Gunnar Lahmann
Head Of Communications - DACH
Hamburg
Summary
- Over 20 years of experience in both digital and traditional Marketing, Communication & Sales (B2B and B2C)
- Leadership responsibility for up to 24 employees
- Extensive experience in developing, implementing and evaluating holistic marketing and brand strategies
- Passionate about data analytics
- Successful acquisition of new clients (six-figure annual revenue in the first year)
- Skilled at building and maintaining networks
- Committed to continuous skill development
- Annual budget responsibility exceeding €2.5 million
Overview
25
25
years of professional experience
23
23
years of post-secondary education
Work History
Director Marketing (B2B)
Studio ZX GmbH – ZEIT Publishing Group
01.2024 - Current
- Establishing a cross-divisional B2B marketing strategy for the ZEIT Publishing Group
- Designing and implementing a Data Warehouse focused on sales funnel analysis
- Developing a comprehensive PR strategy and building a press network
- Creating a differentiated market positioning using a Product Field approach to analyze strengths, weaknesses, and market opportunities
- Responsible for external communications and B2B campaigning
- Developed high-performing team (12 employees) by providing mentorship, guidance, and opportunities for professional growth
- Cultivated a positive work environment that fostered employee engagement and boosted overall team morale
Head of Marketing
Studio ZX GmbH - ZEIT Publishing Group
04.2023 - 12.2024
- Oversaw corporate marketing, data, lead generation, brand development, positioning, and events (15 employees)
- Developed business and marketing objectives
- Built a Data Warehouse and optimized the database
- Aligned the marketing department with new company goals
- Led the event division for 14 months due to a parental leave of a colleague, managing approx. 50 B2B events annually, including Davos, German Economic Forum and Munich Security Conference
Managing Director
Inside VOICE GmbH
05.2021 - 03.2023
- Responsible for sales, marketing, and PR in Voice for Business, Voice for IoT, smart speakers and conversational design
- Acquired new clients, generating six-figure revenue in the first year
- Built a partner network of tech companies and agencies (endorsed directly by Amazon)
- Delivered keynote speeches at events like Handelskraft and Digital Future Congress
- Produced podcasts such as “Vitamin W” for Weight Watchers
- Developed products like Speaky (voice feedback tool) and Market Instinct (business intelligence tool)
Director Business Development & Communication
StreaMonkey GmbH
03.2020 - 04.2021
- Shaped the positioning, brand values, and sales strategy of a SaaS platform
- Acquired new clients across the DACH region
- Developed communication strategies and marketing materials via LinkedIn, Twitter and YouTube
- Managed press relations and expanded media networks
Director Marketing & Communication
Aprile Consulting GmbH
01.2019 - 02.2020
- Led B2B marketing for the SaaS companies including adremes, amily, streaMonkey and audiobays (team of 3)
- Generated new business outside the DACH region, especially in the USA, Canada and Mexico
- Collaborated with associations like iabm, egta and Radiozentrale
- Developed brand and marketing strategies
- Organized B2B trade fairs nationally and internationally
Consultant / Self Employed
Der Rosa Elefant
04.2017 - 12.2019
- Advised companies on digital transformation, social media and content marketing
- Acquired clients generating mid six-figure annual revenue
- Developed marketing and social media strategies for various clients and agencies
- Conducted workshops on social media and digital transformation
- Designed and developed healthcare and e-learning apps for children
Head of Marketing & Communication
MORE Marketing GmbH & Co. KG
05.2012 - 03.2017
- Managed departments for online editorial, advertising, marketing, events, PR and the “Radio Hamburg Club” community (24 employees)
- Led brand strategy, media planning and media buying
- Developed digital strategy focusing on digital transformation, trend analysis and data analytics
- Increased mobile reach (Mobile Unique Users: +58%, App usage: +20%)
- Expanded “Radio Hamburg Club” (15% annual growth to 180,000 active members)
Head of Corporate Communications
RMS Radio Marketing Service GmbH & Co. KG
12.2008 - 04.2012
- Led communication agenda, marketing planning, budgeting, brand management, and events (5 employees)
- Overhauled marketing and budgeting strategy
- Conceptualized and organized the “RADIO DAY” trade fair and congress
- Further developed the “RAMSES GALA” as a key industry event
- Introduced a comprehensive corporate identity guide
Project Manager
RMS Radio Marketing Service GmbH & Co. KG
01.2005 - 11.2008
- Designed roadshows and gala events
- Developed and introduced audio branding
Broadcast Scheduler
RMS Radio Marketing Service GmbH & Co. KG
09.2000 - 12.2004
- Scheduled advertising spots across over 140 radio stations
Education
Bachelor of Arts - Communication
KAH Kommunikationsakademie Hamburg
Hamburg, Germany 06.2003 - 04.2005
Wholesale And Foreign Trade Merchant -
HELM AG
Hamburg, Germany 08.1998 - 07.2000
Some College (No Degree) - English, History & Business Administration
Universität Hamburg
Hamburg, Germany 10.1995 - 07.1998
Civil Service -
German Red Cross
Pinneberg, Germany 09.1993 - 12.1994
High School Diploma -
Geschwister-Scholl-Schule
Hamburg, Germany 08.1979 - 06.1993
Exchange Student -
Belleville West Township Highschool
Belleville, USA 08.1990 - 07.1991
Skills
Team Leadership & Motivation
Business Development
Contract Negotiation
Project Management
Public Speaking
Design Thinking / Scrum
Online Marketing
- Microsoft Office & macOS
- Scrum
- Asana
- AI (ChatGPT, Midjourney)
Networking & Building Relationships
Hobbies
- Golf
- Fitness
- Travel
- Cooking
- Reading
Timeline
Director Marketing (B2B)
Studio ZX GmbH – ZEIT Publishing Group
01.2024 - Current
Head of Marketing
Studio ZX GmbH - ZEIT Publishing Group
04.2023 - 12.2024
Managing Director
Inside VOICE GmbH
05.2021 - 03.2023
Director Business Development & Communication
StreaMonkey GmbH
03.2020 - 04.2021
Director Marketing & Communication
Aprile Consulting GmbH
01.2019 - 02.2020
Consultant / Self Employed
Der Rosa Elefant
04.2017 - 12.2019
Head of Marketing & Communication
MORE Marketing GmbH & Co. KG
05.2012 - 03.2017
Head of Corporate Communications
RMS Radio Marketing Service GmbH & Co. KG
12.2008 - 04.2012
Project Manager
RMS Radio Marketing Service GmbH & Co. KG
01.2005 - 11.2008
Bachelor of Arts - Communication
KAH Kommunikationsakademie Hamburg
06.2003 - 04.2005
Broadcast Scheduler
RMS Radio Marketing Service GmbH & Co. KG
09.2000 - 12.2004
Wholesale And Foreign Trade Merchant -
HELM AG
08.1998 - 07.2000
Some College (No Degree) - English, History & Business Administration
Universität Hamburg
10.1995 - 07.1998
Civil Service -
German Red Cross
09.1993 - 12.1994
Exchange Student -
Belleville West Township Highschool
08.1990 - 07.1991
High School Diploma -
Geschwister-Scholl-Schule
08.1979 - 06.1993
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