the campaign/survey.
- Engaged with the database to reach the desired targeted audience
- Monitored email campaigns reports
- Created and updated Philips Lighting webpages/project pages.
- Data Management (segmentation and Integration)
- Prepared Event & Webinar email campaigns
Education
Data Science Master -
Nuclio Digital School
03.2023
Major, Barchelor - International Relations
University of Isik
06.2012
Minor, Barchelor - Business Administration
University of Isik
06.2012
Skills
- Email Marketing
- Marketing Automation
- Affiliate Marketing
- Digital Marketing
- Content Marketing
- Oracle Eloqua
- Attention to Detail
- Organization and Time Management
- Friendly, Positive Attitude
- Organizational Skills
- Data Management
- Google Drive
- Computer Skills
- Calm Under Pressure
- Organization
- Social Media
- Ecommerce
- Ofsys
- Java
- JQuery
- SQL
- Sales Force
- Python
Certification
- Methodologies and Applications of Project Management, 05/2015
- Social Media Content Management, 04/2018
- Adwords Fundamentals, 10/2018
- Google Ads Display, 11/2018
- Eloqua B2B Master, 04/2019
- Eloqua B2B Master, 03/2020 - 03/2022
- Data Science Master (Continue), 03/2022 - 03/2023
Personal Information
- Title: Marketing Automation, Email Marketing, Digital Marketing/Transformation Professional
- Date of Birth: 01/25/88
Languages
Turkish
First Language
English
Proficient (C2)
C2
German
Intermediate (B1)
B1
Timeline
Marketing Automation Manager
QIAGEN
09.2019 - Current
Email Marketing, Digital Professional
DuPont
10.2018 - 08.2019
Merchant/Affiliate & Customer Relations Manager
Bonusway
02.2017 - 10.2018
Account Manager
Kwanko – Netaffiliation
10.2015 - 02.2017
Project Lead
Philips
09.2015 - 10.2015
Team Lead of Philips Consumer Lifestyle – Marketing Automation
Philips
01.2014 - 10.2015
Service Expert – Philips Lighting Marketing Automation
Philips
07.2012 - 01.2014
Data Science Master -
Nuclio Digital School
Major, Barchelor - International Relations
University of Isik
Minor, Barchelor - Business Administration
University of Isik
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