Gráinne Gibney
Bremen
Summary
An organized and driven manager with proven paid media marketing skills and a strong desire to learn more. Possess 2.5+ years of experience working for a diverse group of clients such as P&G and Mondelez brands, Government bodies and many more.
Overview
8
8
years of professional experience
Work History
Digital Activation Manager for P&G
TwentyFive GmbH
08.2023 - Current
- Working with digital buying across various channels for P&G in the DACH market.
- Operational management and implementation of digital campaigns on various platforms such as Meta, TikTok, Youtube, Tradedesk, etc.
- Monitoring performance of campaigns in line with best-practice mindset, interpreting campaign results mid and post campaign to create insightful recommendations for the client.
- Working closely with internal and external stakeholders, such as the creative agency and third-party providers.
- Working closely with the client to achieve optimal results in line with KPIs and ensuring their satisfaction with detailed campaign reviews.
- Presented campaign findings regularly to the clients.
Paid Social Client Manager
Core
11.2022 - 07.2023
- Led specialised implementation across all campaigns across a wealth of social media ad buying platforms (Meta, LinkedIn, Twitter, TikTok, Snapchat, Pinterest).
- Ensured that all budget and audience targeting have been set up for maximum performance.
- Ensured daily maintenance of all campaigns allowing us to gather insights and learnings in real time.
- Supported the ongoing optimisation of the activity towards our planned KPIs and performance targets.
- Prepared reports and decks to be presented for client meetings and regularly presented to high priority clients.
- Pulled data and reports for campaigns mid- and post-campaign and provided high quality analysis.
- Led the monthly billing for my agency's accounts across all platforms.
- Learned extensively the social media landscape in the Irish market working in Ireland’s leading Paid Social for an extensive range of Global & Irish brands, such as Mondelez, P&G, VHI, Three Ireland, Irish Distillers Limited and Road Safety Authority.
Paid Social Associate
Core
11.2021 - 12.2022
- Assisted in the daily maintenance of campaign and monitored the campaign's performance closely to ensure KPIs were being met.
- Set up campaigns across social platforms and ensured factors such as objective, budgets and targeting were adhering to the platform's best practices, allowing us to deliver optimal results at a lower cost.
- Gained extensive knowledge in the area of Paid Social advertising and quickly became an expert in all business managers.
Assistant Operations Manager
Paddy's Pit GmbH
10.2016 - 06.2021
- Prepared the work rosters and ensuring that the staffing was in order and booked live music and DJs and kept track of events.
- Monitored inventory and carried out reorders to ensure suitable stock levels.
- Managed operation issues using excellent problem-solving abilities to resolve matters promptly with a customer-first approach.
- Closely monitored and supervised the team, ensuring outstanding customer service.
Education
Course 101
TikTok Academy
06.2023
Blueprint Certification - Media Planning Professional
Meta
03.2023
Blueprint Certification - Media Buying Professional
Meta
2022
Professional Diploma - Social Media Marketing
UCD Professional Academy
May 2022
Bachelor of Arts - Applied Language and Translation Studies (German and French)
Dublin City University
May 2022
Skills
- Paid social media marketing
- Social media advertising
- Social media analytics
- Social media campaign planning and development
- Social media expertise and industry best practices
- Multi-channel social media expertise: Meta, LinkedIn, Twitter, Snapchat, TikTok, Pinterest, YouTube
- Growing knowledge of programmatic platforms
- Strong understanding of DACH & Irish markets
- Expert communicator with colleagues, external agencies, providers and clients
- Excellent attention to detail
- Superior time management
- Strong skills with tools such as PowerPoint, Excel, Outlook, Teams, PowerBI, Mercury, AudienceProject, MOAT
- Excellent presentation skills
Languages
English
Bilingual or Proficient (C2)
German
Upper intermediate (B2)
Timeline
Digital Activation Manager for P&G
TwentyFive GmbH
08.2023 - Current
Paid Social Client Manager
Core
11.2022 - 07.2023
Paid Social Associate
Core
11.2021 - 12.2022
Assistant Operations Manager
Paddy's Pit GmbH
10.2016 - 06.2021
Course 101
TikTok Academy
Blueprint Certification - Media Planning Professional
Meta
Blueprint Certification - Media Buying Professional
Meta
Professional Diploma - Social Media Marketing
UCD Professional Academy
Bachelor of Arts - Applied Language and Translation Studies (German and French)
Dublin City University
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