HABIBA ASHRAF ALI
Product Owner
Steinenbronn
Summary
Versatile and results-driven Product Owner with 7+ years of experience in product management, digital marketing, and content strategy. Proven track record leading cross-functional Agile teams to deliver customer-centric solutions across e-commerce, automotive, and health industries. Currently driving financial tool development at Mercedes-Benz, blending technical understanding with stakeholder management to maximize business value. Highly skilled in Agile, SAFe, Scrum, and digital communications with a passion for continuous learning and cross-cultural collaboration. Open to roles across the UAE, Qatar, and global markets.
Overview
10
10
years of professional experience
5
5
years of post-secondary education
3
3
Languages
Work History
Product Owner - E-Commerce
Mercedes Benz
10.2022 - Current
- Led the development of a financial calculator tool used across 30 Mercedes-Benz markets, enabling users to simulate vehicle financing options.
- Prioritized the product backlog based on user needs and stakeholder alignment within SAFe and Scrum frameworks, resulting in an 80% improvement in team delivery velocity.
- Implemented Agile methodologies to increase team productivity and enhance overall project outcomes.
- Collaborated with cross-functional teams to develop high-quality products that met customer needs.
- Enhanced product usability by conducting user research and incorporating feedback into development.
- Reduced time-to-market by effectively coordinating resources, tasks, and timelines within the team.
Digital Marketing Manager
Sofiapflege GmbH
01.2020 - 10.2022
- Led the company’s digital marketing strategy, driving brand visibility and online engagement through targeted social media, content, and design initiatives.
- Managed external web development partners to optimize the company’s website and digital presence, ensuring alignment with business goals.
- Designed and produced all digital and print marketing materials, including brochures, ad campaigns, and promotional videos.
- Collaborated with the sales team to provide data-driven insights, marketing reports, and visual assets to support conversion efforts.
- Created monthly newsletters and implemented content strategies that increased website traffic and client inquiries.
Senior Marketing Executive
BDO Esnad
01.2015 - 01.2018
- Developed and implemented integrated marketing strategies that increased brand visibility and drove qualified leads across digital channels.
- Managed the marketing budget, optimizing daily spend across social media, SEO/SEM, and content campaigns to maximize ROI.
- Led the creation and execution of innovative, cost-effective online marketing campaigns to support sales goals.
- Managed and moderated the company’s social media platforms, growing engagement and reach through targeted content and ad placement.
- Built and maintained third-party partnerships to enhance campaign reach and brand alignment.
- Acquired and managed digital marketing clients, delivering tailored marketing services and campaign reports.
- Analyzed campaign performance metrics and presented actionable insights to senior leadership.
Education
Bachelor - Mass Communication
Misr International University
Cairo, Egypt 01.2007 - 01.2011
High School Diploma -
Manor House International School
Cairo, Egypt 01.2022 - 01.2023
Skills
Product backlog management
Agile methodologies
User research
Cross-functional collaboration
Digital marketing
Project management (SAFe and Scrum)
Data-driven decision making
Risk management
Affiliations
- PSPO I
- PSPO II
- SAFe PO/PM
- Data Driven Decision Making
- Project Management
- Adobe Creative Suite
Timeline
Product Owner - E-Commerce
Mercedes Benz
10.2022 - Current
High School Diploma -
Manor House International School
01.2022 - 01.2023
Digital Marketing Manager
Sofiapflege GmbH
01.2020 - 10.2022
Senior Marketing Executive
BDO Esnad
01.2015 - 01.2018
Bachelor - Mass Communication
Misr International University
01.2007 - 01.2011
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