Gozde Fidan
Lead Decision Architect
Purmerend
Summary
Currently working as Lead Decisioning Architect in VodafoneZiggo. Hands on professional 8 years experience on marketing operation activities, application based omnichannel campaign management, marketing challenges, technical/logic string design solutions according to marketing KPIs and agile methodologies. Expertise on giving guidance to stakeholders, leading developers on architecture solutions, guiding developers on solution design, optimizing process. Pioneer of agile/scrum principle and methodology. Proven ability to work proactively, creatively and analytically in a problem-solving environment. Highly motivated to participate in innovative and excited projects.
Overview
8
8
years of professional experience
5
5
years of post-secondary education
3
3
Certifications
3
3
Languages
Work History
Lead Decision Architect
VodafoneZiggo
Utrecht
2022.03 - Current
- Coaching and guiding stakeholders by giving suggestions, translating their needs to achievable backlog items based on tool and platforms
- Leading and coaching dev team on designing and delivering new features
- Refining backlog items together with squad and prioritizing it based on dependencies, or input from stakeholders
- Working closely with product owner in backlog management by guiding implication of existing structure or building new structure by having POC or design sessions are needed or not etc., giving some high level technical background to being explanatory
- Involving planning session of POs about what needs to be done from end-to-end perspective, and what can fit with timeline on their side
- Responsible for designing E2E business use cases like process, flow, strategies
- Leading/Creating plan for big functionalities like organizing design sessions, listing all dependencies, knowledge check on development team, refining business input and giving feedback according to brainstorm sessions, POCs (if needed), story point estimation or high level mini project estimation etc
- Designing new elements and taking initiatives for POCs to find best from business, and technical and/or performance perspective
- Leading development/design discussions together with other teams to think about or brainstorm end-to-end solutions
- Guiding developers in the team to accomplish sprint goal for both design&development perspective, and for solving/addressing impediments relates to tasks
- Proactive collaborative work with Vodafone Group for design project to align with AOM structure to find best practices for VodafoneZiggo
- Managing weekly sessions for developers to do show/tell sessions and brainstorm solutions of sprint tickets or design of development with development chapter.
CVM Developer
VodafoneZiggo
Utrecht
2019.05 - 2022.03
- Certified Pega Decisioning Consultant since December, 2019
- Certified Professional Scrum Master, since October, 2020
- Delivering BAU activities by designing and building next best action strategies
- Working as Decision Architect in Guru project; building batch omnichannel campaign, real time event trigger base campaigns, offer flows, delivering files for channel partners
- Deep understanding on designing, building, improving and operating application development
- Designing and implementing omnichannel frameworks like reminder, contact policy, customer journey etc
- Building smooth migration strategy to cover old and new logic together in decommission period
- Introducing omnichannel journey framework and customer journey implementation
- Working as a cross functional both as a designer&developer and as a scrum master in DevOps team.
- Regularly reviewed business feedback to identify opportunities for further optimization of CRM platform based on evolving business requirements
Multi Channel Campaign Management Developer
Vodafone Turkey
Istanbul
2017.08 - 2019.05
- Decision Architect in Pega Marketing Always on Marketing project for 2 years
- Member of Digital CVM squad selected as 'The Squad of Month' (Sep-18) among 200+ squads
- Scrum Master of DCVM Squad; facilitating daily standup meetings, communicating progress to management via Burndown Chart and organizing cross-team Retrospectives to build good working relationships
- Capturing Always-on-Marketing business requirements and designing & building of Next-Best-Action strategies
- Delivering real-time omnichannel Customer Journeys for all inbound, outbound and event-driven use-cases
- Empowering Welcome, Development and Retention journeys via Adaptive Decisioning Model, which increased Upsell MAF by 55%
- Decommission of Pontis project for prepaid customer by designing & developing decisioning rules and strategies
- Closing sales loop via Siebel Order Management integration
- Developing campaign reports for Head of Digital Accelerator
- Bug fixing for production issues and adhoc BAU and testing support
- Familiar with product catalogue and channel integration challenges
- Transforms data (ETL) from source to target format using appropriate tooling.
Billing and Collection Solutions & Analytics
Vodafone Turkey
Istanbul
2017.02 - 2017.08
- Technical Design responsibility for Payment Systems
- Executing projects related to Payment System Management, and carrying out impact analysis studies for projects initiated by other units
- Working together with operation team for production environment defects
- Responsible for management, development and sanitization on Vodafone TR Collection System
- Providing necessary collection support in new upcoming projects
- Analyzing current payment system and logs of errors and sensitization
- New system integration on all payment systems (credit card, cash, web, IVR … all payment channel)
- AS-IS Documentation (Dunning Documentation).
- Developed and maintained billing procedures to make timely payments
Database Operation Management
Vodafone Turkey
Istanbul
2016.07 - 2017.02
- Oracle Enterprise Manager management projects for Oracle databases
- Create and maintain database structure and database integration to OEM
- Implementing security policies on databases according to procedures
- Working in virtual teams with Project Management, Operating System and Application Owner
- Installation of BI Publisher on OEM
- Creating alarm package and report system via OEM
- Client installation on Unix and Windows based machine
- Database management for back-up/export/import.
- Developed and updated databases to handle customer data
Education
MBA - Business Administration And Management
Master Business Administration
Istanbul,Turkey 2024.01 - Current
B. SC - Electrical and Electronics Engineering
Ihsan Dogramacı Bilkent University
Ankara/Turkey 2011.09 - 2016.05
Skills
Idea Development and Brainstorming
undefinedCertification
Certified Pega Decisioning Consultant - Dec 2019
Timeline
MBA - Business Administration And Management
Master Business Administration
2024.01 - Current
Professional Product Owner 1 - Sep 2023
2023-09
Lead Decision Architect
VodafoneZiggo
2022.03 - Current
Professional Scrum Master 1 - Oct 2020
2020-10
Certified Pega Decisioning Consultant - Dec 2019
2019-12
CVM Developer
VodafoneZiggo
2019.05 - 2022.03
Multi Channel Campaign Management Developer
Vodafone Turkey
2017.08 - 2019.05
Billing and Collection Solutions & Analytics
Vodafone Turkey
2017.02 - 2017.08
Database Operation Management
Vodafone Turkey
2016.07 - 2017.02
B. SC - Electrical and Electronics Engineering
Ihsan Dogramacı Bilkent University
2011.09 - 2016.05
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