Govini Mayen
Affiliate Account Manager
Riga
Summary
Dynamic Affiliate Marketing Manager with 5+ years in eCommerce and iGaming, successfully driving revenue growth of 30%+ at 22BET and PlayAmo Partners. Experienced in influencer outreach, affiliate recruitment, and business relationship management to maximize ROI. Skilled in developing and executing high-impact digital marketing and PR strategies. Adept at negotiation, performance analysis, and stakeholder engagement to foster long-term, profitable partnerships.
Overview
9
9
years of professional experience
7
7
years of post-secondary education
3
3
Languages
Work History
Affiliate Marketing Manager
22BET and PlayAmo Partners
12.2021 - Current
- Developed and scaled affiliate campaigns, increasing revenue, FTDs, Deposits by at least 30% every year.
- Recruited, onboarded, and managed top-performing affiliates within the casino and sports betting industry.
- Analyzed affiliate performance metrics, providing feedback and optimization strategies to maximize ROI and drive growth.
- Represented the company at international events to expand networks and strengthen industry presence.
- Negotiated contracts and commission structures CPA, RS, CPL and Hybrid deals) to ensure profitability and partner satisfaction.
- Implemented A/B testing and data-driven strategies to improve conversion rates and customer retention.
- Launched Influencer Marketing Campaign for ASIA
- Built lasting affiliate relationships through ongoing support and communication
- Evaluated affiliate performance, providing feedback and growth opportunities.
- Optimized landing pages and customer journeys to maximize conversions from affiliate traffic sources.
- Recruited, onboarded, and managed streamers and content creators.
Affiliate Marketing Manager (Crypto and Forex)
FPM Global
05.2021 - 12.2021
- Recruited, onboarded, and managed top-performing finance and crypto affiliates, influencers, and content creators.
- Maintained and strengthened relationships with existing affiliates to enhance engagement and performance.
- Continuously monitored and optimized affiliate programs and activities to maximize efficiency and revenue growth.
- Sourced and onboarded new Introducing Brokers (IBs) to expand market reach and enhance partnerships.
- Provided ongoing support to affiliates
- Identified and negotiated with traffic brokers to collaborate under favorable terms within the affiliate program.
- Coordinated with designers to develop high-converting promotional materials tailored for specific GEOs, including landing pages, teasers, and banners.
- Initiated innovative campaign ideas and exclusive bonus offers to drive affiliate engagement and customer acquisition.
- Implemented A/B testing and data-driven strategies to improve conversion rates, lead generation, and customer retention.
Affiliate Marketing Manager
EMUCASINO
03.2018 - 04.2021
- Managed and optimized affiliate marketing programs.
- Recruited, nurtured, and maintained affiliate relationships.
- Developed marketing materials, including copy, images, videos, and emails.
- Analyzed traffic performance using Google Analytics.
- Assessed consumer behavior, market trends, and historical data to refine campaigns.
- Created sales tools like presentations, trend reports, and product data sheets.
- Negotiated and managed CPA, Revshare, CPL, and listing fee deals to maximize ROI.
- Aligned affiliate strategies with company sales and marketing objectives.
- Monitored affiliate performance, analyzed ROI, and implemented optimizations.
- Ensured compliance by reviewing affiliate-recruited players for fraud risks.
- Maintained strong affiliate relationships via consistent communication.
- Researched industry trends, competitor activity, and new affiliate opportunities.
CRM Manager
Emucasino
03.2018 - 03.2020
- Optimize VIP CRM strategies to enhance customer engagement and retention.
- Segment and scale VIP customers for targeted marketing efforts.
- Grow and monetize potential and new VIP customers.
- Contribute ideas and strategies for customer retention.
- Execute and manage proposed marketing campaigns.
- Analyze campaign data and present performance reports.
- Conduct A/B testing for promotions to optimize effectiveness.
- Develop strategic communication plans for VIP customers, including:Sending regular updates via SMS and email about ongoing promotions.
Distributing surveys to understand VIP preferences for promotions and communication.
Addressing customer needs and requests promptly. - Collaborate with IT and Design teams to ensure seamless UI/UX in marketing campaigns.
- Contribute ideas for promotional and communication strategies.
- Plan and execute marketing campaigns across email, SMS, and web push notifications.
- Evaluate marketing campaign data and provide internal performance reports.
- Maintain brand consistency across all communication channels and website content.
- Conduct market and competitor research to identify opportunities.
- Analyze target audience behavior to refine marketing strategies.
- Plan and manage CRM retention and loyalty initiatives.
PR and Communications Manager
Global Savings Group
10.2017 - 03.2018
- Curated valuable content for India & Malaysia markets.
- Managed PR and SEO strategies to support marketing efforts.
- Actively involved in link building and content marketing.
- Conducted competitive analysis using SEO and marketing tools.
- Built relationships with media sources and online publishers.
- Led public relations efforts across Southeast Asia and Asia.
- Created engaging content, including articles, press releases, and visual materials for campaigns.
Senior Digital & Content Marketer
Saleduck
02.2016 - 10.2017
- Ecommerce Marketing & Performance Management
- Develop and execute strategies for ecommerce marketing campaigns to drive traffic, conversions, and business growth.
- Curate SEO-driven content using Google AdWords and keyword data.
- Collaborate with Marketing, Sales, and stakeholders to execute strategic ecommerce campaigns, including display advertising, retargeting, paid search, SEO, affiliate programs, email, and mobile marketing.
- Manage performance marketing channels, including SEM and Facebook Ads.
- Analyze and report campaign performance, consolidate insights, and implement continuous improvements.
- Create high-quality A+ content in English for various consumer categories and online merchants.
- Write compelling copy for Malaysian and Singaporean audiences across websites and platforms.
- Negotiate exclusive deals and partnerships.
- Success metrics include traffic growth, conversion rate, and revenue/profit performance.
Education
BBA - Business Management
University of Greenwich
Greenwich 03.2018 - 03.2025
Skills
- Influencer outreach
- Affiliate Recruitment & Onboarding
- ROI optimization
- Client relationship management
- Microsoft office
- Negotiation & Deal Structuring
- Competitor Analysis
- CRM
- WordPress proficiency
Timeline
Affiliate Marketing Manager
22BET and PlayAmo Partners
12.2021 - Current
Affiliate Marketing Manager (Crypto and Forex)
FPM Global
05.2021 - 12.2021
Affiliate Marketing Manager
EMUCASINO
03.2018 - 04.2021
CRM Manager
Emucasino
03.2018 - 03.2020
BBA - Business Management
University of Greenwich
03.2018 - 03.2025
PR and Communications Manager
Global Savings Group
10.2017 - 03.2018
Senior Digital & Content Marketer
Saleduck
02.2016 - 10.2017
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