Greta Fassbender
Pfaffenhofen an der Ilm
Summary
Sales leader, certified coach (ICF PCC) and startup advocate with over 10 years of international experience in B2B sales, business development and relationship management across tech, e-commerce and manufacturing. Known for overachieving sales KPIs (revenue growth, new market entry performance, retention rates, upsell targets) and driving sustainable account development across EMEA & APAC. Proven track record of building high-impact sales strategies, coaching founders, scaling early-stage ventures and managing key accounts across EMEA and Asia. Entrepreneurial at heart, founded own e-commerce brand and continuously collaborate with startup teams to help them go from ideation to market. Currently expanding my expertise in AI, business, project management and digital transformation through advanced professional education. Passionate about innovation, customer obsession and enabling startup growth through strategic technology adoption. Fluent in 5 languages, interculturally fluent and comfortable navigating C-level environments.
Overview
17
17
years of professional experience
Work History
Founder & Operator
VELEUR.COM (Self-Employed)
01.2023 - 07.2025
- Founded and scaled a D2C e-commerce sportswear brand from concept to operations.
- Manage digital marketing, SEO and customer journey optimization.
- Developed comprehensive e-commerce strategies to drive online sales growth.
- Analyze customer behavior and apply insights to product and content strategy.
- Operate in lean, startup-like conditions with full ownership of brand and business.
Key Account Manager
Nepata Systems GmbH
12.2022 - 07.2025
- Managed strategic B2B key accounts and channel partners across Europe and Asia.
- Led market analysis and go-to-market strategy for new product launches.
- Delivered consultative sales pitches and drove customer growth through data insights.
- Achieved 100%+ of quarterly sales KPIs through proactive account management and consultative selling.
- Trained internal teams and international distributors (onsite & online) in technical product use, delivering hands-on demonstrations and improving distributor enablement KPIs.
- Represented company at trade fairs
- Reason for leaving: Company-wide layoffs due to economic downturn.
- Cultivated strong relationships with key stakeholders to drive client satisfaction and retention.
- Developed and executed strategic account plans to align with client business objectives.
- Built and maintained strong client relationships to drive business growth.
- Consistently exceeded revenue targets and achieved 100%+ of quarterly KPIs
- Delivered strong new customer acquisition and market expansion results
- Maintained high customer retention, renewal, and repeat-purchase performance
- Improved margin KPIs through effective contract and pricing negotiations
- Enhanced partner performance KPIs via structured training and sales enablement
Key Account Manager
Nepata Vertrieb GmbH
01.2020 - 12.2022
- Exceeded annual revenue KPIs by driving new-market expansion and winning new channel
- Negotiated high-value contracts and long-term pricing agreements.
- Developed sales enablement materials using Adobe Creative Suite.
- Contributed to strategic budgeting, forecasting and retention programs.
- Represented company at trade fairs
- Analyzed market trends to identify growth opportunities and enhance competitive positioning.
- Collaborated with cross-functional teams to deliver tailored solutions that meet client needs.
- Monitored account performance, providing insights and recommendations for improvement initiatives.
Sales Assistant
SpecOps Solutions GmbH
04.2017 - 01.2019
- Supported international B2B sales pipeline and led CRM data management.
- Contributed to pricing analysis and contract support in English and Russian.
- Assisted in managing customer inquiries and providing product information to enhance client satisfaction.
- Handled customer inquiries, complaints, and returns professionally, ensuring a positive experience for all clients.
Key Account Manager Export
MAWA GmbH
03.2014 - 02.2016
- Managed key distributors in Europe and Asia, led expansion into new regions.
- Represented company at trade fairs and led cross-border sales negotiations.
- Developed strategic relationships with key clients, enhancing customer satisfaction and loyalty.
- Analyzed market trends to identify growth opportunities within existing accounts.
- Coordinated cross-functional teams to deliver customized solutions aligned with client needs.
- Strengthened client relationships through regular communication and effective problemsolving.
- Created sales forecasts to target daily, monthly and yearly objectives.
- Expanded key account base by identifying and cultivating new business opportunities.
Sales Manager
metaio GmbH (AR Software)
08.2010 - 02.2014
- Sold emerging AR technologies into Eastern European and Asian markets.
- Partnered with tech teams to deliver custom client solutions.
- Supported market education and product demos at international conferences.
- Developed and implemented strategic sales plans to drive revenue growth in AR software market.
- Cultivated relationships with key clients, enhancing customer retention and satisfaction rates.
- Built relationships with customers and community to establish long-term business growth.
Travel Consultant
Vladimir Reisen
09.2008 - 07.2010
- Delivered tailored customer service and travel planning in multilingual settings.
Education
Certificate - Business, AI & Project Management
VelpTech Academy
Online11.2025
Certificate - ICF PCC Certified Coach
European Coaching University
Online07.2025
Media Design & Web Design
WBS Training
01.2017
M.D. - Public Relations, equivalent to Master level
State University of Prof. Bonch-Bruevich
St. Petersburg, Russia06-2006
Skills
- Strategic Sales & Startup Development
- Enterprise & Key Account Management
- Coaching Founders & Innovation Teams
- AI, Agile & Cloud Literacy (Ongoing)
- Business Storytelling & Product Positioning
- CRM (Freshsales, SAP, Salesforce-type systems)
- Digital Marketing, SEO, Shopify, WordPress, MsOffice (excel, word, powerpoint etc)
- Agile (PSM I, PSPO I), Project Tools
- Multilingual: EN, DE, RU, LT, PL, ES
- Entrepreneurial and innovative
- Strategic thinking
- Team leadership
Languages
English
Bilingual or Proficient (C2)
Spanish
Elementary (A2)
Lithuanian
Bilingual or Proficient (C2)
Russian
Bilingual or Proficient (C2)
German
Bilingual or Proficient (C2)
Polish
Intermediate (B1)
Timeline
Founder & Operator
VELEUR.COM (Self-Employed)
01.2023 - 07.2025
Key Account Manager
Nepata Systems GmbH
12.2022 - 07.2025
Key Account Manager
Nepata Vertrieb GmbH
01.2020 - 12.2022
Sales Assistant
SpecOps Solutions GmbH
04.2017 - 01.2019
Key Account Manager Export
MAWA GmbH
03.2014 - 02.2016
Sales Manager
metaio GmbH (AR Software)
08.2010 - 02.2014
Travel Consultant
Vladimir Reisen
09.2008 - 07.2010
Media Design & Web Design
WBS Training
Certificate - Business, AI & Project Management
VelpTech Academy
Certificate - ICF PCC Certified Coach
European Coaching University
M.D. - Public Relations, equivalent to Master level
State University of Prof. Bonch-Bruevich